International Marketing - Publications - Faculty & Research

28 May 2019
News

A More Perfect Union

working with members of Congress to modernize the rules and processes on the internal side. It’s been about 20 years since we’ve had a commission in this country to look at restructuring the way Congress does its day-to-day business. One... View Details

Keywords: Jen McFarland Flint; illustration by Dan Bejar

Leading with the Long View

had a couple of friends in the class, so I decided to take it. I didn’t know there was this business history niche at HBS, and it ended up being an awesome class. The cases we discussed were international and covered a longer time horizon... View Details

01 Apr 1998
News

World Class Learning

marketing efforts, which have been fairly modest to date. Historically, the School's MBA Program has relied on the strength of its far-reaching alumni network and worldwide reputation to attract non-U.S. students. "Our View Details

Keywords: Eileen K. McCluskey

01 Feb 2002
News

New Porter Prize Awarded in Japan

Inc. and the Eye Care Company of Hoya Corporation placed first in the multibusiness company business-unit category. Established by the Graduate School of International Corporate Strategy at Hitotsubashi University and sponsored by the... View Details

Keywords: awards

01 Mar 2005
News

Venture Capital’s Comeback

$18.9 billion in 2003, according to PricewaterhouseCoopers. From Boston to Silicon Valley, top firms are competing for deals again. And the initial public offering market — the favored exit for venture-capital investors — rallied last... View Details

Keywords: Roger Thompson; Securities, Commodities, and Other Financial Investments; Finance

01 Jun 2015
News

Exploring Global Business Practices

today’s classrooms reflect our global society. In the MBA Program, all students in the first year get hands-on exposure to organizations in emerging markets through the January module of the FIELD (Field Immersion Experiences for... View Details

01 Mar 2008
News

One-on-One with Jim Breyer

conclusion, given the nature of the kinds of investments we make where we focus very specifically by industry. We try to take a very proactive, analytical, prepared-mind view of where the opportunities are. The international View Details

Keywords: Roger Thompson; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

09 Jul 2008
Research & Ideas

Starbucks’ Lessons for Premium Brands

Starbucks' announcement that it will close 600 stores in the United States is a long-overdue admission that there are limits to growth. In February 2007, a leaked internal memo written by founder Howard Schultz showed that he recognized... View Details

Keywords: by John Quelch; Retail

Reuben Mark

Restructuring continued with several rounds of lay-offs, plant closings and reconfigurations. Finally satisfied, Mark began investing again and engineered Colgate’s acquisition of Mennen in 1992. Other international purchases followed and... View Details

Keywords: Personal Care & Home Products

01 Dec 2017
News

Yoga Inc.

phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual around yoga offers View Details

Keywords: Deborah Halber

Web

Timothy C. Draper | Baker Library | Bloomberg Center | Harvard Business School

International Robert Higgins Highland Capital Richard Jenrette Donaldson, Lufkin & Jenrette Dean LeBaron Batterymarch Erling Lorentzen Aracruz Dan Lufkin Donaldson, Lufkin & Jenrette Thomas Murphy Capital Cities/ABC Joseph O’Donnell... View Details

11 Jun 2013
First Look

First Look: June 11

Publications 2006 Journal of International Business Studies Firm Rivalry, Knowledge Accumulation, and MNE Location Choices By: Alcácer, Juan, Cristian Deszo, and Minyuan Zhao Abstract—The international... View Details

Keywords: Carmen Nobel

Profile

Mallika Ahluwalia

At Princeton, Mallika Ahluwalia realized she wanted a career in international development. "Having an impact on communities and the world motivates me to go to work every day," she says. After a one-year stint at Catalyst... View Details

03 Nov 2014
Research & Ideas

Brand Lessons From the Nobel Prize

It draws from previous work by Urde (an associate professor at the Lund University School of Economics and Management in Lund, Sweden), John Balmer (a marketing professor at Brunel University in London) and Greyser. In 2007, the three... View Details

Keywords: by Carmen Nobel

March 2011 (Revised September 2014)
Case

Bridging the GAAPs

By: Gwen Yu

Inconsistencies in accounting treatment across countries are a major obstacle for global equity investment. Adoption of a single accounting standard (IFRS) has been received with much excitement, where apples to apples comparison across countries will become easier.... View Details

Keywords: Financial Reporting; International Accounting; Private Equity; Investment; Globalized Markets and Industries; Information Management; Standards; Valuation

Citation

Educators

Purchase

01 Oct 2000
News

Three Promoted to Full Professor

Entrepreneurial Finance elective in the MBA curriculum. In the Executive Education Program, he has developed materials for and served as codirector of courses in Conflict and Evolution in Private Equity, Corporate Venture Capital, and View Details

Ronald W. Dollens

Dollens was vital to the creation and success of Guidant Corporation, a spin-off of Eli Lilly. Through his leadership of Guidant, Dollens introduced several medical breakthrough technologies including the internal defibrillator and... View Details

Keywords: Healthcare

Web

Capitalism and the State (CATS) - Course Catalog

course seeks to explore the theory, history, and state structures of capitalism; examine its manifestations in several national contexts; and understand the ways in which systemic changes to market capitalism are likely to both demand and... View Details

01 Dec 2007
News

Faculty Books

The CEO Within: Why Inside Outsiders Are the Key to Succession Planning by Joseph L. Bower (HBS Press) Professor Bower explains how companies can develop internal candidates for the CEO role by grooming “inside outsiders” — leaders with... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

30 Sep 2010
News

Can’t We All Just Get Along?

panel discussions on the Kosovo and Aceh/Indonesia negotiations. Sebenius and Malhotra are members of the HBS Negotiations, Organizations & Markets Unit, which has a legendary history built by distinguished past practitioners such as game... View Details

Keywords: Nobel Peace Prize; National Security and International Affairs; National Security and International Affairs; National Security and International Affairs; National Security and International Affairs; National Security and International Affairs; National Security and International Affairs

Publications