Publications

May 1990
Case

PepsiCo and Madonna

By: John A. Quelch

In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details

Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States

October 1988
Case

Pepsi-Cola Fountain Beverage Division: Marketing Organization

By: Frank V. Cespedes

Keywords: Marketing; Marketing Channels; Food and Beverage Industry

August 1986
Case

Creative Gourmets: Excellence Through Caring

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

January 1985 (Revised March 1986)
Case

Sierra Wine Corp.

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

November 1983
Supplement

Pepsi-Cola United Kingdom (C)

By: Benson P. Shapiro and Edward J. Hoff

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; United Kingdom; United States

March 1981 (Revised July 1985)
Supplement

Morris Alper & Sons, Inc. (C): Introduction to Video 1

By: Benson P. Shapiro

Introduces Video 1. View Details

Keywords: Food and Beverage Industry

October 1986
Supplement

Colonial Foods: Performance Appraisal Interview, Video Transcript

By: Michael Beer and James G. Clawson

Transcript for Video (9-884-518). View Details

Keywords: Human Resources; Job Interviews; Food and Beverage Industry

March 1999
Teaching Note

Newman's Own, Inc. TN

By: James E. Austin

Teaching Note for (9-399-052). View Details

Keywords: Food and Beverage Industry

November 1994 (Revised March 1996)
Case

Pepsi's Regeneration, 1990-1993

By: David A. Garvin and Donald N. Sull

Craig Weatherup, the president and CEO of Pepsi Cola, leads a change process that completely transforms his company. It includes a new vision, operating philosophy, strategy, and organizational structure. He also introduces process improvement techniques and builds new... View Details

Keywords: Transformation; Leading Change; Growth and Development Strategy; Management Systems; Standards; Organizational Structure; Outcome or Result; Performance Improvement; Problems and Challenges; Food and Beverage Industry

November 1993 (Revised September 2003)
Supplement

Beech-Nut Nutrition Corporation (A-3)

By: Lynn S. Paine

Describes Beech-Nut's resolution of the apple juice matter. View Details

Keywords: Food and Beverage Industry; United States

June 1993 (Revised October 1993)
Supplement

McDonald's and the Environment (B)

McDonald's announces its decision to change from polystyrene "clamshells" for its sandwich packaging to a new paper wrap. View Details

Keywords: Communication; Environmental Sustainability; Food and Beverage Industry

February 1992 (Revised September 2003)
Supplement

Beech-Nut Nutrition Corporation (A-2)

By: Lynn S. Paine, Bronwyn Halliday and Michael Santoro

Beech-Nut's CEO must decide what to do. Asks students to consider how much evidence of impurity should be enough to trigger management's acknowledgment of a problem. What are the cognitive and attitudinal factors and pressures that lead people to persist in beliefs... View Details

Keywords: Safety; Risk Management; Attitudes; Nutrition; Cognition and Thinking; Food and Beverage Industry

January 1992
Case

Tom Monaghan: In Business for God

By: Joseph L. Badaracco Jr.

Describes the personal history of Thomas Monaghan, the founder of Domino's Pizza, his role in building the company, his strong religious convictions, and the ways those have influenced company policy. The question is when to draw lines between individuals' religious... View Details

Keywords: Leadership; Religion; Business or Company Management; Management Teams; Policy; Personal Characteristics; Food and Beverage Industry

January 1992
Teaching Note

Coca-Cola versus Pepsi Cola and the Soft Drink Industry TN

By: Francis Aguilar

Teaching Note for (9-391-179). View Details

Keywords: Food and Beverage Industry

June 1991 (Revised April 2005)
Teaching Note

IBP and the U.S. Meat Industry (TN)

By: David J. Collis

Teaching Note for (9-391-006). View Details

Keywords: Food and Beverage Industry; United States

February 1989 (Revised October 1994)
Case

Asahi Breweries Ltd.

By: Malcolm S. Salter

Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details

Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan

August 1987 (Revised June 1992)
Case

Adolph Coors in the Brewing Industry

Describes a company that had traditionally followed a strategy quite distinct from its major competitors', its eventual decision to imitate them, and its subsequent performance. View Details

Keywords: Competitive Strategy; Performance; Food and Beverage Industry