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Show Results For
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All HBS Web
(7,380)
- People (42)
- News (2,613)
- Research (3,173)
- Events (23)
- Multimedia (104)
- Faculty Publications (1,631)
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation BTS. Created by a Korean...
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- Research Summary
Consumer-Brand Relationships and CRM
By: Jill J. Avery
This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands. Using a contracting theory lens supplemented with knowledge of...
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- December 4, 2023
- Article
Stop Assuming Introverts Aren't Passionate About Work
By: Kai Krautter, Anabel Büchner and Jon M. Jachimowicz
Society often assumes that the only way to be passionate is to act extroverted, but that is simply not true. In their new research, the authors found that regardless of their actual level of passion, extroverted employees are perceived as more passionate than...
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Keywords:
Passion;
Personality;
Extraversion;
Scale Development;
Personal Characteristics;
Perception;
Employees;
Prejudice and Bias
Krautter, Kai, Anabel Büchner, and Jon M. Jachimowicz. "Stop Assuming Introverts Aren't Passionate About Work." Harvard Business Review Digital Articles (December 4, 2023).
- July 2023 (Revised July 2024)
- Case
Miracle Therapeutics: Negotiating an IP License (A)
By: Satish Tadikonda, Michael Singer, William Marks and Wendi Yajnik
(General Experience Case) Beth Sharp and Jennifer Brilliant founded Miracle Therapeutics based on intellectual property developed by Brilliant and her post-doctoral student, John Supreme, in Brilliant’s lab at Elite University (EU). Miracle will have to obtain a...
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Tadikonda, Satish, Michael Singer, William Marks, and Wendi Yajnik. "Miracle Therapeutics: Negotiating an IP License (A)." Harvard Business School Case 824-020, July 2023. (Revised July 2024.)
- August 2022
- Case
Southwick Social Ventures
By: Henry McGee, Mel Martin and Amy Klopfenstein
In 2021, the HBS Impact Investment Fund student team had found a promising potential investment in Southwick Social Ventures (SSV), a worker and management-owned trouser manufacturer. With a 100% immigrant workforce, the co-operative was focused on reviving...
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Keywords:
Impact Investing;
Entrepreneurship;
Social Entrepreneurship;
Finance;
Investment;
Goods and Commodities;
Manufacturing Industry;
United States;
Massachusetts
McGee, Henry, Mel Martin, and Amy Klopfenstein. "Southwick Social Ventures." Harvard Business School Case 323-011, August 2022.
- Article
Sizing Up Entrepreneurial Potential: Gender Differences in Communication and Investor Perceptions of Long-Term Growth and Scalability
By: Laura Huang, Priyanka D. Joshi, Cheryl J. Wakslak and Andy Wu
Female entrepreneurs have been found to face disadvantages as compared with male entrepreneurs, especially in acquiring the financial resources they need to sustain and grow their ventures. Across three studies, we examine how disparities in funding outcomes may be due...
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Huang, Laura, Priyanka D. Joshi, Cheryl J. Wakslak, and Andy Wu. "Sizing Up Entrepreneurial Potential: Gender Differences in Communication and Investor Perceptions of Long-Term Growth and Scalability." Academy of Management Journal 64, no. 3 (June 2021): 716–740.
- Article
Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry
By: Leemore S. Dafny, Christopher Ody and Matt Schmitt
The analogy between value-based purchasing in pharmaceuticals and the new frontier of alternative payment models for health care providers is relatively straightforward. Insurers are increasingly demanding steep discounts from providers in exchange for inclusion in...
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Keywords:
Drug Copayment Coupons;
Prescription Drug Policy;
Health Care and Treatment;
Insurance;
Cost;
Policy;
Pharmaceutical Industry
Dafny, Leemore S., Christopher Ody, and Matt Schmitt. "Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry." New England Journal of Medicine 375, no. 21 (November 24, 2016): 2013–2015.
- May 2017 (Revised November 2019)
- Case
The Dubai International Film Festival
By: Rohit Deshpandé and Alpana Thapar
This case follows the conception and emergence of the Dubai International Film Festival (DIFF). In an already crowded and highly competitive industry, Abdulhamid Juma was attempting to define and establish a unique brand positioning for DIFF. Committed to its vision,...
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Keywords:
Brand Positioning;
Underdog Brand Building;
Business Models;
Non-profit;
Managing Multiple Stakeholders;
Film Entertainment;
Brands and Branding;
Business Model;
Competitive Strategy;
Decision Making;
Growth and Development Strategy;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry
Deshpandé, Rohit, and Alpana Thapar. "The Dubai International Film Festival." Harvard Business School Case 517-110, May 2017. (Revised November 2019.)
- November 2016 (Revised May 2017)
- Case
The Black List
By: Henry McGee and Sarah McAra
Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to...
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Keywords:
Screenwriting;
Independent Production;
Hollywood;
Film Development;
Film Distribution;
Film Financing;
Manging Uncertainty;
Barriers To Entry;
Globalization;
Digitalization;
Film Entertainment;
Entrepreneurship;
Marketing;
Media;
Strategy;
Motion Pictures and Video Industry;
United States
McGee, Henry, and Sarah McAra. "The Black List." Harvard Business School Case 317-027, November 2016. (Revised May 2017.)
- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another...
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Keywords:
Digital Marketing;
Brands and Branding;
Product Launch;
Market Entry and Exit;
Social and Collaborative Networks;
Internet and the Web
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
- February 2009 (Revised April 2011)
- Supplement
Mistry Architects (B)
By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
This case is a follow-up of Mistry Architects: Innovating for Sustainability (A) (Case 609-044). In Case (A) Sharukh and Renu Mistry found and run an architectural firm dedicated to being both client-oriented and environmentally responsible. The case uses a difficult...
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Keywords:
Problems and Challenges;
Emerging Markets;
Business and Stakeholder Relations;
Natural Disasters;
Environmental Sustainability;
Product Design;
Innovation and Invention;
Construction Industry
Edmondson, Amy C., Robert G. Eccles, and Mona Sinha. "Mistry Architects (B)." Harvard Business School Supplement 609-064, February 2009. (Revised April 2011.)
- July 2005 (Revised October 2006)
- Case
Recall 2000: Bridgestone Corp. (A) (Abridged)
By: Lynn S. Paine
In September 2000, the president of Bridgestone-Firestone, the U.S. subsidiary of Japan's Bridgestone Corp., was invited to appear before a U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by the subsidiary. The...
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Keywords:
Business or Company Management;
Crisis Management;
Cross-Cultural and Cross-Border Issues;
Product;
Trade;
Organizational Culture;
Corporate Social Responsibility and Impact;
Auto Industry;
United States;
Japan
Paine, Lynn S. "Recall 2000: Bridgestone Corp. (A) (Abridged)." Harvard Business School Case 306-020, July 2005. (Revised October 2006.)
- January 2009
- Article
FDI, Productivity, and Financial Development
By: Laura Alfaro, Sebnem Kalemli-Ozcan and Selin Sayek
This paper examines the effect of foreign direct investment (FDI) on growth by focusing on the complementarities between FDI inflows and financial markets. In our earlier work, we found that FDI is beneficial for growth only if the host country has well-developed...
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Keywords:
Human Capital;
Income;
Performance Productivity;
Financial Markets;
Foreign Direct Investment;
Financial Institutions;
Cross-Cultural and Cross-Border Issues
Alfaro, Laura, Sebnem Kalemli-Ozcan, and Selin Sayek. "FDI, Productivity, and Financial Development." Special Issue on Multinational Enterprises and Foreign Direct Investment. World Economy 32, no. 1 (January 2009): 111–135.
- 04 Sep 2019
- News
Does America Care About Care? Not Enough
- 10 Oct 2017
- News
Radical Transparency Can Reduce Bias — but Only If It’s Done Right
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
going through the roof’ John Foley founded Peloton in 2012 partly to solve a challenge in his own life. He and his wife fed on the energy of high-end boutique fitness classes, but they had demanding jobs and young children, so fitting in...
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- 10 Jan 2023
- Research & Ideas
How to Live Happier in 2023: Diversify Your Social Circle
amount of time that we can spend socially, so what are the implications of who we spend that time with for our well-being?” The study, published in the Proceedings of the National Academy of Sciences in October, found that much like when...
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Keywords:
by Michael Blanding
- Web
About - Global
1957 MBA students create the International Business Club. 1955 Office of International Relations opens at HBS to coordinate activities of faculty abroad and improve foreigners’ time on campus. 1954 Ford Foundation awards a grant to help HBS View Details
- Web
Cross-Registration Policies and FAQ - MBA
or Y depending on the week. X or Y class schedules, course titles, and times may be found on the Fall and Spring Term Course Schedules in the Course Planning Resources section of this website. The X and Y scheduled days are also shown on...
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