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Publications

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  • All HBS Web  (2,076)
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    • News  (227)
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  • All HBS Web  (2,076)
    • People  (2)
    • News  (227)
    • Research  (1,601)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (1,069)
← Page 92 of 2,076 Results →
  • Web

Trade Catalogs - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

http://www.hbs.edu/research/pdf/07-046.pdf   Cases & Course MaterialsBroadcast Television in the Broadband World Harvard Business School Note 707-486 What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television... View Details
Keywords: Martha Lagace
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

to long-term goals. We integrate our statistical results with qualitative information from interviews, which highlighted the importance of reinforcing the organizational goals’ message and providing support for their attainment. We also... View Details
Keywords: Dina Gerdeman
  • 01 Mar 2019
  • News

The One That Got Away

Well, media sites just weren’t buying it, unfortunately—they weren’t set up to integrate the technology quickly and take full advantage of its benefits. We parted ways as friends and agreed to keep in touch. Peter and his team were busy... View Details
  • 01 Dec 2022
  • News

Educating, Connecting, and Mobilizing Around Climate Change

year as a research-based platform to address topics of worldwide import to business, BiGS integrates and amplifies work currently underway at HBS and sparks new avenues of inquiry. In the case of climate change, that means exploring ways... View Details
Keywords: Jennifer Gillespie
  • 01 Dec 2015
  • First Look

December 1, 2015

Statistics Survive Another Day: Using Changes in the Composition of Investments to Measure the Cost of Credit Constraints By: Garicano, Luis, and Claudia Steinwender Abstract—We introduce a novel empirical strategy to measure the size of... View Details
Keywords: Sean Silverthorne
  • 27 May 2014
  • First Look

First Look: May 27

and shapers of, beauty ideals. It uses case studies of three prominent firms to support the argument. During the nineteenth century, Coty and other French firms imagined Paris as the global capital of beauty. During the middle of the twentieth century, the View Details
Keywords: Sean Silverthorne
  • 14 Aug 2012
  • First Look

First Look: August 14

serious challenges for capturing value. In order to draw in external contributors, an innovator often waives legal exclusion rights or reveals formerly exclusive knowledge. But as a result, contributors may appropriate a large share of the jointly created value. In... View Details
Keywords: Sean Silverthorne
  • Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

possibilities of advertising as a sales tool for various types of products and sizes of firms and to formulate effective plans of sales strategy involving its use in conjunction with other sales and promotional methods.” 26 Upon their... View Details
  • 01 Dec 2006
  • News

One-on-One with Jeff Hicks

554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
  • Web

2025 Reunion Presentations - Alumni

this transformation: How will GenAI reshape modern enterprise? What strategies should businesses adopt to integrate this technology effectively? How can existing data be leveraged to unlock new... View Details
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

MaterialsFurman Selz LLC (A): A Tale of Two Acquisitions Harvard Business School Case 905-066 Profiles a firm that was reacquired by two companies with different degrees of success. Highlights integration challenges present in acquisition... View Details
Keywords: Martha Lagace
  • Profile

James Reinhart

One of the toughest challenges for young entrepreneurs is figuring out the most effective strategy to turn a good idea into a great venture. A bad decision early in the game, such as sticking to an original concept despite evidence that... View Details
  • 07 Jun 2019
  • Book

Are You a Digital Manager?

that the innovations produced in these entities actually get integrated and scaled in the core business. Lagace: How is the digital age helping or hurting new managers? Hill: In class, when we talk about how to build a team, the... View Details
Keywords: by Martha Lagace
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

needed while some are not. How to change the organization and management teams to create new competencies without changing your essence and core values?” Skills needed now: Continuous learning and integrating new information; developing... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 01 Mar 2011
  • First Look

First Look: March 1

and 90%. Executives can dramatically increase their odds of success, the authors argue, if they understand how to select targets, how much to pay for them, and whether and how to integrate them. The most common reasons for making an... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2002
  • Research & Ideas

Breakthrough Negotiation: Don’t Leave It On the Table

sessions to integration and distillation of insights. Principle 3: Breakthrough Negotiators Are Masters Of Process Design Control of the process yields control over outcomes. Skilled negotiators think hard about the impact of process on... View Details
Keywords: by Michael Watkins
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

$1 million annually in cash and in-kind gifts and helping the organization to expand nationally. City Year in turn played a central role in helping Timberland develop and implement its strategy for community service and a high-engagement... View Details
Keywords: by James Austin
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

according to the organization’s long-term values and goals. Surprisingly, we find that the intervention drove even higher effort on performance associated with pre-existing monetary incentives, but, on average, did not affect nonfinancial performance dimensions linked... View Details
Keywords: Dina Gerdeman
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication;... View Details
Keywords: Sean Silverthorne
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