International Marketing - Publications - Faculty & Research

Fast Answer

Entrepreneurial Sales

Journal of Marketing Research, and more. Also includes full-text of Harvard Business Review. View Details

01 Mar 2017
News

Ask the Expert: Capital Architect

Brunell spent five years helping Vietnam transition to a market economy, instituting government transparency measures and a national competitiveness index. (© Whitehotpix/ZUMAPRESS.com) David Brunell (MBA 1962) is a master at making... View Details

Profile

Rocio Parra

says. In fact, she completed a couple of high-tech consulting internships while attending Stanford. But her senior project led to a major change in plans. "I was part of a team that conducted marketing strategy for a digital... View Details

Owsley Brown II

Taking the helm of the family company from his brother in 1993, Brown dramatically expanded Brown-Forman’s international presence and invested heavily in sales and marketing. Brown orchestrated a total View Details

Keywords: Food & Tobacco

17 Apr 2012
First Look

First Look: April 17

IFRS Adoption and Financial Statement Comparability Authors:Francois Brochet, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines whether mandatory adoption of International Financial Reporting Standards (IFRS) leads to... View Details

Keywords: Carmen Nobel

Web

IT Strategy: The Future of the Web at HBS | Information Technology

a forward-looking system that offers ongoing flexibility and increased speed to market for websites and web publishing. The project team wants to empower HBS website owners by adopting a more user-friendly, self-service model for web... View Details

Fast Answer

Securitization process and credit rating agencies

Access to credit research on bond issues from around the world, including public finance and structured finance issues LSEG Workspace - Features market quotes, earnings estimates, financial fundamentals, press releases, transaction... View Details

28 Oct 2014
First Look

First Look: October 28

School Case 215-012 EcoMotors International Eco-Motors, funded in part by Khosla Ventures, has to decide how to go to market with a new technology for internal combustion... View Details

Keywords: Carmen Nobel

Web

Doing Business with China 2035: Navigating Uncertainty - Course Catalog

the Communist Party and Chinese governments—local, provincial, and national—shape market opportunities? How do Chinese firms expand overseas? How do family businesses survive and thrive in an economy where the state still plays such a... View Details

April 2009 (Revised March 2010)
Case

Nippon Steel Corporation

By: Srikant M. Datar and Akiko Kanno

Nippon Steel Corporation, the largest Japanese steel producer and second largest in the world faces challenges in pursuing strategy to become a true global player. Nippon Steel had long been the top Japanese company, however the emergence of a global player,... View Details

Keywords: History; Corporate Strategy; Problems and Challenges; International Accounting; Change Management; Restructuring; Competitive Strategy; Emerging Markets; Globalization; Global Strategy; Steel Industry; Japan

Citation

Educators

Purchase

01 Dec 2003
Research & Ideas

Sometimes Success Begins at Failure

internally within Bell Labs. The NVG team looked for promising technologies that weren't getting to market through Lucent's own businesses. When they identified a promising technology, that technology was... View Details

Keywords: by Henry Chesbrough; Health; Pharmaceutical

01 Mar 2009
News

Alumni Books

Catch Up and Win by Steven J. Spear (DBA ’99) (McGraw-Hill) Spear finds that the internal operations of such market leaders as Toyota, Alcoa, and top-tier teaching hospitals have one thing in common: the... View Details

Keywords: Publishing Industries (except Internet); Information

19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

continental perspective. My goal is not to be elusive but to avoid restricting the strategies to a particular geographic scale. Particularly with large countries, the logic of the strategies can apply to intranational as well as View Details

Keywords: by Pankaj Ghemawat

01 Dec 2006
News

Quelch in Vietnam

assistance. Said Dung, “Vietnam is in great need of support from international organizations and academic institutions for developing good human resources.” Quelch was in Vietnam to conduct research. View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

William Blackie

Blackie took Caterpillar Tractor from a small U.S. based factory in Peoria, Illinois to a multinational corporation. Blackie was instrumental in creating new markets for Caterpillar products. He invested heavily in View Details

Keywords: Construction & Real Estate

Web

Kevin Barenblat Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details

22 Oct 2015
Blog Post

Why We Recruit: 3M

3M’s Business Development, Sales and Marketing functions. Members of this leadership development program lead individual internal consulting projects across the company’s 27 divisions to drive growth and... View Details

Keywords: Manufacturing

15 Jan 2025
Blog Post

Building Bridges to Sustainable Infrastructure with Allied Climate Partners

The summer between my first year and second year at HBS, I joined Allied Climate Partners (ACP) as a Summer Associate in New York. ACP, a philanthropy-backed investment firm, dedicates itself to catalyzing climate-related infrastructure projects in emerging View Details

Keywords: All Industries

Profile

Hunter Goble

experience at Eli Lilly, and I liked that I could understand what they were doing! I know there will be a market for what they’re trying to do.” Hunter will intern at Huron, a life sciences strategy practice... View Details

Fast Answer

FIELD Global Immersion Resources: Turkey

Where can I find country, industry and market information and news about Turkey? Industry and market research Passport Click on Search on the upper left side of the main screen to get started. Locate the... View Details

Publications