International Marketing - Publications - Faculty & Research

23 Jan 2019
Sharpening Your Skills

Sports: Lessons for Managers

Marketing Maria: Managing the Athlete Endorsement A case study on the marketing of tennis powerhouse Maria Sharapova. Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)? Few of us want... View Details

Keywords: by Sean Silverthorne; Sports

Web

Kevin Barenblat Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details

15 Jan 2025
Blog Post

Building Bridges to Sustainable Infrastructure with Allied Climate Partners

The summer between my first year and second year at HBS, I joined Allied Climate Partners (ACP) as a Summer Associate in New York. ACP, a philanthropy-backed investment firm, dedicates itself to catalyzing climate-related infrastructure projects in emerging View Details

Keywords: All Industries

Profile

Hunter Goble

experience at Eli Lilly, and I liked that I could understand what they were doing! I know there will be a market for what they’re trying to do.” Hunter will intern at Huron, a life sciences strategy practice... View Details

01 Dec 2006
News

Quelch in Vietnam

assistance. Said Dung, “Vietnam is in great need of support from international organizations and academic institutions for developing good human resources.” Quelch was in Vietnam to conduct research. View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

11 Jun 2013
First Look

First Look: June 11

Publications 2006 Journal of International Business Studies Firm Rivalry, Knowledge Accumulation, and MNE Location Choices By: Alcácer, Juan, Cristian Deszo, and Minyuan Zhao Abstract—The international... View Details

Keywords: Carmen Nobel

05 Apr 2016
News

A Business Plan with Spice

saffron fields of Afghanistan as cofounders of Rumi Spice, a company which imports one of the world’s most expensive foodstuffs and markets it to top chefs. “Connecting Afghan farmers to the international... View Details

Fast Answer

Transforming Education Through Social Entrepreneurship

Education Statistics (NCES) - Primary federal entity in the U.S. for collecting and analyzing data related to education; produced by the U.S. Department of Education. IBISWorld - market research reports on a wide range of industries... View Details

01 Sep 2003
News

The Levitt Brand

A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Profile

Mallika Ahluwalia

At Princeton, Mallika Ahluwalia realized she wanted a career in international development. "Having an impact on communities and the world motivates me to go to work every day," she says. After a one-year stint at Catalyst... View Details

08 Jun 2009
Research & Ideas

The Return of the Salesman

seeing its real importance. It didn't help that economists also thought that selling was unimportant in influencing markets and that door-to-door selling declined in the United States in the final decades of the 20th century. But scholars... View Details

Keywords: by Sean Silverthorne; Retail

Herbert W. Hoover

Hoover was instrumental in introducing vacuum cleaners to the market and creating the world’s most famous vacuum cleaners’ trademark. By the mid-20th century, Hoover’s international corporation was operating... View Details

Keywords: Fabricated Goods

01 Jun 2017
News

Ask the Expert: On the Fly

replacement aircraft for a lot of existing international routes. But their longer range will allow airlines to offer service on some routes that are not served on a nonstop basis today. The markets from the... View Details

Keywords: Julia Hanna

26 Aug 2013
Lessons from the Classroom

Built for Global Competition from the Start

Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and... View Details

Keywords: by Kim Girard; Education

01 Sep 2006
News

Winston to Lead the Global Initiative

graduate, Winston has held senior marketing and strategy positions at a number of high-tech firms and more recently worked as a research associate for HBS professor Myra Hart, who retired in June. Winston grew up in Karachi, Pakistan,... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Web

Launching Global Ventures - Course Catalog

of heightened geopolitical tensions, breakthrough technological innovations, and significant demographic change presents not just complexity but immense opportunity. This course provides frameworks for recognizing patterns across markets... View Details

2013
Working Paper

Network Effects in Countries' Adoption of IFRS

By: Karthik Ramanna and Ewa Sletten

If the differences in accounting standards across countries reflect relatively stable institutional differences (e.g., auditing technology, the rule of law, etc.), why did several countries rapidly, albeit in a staggered manner, adopt IFRS over local standards in the... View Details

Keywords: Financial Reporting; International Accounting; Network Effects; Standards; Adoption; Value

Citation

SSRN

24 Aug 2016
Blog Post

Internship In Action

because I’ve had the opportunity to pitch the solution to different markets and hopefully will be able to launch it before I leave in 2 weeks! This experience has been enriching in so many ways: First - I fully managed the project and... View Details

Keywords: Consumer Products / Retail

01 Mar 2005
News

Venture Capital’s Comeback

$18.9 billion in 2003, according to PricewaterhouseCoopers. From Boston to Silicon Valley, top firms are competing for deals again. And the initial public offering market — the favored exit for venture-capital investors — rallied last... View Details

Keywords: Roger Thompson; Securities, Commodities, and Other Financial Investments; Finance

Henry G. Walter, Jr.

Walter built International Flavors and Fragrances into the world’s largest producer and supplier of scents. He was a pioneer in the burgeoning field of aromatherapy and established a tradition of innovation and research within the... View Details

Keywords: Chemicals & Industrial

Publications