Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (4,881) Arrow Down
Filter Results: (4,881) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (4,881)
    • People  (15)
    • News  (971)
    • Research  (3,123)
    • Events  (14)
    • Multimedia  (49)
  • Faculty Publications  (2,212)

Show Results For

  • All HBS Web  (4,881)
    • People  (15)
    • News  (971)
    • Research  (3,123)
    • Events  (14)
    • Multimedia  (49)
  • Faculty Publications  (2,212)
← Page 92 of 4,881 Results →
  • 12 Dec 2023
  • Book

HBS Faculty Books of 2023: Find Happiness, Fix Things, and Fail Well

mobilize organizational change quickly, untangle digital strategy, and reflect on socially responsible leadership. Take a look back at some of the books by Harvard Business School faculty members that hit the market this year: Economic... View Details
Keywords: by Danielle Kost
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

outreach should be done on multiple platforms and carefully crafted to answer only one or two hypotheses. These hypotheses are commonly, “Is this where we can reach this audience if we want to market to them?” and “Are they interested... View Details
Keywords: by Julia Austin
  • July 1993 (Revised June 1994)
  • Case

Phil Knight Managing NIKE's Transformation

By: Hugo Uyterhoeven
Describes Nike's responses to market and competitive challenges as well as its attempts at an organizational transformation from unstructured entrepreneurial management to more formalized, professional management. Focuses on Phil Knight's leadership role. View Details
Keywords: Entrepreneurship; Leadership; Managerial Roles; Organizational Change and Adaptation; Problems and Challenges; Competition
Citation
Educators
Purchase
Related
Uyterhoeven, Hugo. "Phil Knight Managing NIKE's Transformation." Harvard Business School Case 394-012, July 1993. (Revised June 1994.)
  • 28 May 2024
  • In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

New graduates entering the job market will face a very different landscape from even a year ago, with a murky economy and potentially more limited career prospects. Though unemployment figures in the US remain near historically low... View Details
Keywords: by Rachel Layne
  • January 1986 (Revised December 1986)
  • Case

Smartfood

By: William A. Sahlman
Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details
Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry
Citation
Find at Harvard
Related
Sahlman, William A. "Smartfood." Harvard Business School Case 286-064, January 1986. (Revised December 1986.)
  • Web

South Asia - Global

be a major force within the world economy. As a result, the School supports its faculty with their research interests on the emerging trends that are quickly transforming and shaping the region. To date, the IRC has supported most of the... View Details
  • February 2016 (Revised May 2016)
  • Case

Dinr: My First Start-up (A)

By: Shikhar Ghosh and Kristina Maslauskaite
In May 2012, a young employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale food ingredient delivery... View Details
Keywords: Exit Strategy; Startup; Start-up; Business Exit or Shutdown; Business Startups; Entrepreneurship; Food
Citation
Educators
Purchase
Related
Ghosh, Shikhar, and Kristina Maslauskaite. "Dinr: My First Start-up (A)." Harvard Business School Case 816-080, February 2016. (Revised May 2016.)
  • 30 Nov 2016
  • HBS Seminar

Melissa Valentine and Michael Bernstein, Stanford University

  • September 2017 (Revised March 2023)
  • Case

Careem: Raising a Unicorn

By: Shikhar Ghosh and Alpana Thapar
This case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30% per month in the... View Details
Keywords: Entrepreneurship; Business Startups; Information Technology; Organizational Culture; Decision Making; Growth Management; Organizational Change and Adaptation; Transportation Industry; Technology Industry; Middle East; North Africa; United Arab Emirates
Citation
Educators
Purchase
Related
Ghosh, Shikhar, and Alpana Thapar. "Careem: Raising a Unicorn." Harvard Business School Case 818-022, September 2017. (Revised March 2023.)
  • September 2020 (Revised July 2022)
  • Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
Citation
Purchase
Related
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-Level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
  • March 2006 (Revised February 2007)
  • Case

Massive Incorporated (A)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details
Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
Citation
Educators
Purchase
Related
Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (A)." Harvard Business School Case 806-126, March 2006. (Revised February 2007.)
  • April 1999
  • Case

Trexel

Describes an interesting plastics technology and an entrepreneur's attempts to build a business around it. Highlights issues around managing technical and market risk. Teaching purpose: Highlights difficult decisions around building a business off of an unproven... View Details
Keywords: Business or Company Management; Business Startups; Risk Management; Risk and Uncertainty; Information Technology; Corporate Entrepreneurship
Citation
Educators
Purchase
Related
Roberts, Michael J., and Matthew C. Lieb. "Trexel." Harvard Business School Case 899-101, April 1999.
  • December 2005 (Revised October 2013)
  • Case

Fred Khosravi and AccessClosure (A)

By: Richard Hamermesh and Liz Kind
Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market it, sell the company, or IPO. View Details
Keywords: Negotiation; Medical Devices; Venture Capital; Life Sciences; Health Care Industry; Healthcare Technology; Healthcare Ventures; Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Medical Devices and Supplies Industry; United States
Citation
Educators
Purchase
Related
Hamermesh, Richard, and Liz Kind. "Fred Khosravi and AccessClosure (A)." Harvard Business School Case 806-044, December 2005. (Revised October 2013.)
  • Research Summary

Overview

Pushing decision authority downward and increasing employee autonomy have become watchwords for the modern organization. Leaders of contemporary organizations view efforts to replace “command and control” systems with less-hierarchical approaches to organizing as... View Details
Keywords: Formalization; Teams; Decentralization; Hierarchy; Organizational Design; Organizational Structure; Self-managing Organizations; Future Of Work; Flat Organization
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

Kato is tasked with evaluating how the company can most successfully market and sell the green components of its service offering. Using only renewable energy in its data center facility, Verne can drastically reduce customers' carbon... View Details
Keywords: Martha Lagace

    Mattias E. Fibiger

    Mattias Fibiger is the Poronui Associate Professor of Business Administration in the Business, Government, and International Economy (BGIE) Unit. A historian by training, he conducts research on Asia's twentieth century. He teaches in the Business, Government, and... View Details
    • June 2009 (Revised November 2010)
    • Case

    HTC Corp. in 2009

    By: David B. Yoffie and Renee Kim
    Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for... View Details
    Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Product Positioning; Competitive Advantage; Mobile Technology; Telecommunications Industry; Taiwan
    Citation
    Educators
    Purchase
    Related
    Yoffie, David B., and Renee Kim. "HTC Corp. in 2009." Harvard Business School Case 709-466, June 2009. (Revised November 2010.)
    • Article

    Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships

    By: Irene Consiglio, Daniella Kupor, Francesca Gino and Michael I. Norton
    We document the existence and consequences of brand flirting: a short-lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers... View Details
    Keywords: Consumer Behavior; Brands and Branding; Emotions
    Citation
    Find at Harvard
    Read Now
    Purchase
    Related
    Consiglio, Irene, Daniella Kupor, Francesca Gino, and Michael I. Norton. "Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships." Journal of Consumer Psychology 28, no. 1 (January 2018): 5–22.
    • 29 Sep 2015
    • First Look

    September 29, 2015

    innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned... View Details
    Keywords: Sean Silverthorne
    • 07 Sep 2016
    • News

    2016-2017 Blavatnik Fellows in Life Sciences Enterpreneurship

    • ←
    • 92
    • 93
    • …
    • 244
    • 245
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.