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  • All HBS Web  (4,362)
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  • All HBS Web  (4,362)
    • People  (7)
    • News  (1,037)
    • Research  (2,245)
    • Events  (58)
    • Multimedia  (99)
  • Faculty Publications  (1,801)
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  • 30 Nov 2019
  • News

CIOs concerned IT not providing enough of a competitive edge

  • February 2022 (Revised March 2022)
  • Case

National Electric Vehicles Sweden (NEVS): Materializing a Vision

By: Shane Greenstein and Elena Corsi
In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details
Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe
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Greenstein, Shane, and Elena Corsi. "National Electric Vehicles Sweden (NEVS): Materializing a Vision." Harvard Business School Case 622-076, February 2022. (Revised March 2022.)
  • March 2024 (Revised July 2024)
  • Case

WeightWatchers: Promoting Weight Health

By: Ranjay Gulati, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover and Emily Grandjean
In December 2023, the 60-year-old weight management industry stalwart WeightWatchers announced the launch of WeightWatchers Clinic, which incorporated GLP-1s , a new class of prescription weight-loss medications, into the company’s portfolio of products and mobile app... View Details
Keywords: Business Strategy; Competitive Strategy; Resource Allocation; Diversification; Leadership; Growth and Development Strategy; Technology Industry; Health Industry; Pharmaceutical Industry; United States; New York (city, NY)
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Gulati, Ranjay, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover, and Emily Grandjean. "WeightWatchers: Promoting Weight Health." Harvard Business School Case 424-029, March 2024. (Revised July 2024.)
  • 10 Oct 2023
  • Research & Ideas

In Empowering Black Voters, Did a Landmark Law Stir White Angst?

nobody was aware that they existed in such a systematic way.” The authors also digitized official voter registration rolls held by the Atlanta-based Southern Regional Council’s Voter Education Project. Other information came from the US... View Details
Keywords: by Rachel Layne
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • Web

Marketing Curriculum - Faculty & Research

(also listed under General Management and Entrepreneurial Management) Kash Rangan , Benjamin N. Roth , Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5 Digital Marketing & AI Workshop Jacob Cook... View Details
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • January 2025
  • Case

Untapped Global: Financing Africa's Missing Middle

By: Raymond Kluender and Emanuele Colonnelli
In November 2024, Jim Chu, founder and CEO of Untapped Global, faced mounting internal tensions over the company’s strategic direction. Untapped had developed a data-driven revenue-based financing (RBF) model to address the “missing middle” problem—the $5.2 trillion... View Details
Keywords: Social Entrepreneurship; Venture Capital; Working Capital; Private Equity; Financial Strategy; Microfinance; International Finance; Currency Exchange Rate; Profit Sharing; Revenue; Developing Countries and Economies; Economic Growth; Emerging Markets; Mission and Purpose; Small Business; Entrepreneurial Finance; Banking Industry; Financial Services Industry; Information Technology Industry; Technology Industry; Africa; Nigeria; South Africa; Kenya; Uganda; California; San Francisco
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Kluender, Raymond, and Emanuele Colonnelli. "Untapped Global: Financing Africa's Missing Middle." Harvard Business School Case 825-056, January 2025.
  • July 2024
  • Case

Replika AI: Alleviating Loneliness (A)

By: Shikhar Ghosh and Shweta Bagai
Eugenia Kuyda launched Replika AI in 2017 as an empathetic digital companion to combat loneliness and provide emotional support. The platform surged in popularity during the COVID-19 pandemic, offering non-judgmental support to isolated users. By 2023, Replika boasted... View Details
Keywords: Entrepreneurship; Ethics; Health Pandemics; AI and Machine Learning; Well-being; Technology Industry
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Ghosh, Shikhar, and Shweta Bagai. "Replika AI: Alleviating Loneliness (A)." Harvard Business School Case 824-088, July 2024.
  • 2024
  • Working Paper

Omnia Juncta in Uno: Foreign Powers and Trademark Protection in Shanghai's Concession Era

By: Laura Alfaro, Cathy Bao, Maggie X. Chen, Junjie Hong and Claudia Steinwender
We investigate how firms and markets adapt to trademark protection, an extensively utilized but under-examined form of IP protection to address asymmetric information, by exploring a historical precedent: China’s 1923 trademark law. Exploiting unique, newly digitized... View Details
Keywords: Trademark; Firm Dynamics; Intermediaries; Intellectual Property Institutions; Trademarks; Intellectual Property; Laws and Statutes; Outcome or Result; Organizational Change and Adaptation; China
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Alfaro, Laura, Cathy Bao, Maggie X. Chen, Junjie Hong, and Claudia Steinwender. "Omnia Juncta in Uno: Foreign Powers and Trademark Protection in Shanghai's Concession Era." Harvard Business School Working Paper, No. 22-030, November 2021. (Revised July 2024.)
  • July 23, 2019
  • Article

Is the U.S. on Its Way to Becoming a Cashless Society?

By: Shelle Santana
The rise of digital payments, including credit cards, debit cards, and mobile payments systems, have contributed to the steady shift in payment practices among consumers. According to the FDIC, cash represented just 30% of all payments in 2017, and the percentage of... View Details
Keywords: Payment Methods; Cash; Credit Cards; Consumer Behavior; Change; United States
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Santana, Shelle. "Is the U.S. on Its Way to Becoming a Cashless Society?" Harvard Business Review (website) (July 23, 2019).
  • Summer 2017
  • Article

Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior

By: Jeffrey Prince and Shane Greenstein
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details
Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Service Industry; Media and Broadcasting Industry
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Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
  • June 2018
  • Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
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Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
  • October 2024
  • Article

Sampling Bias in Entrepreneurial Experiments

By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
Keywords: Target Market; Sampling Biases; Beta Testing; Product Launch; Entrepreneurship; Gender
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Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Sampling Bias in Entrepreneurial Experiments." Management Science 70, no. 10 (October 2024): 7283–7307.
  • September 2020
  • Case

True North: Pioneering Analytics, Algorithms and Artificial Intelligence

By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer
True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented... View Details
Keywords: Artificial Intelligence; Information Technology; Management; Operations; Organizations; Leadership; Innovation and Invention; Business Model; AI and Machine Learning; Computer Industry; Technology Industry
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Lakhani, Karim R., Kairavi Dey, and Hannah Mayer. "True North: Pioneering Analytics, Algorithms and Artificial Intelligence." Harvard Business School Case 621-042, September 2020.
  • March 1998 (Revised August 1998)
  • Case

BSkyB

By: Debora L. Spar
In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of... View Details
Keywords: Information Technology; Change Management; Television Entertainment; Media and Broadcasting Industry; Great Britain
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Spar, Debora L., and Paula Zakaria. "BSkyB." Harvard Business School Case 798-077, March 1998. (Revised August 1998.)
  • 12 Oct 2022
  • Video

Elizabeth M. Adams: Civic Tech as Advocacy Work

  • Web

Research - Global

help them keep their babies and stabilize... July 3, 2025 Article Harvard Business Review Digital Articles A New Framework for Reducing Healthcare Disparities By: Susanna Gallani , Mary Lynch Witkowski, Lidia M. V. R. Moura and Katie... View Details
  • Web

The Women in the Relay Assembly Test Room – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

1985, p. 124. 6 Elton Mayo, Social Problems of an Industrial Civilization . Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1945, p. 64. The Interview Process Spreading the Word The "Hawthorne Effect" Research Links Baker... View Details
  • Web

About - Business & Environment

YUE Accelerator Philip Kuai is collaborating with Feng Zhu on projects related to tech entrepreneurship, sustainability, and emerging markets, including looking at how digitalization drives sustainability. Tom Clay (MBA 1997), CEO, Xtalic... View Details
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