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  • All HBS Web  (4,369)
    • People  (7)
    • News  (1,037)
    • Research  (2,248)
    • Events  (58)
    • Multimedia  (99)
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Show Results For

  • All HBS Web  (4,369)
    • People  (7)
    • News  (1,037)
    • Research  (2,248)
    • Events  (58)
    • Multimedia  (99)
  • Faculty Publications  (1,804)
← Page 92 of 4,369 Results →
  • 09 Feb 2024
  • HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

foods, but the success is very minimal. People like french fries. A digital health system [like the Noom app] could work, if people didn’t quit using it after two or three years. And there are consumer programs. Weight Watchers filled an... View Details
Keywords: by Lane Lambert; Health; Pharmaceutical
  • June 2018
  • Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
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Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
  • June 2020
  • Supplement

RBC: Transforming Transformation (B)

By: Ethan Bernstein, Francesca Gino and Aldo Sesia
In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details
Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (B)." Harvard Business School Supplement 920-045, June 2020.
  • Web

Research - Global

Kazakhstan from roughly 10,000 to 4,000 over 12 years, building crisis centers for new mothers to help them keep their babies and stabilize... July 3, 2025 Article Harvard Business Review Digital Articles A New Framework for Reducing... View Details
  • Web

Illumination Studies and Relay Assembly Test Room – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

Links Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu © President and Fellows of Harvard College View Details

    Emily Truelove

    Emily Truelove is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. She teaches LEAD in the MBA program. She also teaches in executive education programs, including Leadership for Senior Executives,... View Details

    • Web

    The Hawthorne Plant – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

    and Harvard Business School Women in the Relay Assembly Test Room The Interview Process Spreading the Word The "Hawthorne Effect" Research Links Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email:... View Details
    • 2022
    • Working Paper

    Getting on the Map: The Impact of Online Listings on Business Performance

    By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
    We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
    Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
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    Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
    • April 2025 (Revised May 2025)
    • Case

    Adobe: GenAI Opportunity or Threat?

    By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
    In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details
    Keywords: Customer Relationship Management; Ethics; AI and Machine Learning; Trust; Business Strategy; Technology Industry; San Jose
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    Gupta, Sunil, Rajiv Lal, and Allison Ciechanover. "Adobe: GenAI Opportunity or Threat?" Harvard Business School Case 525-052, April 2025. (Revised May 2025.)
    • October 2023 (Revised April 2024)
    • Case

    Veeva Systems: The Next Frontier

    By: Satish Tadikonda and William Marks
    Born out of a desire to bring technological advances in enterprise software into the healthcare vertical, Peter Gassner and Matt Wallach founded Veeva to bring life sciences companies into the digital age for data management in both the commercial and R&D sectors. Over... View Details
    Keywords: Business Model; Governance Compliance; Applications and Software; Growth Management; Expansion; Technology Industry
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    Tadikonda, Satish, and William Marks. "Veeva Systems: The Next Frontier." Harvard Business School Case 824-074, October 2023. (Revised April 2024.)
    • October 2015
    • Case

    A Challenger's Strategy: Pinar Abay at ING Bank Turkey

    By: Paul M. Healy, Gautam Mukunda and Esel Çekin
    In 2013, Pinar Abay was appointed as the CEO of ING Bank Turkey. At 34, she was the youngest bank CEO in Turkey's history. Her appointment raised eyebrows because of her youth and because her career at McKinsey had given her no day-to-day bank management experience.... View Details
    Keywords: Leadership; Change Management; Talent and Talent Management; Organizational Culture; Emerging Markets; Transformation; Banks and Banking; Growth and Development Strategy; Banking Industry; Turkey
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    Healy, Paul M., Gautam Mukunda, and Esel Çekin. "A Challenger's Strategy: Pinar Abay at ING Bank Turkey." Harvard Business School Multimedia/Video Case 116-701, September 2015.
    • January 2011 (Revised November 2015)
    • Case

    The National Geographic Society (A)

    By: David A. Garvin and Carin-Isabel Knoop
    In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details
    Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Publishing Industry
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    Garvin, David A., and Carin-Isabel Knoop. "The National Geographic Society (A)." Harvard Business School Case 311-002, January 2011. (Revised November 2015.)

      An Anatomy of Crypto-Enabled Cybercrimes

      The advent of cryptocurrencies and digital assets holds the promise of improving financial systems by offering cheap, quick, and secure transfer of value. However, it also opens up new payment channels for cybercrimes. Assembling a diverse set of public on- and... View Details
      • Web

      HBS - The year in Review

      2023 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review Notable progress was made during FY23 in advancing the School’s priorities. Accelerating research on how digital and data are transforming management... View Details
      • February 2022 (Revised March 2022)
      • Case

      National Electric Vehicles Sweden (NEVS): Materializing a Vision

      By: Shane Greenstein and Elena Corsi
      In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details
      Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe
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      Greenstein, Shane, and Elena Corsi. "National Electric Vehicles Sweden (NEVS): Materializing a Vision." Harvard Business School Case 622-076, February 2022. (Revised March 2022.)
      • Teaching

      Overview

      By: Ethan S. Bernstein
      Professor Bernstein currently teaches a second-year MBA course in Managing Human Capital (MHC). He is also the faculty chair for the Harvard Business School Online Developing Yourself as a Leader course and teaches in a variety of executive education... View Details
      • 17 Jan 2024
      • HBS Case

      Psychological Pricing Tactics to Fight the Inflation Blues

      pricing is to take advantage of the so-called “left digit bias” that subconsciously makes $1.99 appear closer to $1 to some consumers. Most retailers today apply charm pricing to some degree, so it’s not providing much of an advantage to... View Details
      Keywords: by Jay Fitzgerald; Consumer Products; Retail
      • 11 Dec 2023
      • Research & Ideas

      Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

      traditional media are now viewed as morally questionable, with a similar take on digital media, with its emphasis on rapidly producing click-bait-style content. Broader lessons for other industries? Reid and Ramarajan hope the study... View Details
      Keywords: by Scott Van Voorhis
      • Web

      Finance - Faculty & Research

      No. 26-003, July 2025. Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data By: AJ Chen, Omri Even-Tov, Jung Koo Kang and Regina Wittenberg-Moerman July 2025 | Article | Accounting Review To mitigate information... View Details
      • Web

      Technology & Innovation - Faculty & Research

      humans who are perceived as more versus less robotic. These results have theoretical implications for understanding social cognition about both humans and nonhumans and practical implications for the increasingly botsourced and outsourced economy. Article View Details
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