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July 1997
Case

Walt Disney's Dennis Hightower: Weaving Together the European Operations

By: Ashish Nanda

The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the... View Details

Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Entertainment and Recreation Industry; Middle East; Europe

August 2010 (Revised November 2010)
Case

Tesco PLC: Fresh & Easy in the United States

Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S. View Details

Keywords: Multinational Firms and Management; Marketing; Market Entry and Exit; Retail Industry; United Kingdom; United States

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

much broader setting. "Students would ask me about the possibility of establishing a global system of business ethics," Paine says, "and whether cultural clashes of one degree or another were inevitable. I needed a... View Details

Keywords: by Judith A. Ross

May 1982
Case

Honeywell Europe: Human Resource Planning (C)--Finland

By: Wickham Skinner, D. Q. Mills and Jean K. Trescott

Keywords: Human Resources; Globalized Firms and Management; Planning; Finland

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01 Dec 2010
News

Noted & Quoted

“It is not at all clear that when firms expand abroad they contract at home. If anything, you see the opposite.” — HBS professor MIHIR DESAI noting that foreign profits made by American firms put them in a... View Details

Keywords: Credit Intermediation and Related Activities; Finance

06 May 2013
Research & Ideas

How Local Events Shake Up Corporate Philanthropy

short-term increase in otherwise steady charitable-giving patterns among firms that are headquartered in the event's host city. Natural disasters also have a strong effect on firms' giving patterns, according to the study Punctuated... View Details

Keywords: by Carmen Nobel

July 2021
Article

Multinationality and Capital Structure Dynamics: A Corporate Governance Explanation

By: Daniel Gyimah, Nana Abena Kwansa, Anthony K. Kyiu and Anywhere Sikochi

This paper examines the impact of corporate governance on capital structure dynamics. Using ordinary least squares regressions on 17,496 firm-year observations for 2,294 U.S. multinational companies (MNCs) over the period 1990–2018, we find that MNCs with strong... View Details

Keywords: Multinationality; Speed Of Adjustment; Corporate Governance; Multinational Firms and Management; Capital Structure

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1995
Chapter

The Evolution of European Multinational Banking before 1914: Comparisons and Contrasts

By: G. Jones

Keywords: History; Multinational Firms and Management; Banks and Banking; Banking Industry; Europe

March 2001 (Revised September 2002)
Case

Merck Latin America (C): Brazil

By: Michael Beer and James Weber

Examines Merck's change effort in Brazil from the perspective of the local employees. View Details

Keywords: Change Management; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Employees; Operations; Perspective; Pharmaceutical Industry; Brazil

1991
Chapter

Innovation Processes in Multinational Corporations

By: S. Ghoshal and C. A. Bartlett

Keywords: Multinational Firms and Management; Innovation and Invention; Business Processes

1986
Chapter

New and Old Multinationals: Competitors or Partners?

By: L. T. Wells Jr.

Keywords: Multinational Firms and Management; Competition; Partners and Partnerships

2007
Working Paper

Facts and Fallacies about U.S. FDI in China

By: Lee Branstetter and C. Fritz Foley

Despite the rapid expansion of U.S.-China trade ties, the increase in U.S. FDI in China, and the expanding amount of economic research exploring these developments, a number of misconceptions distort the popular understanding of U.S. multinationals in China. In this... View Details

Keywords: Macroeconomics; Trade; Foreign Direct Investment; Multinational Firms and Management; Expansion; China; United States

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October 1995 (Revised October 1996)
Case

Disney Consumer Products in Lebanon

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details

Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

July 1993 (Revised June 2000)
Case

Harlequin Romances-Poland (A)

Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details

Keywords: Globalized Firms and Management; Brands and Branding; Publishing Industry; Poland