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Show Results For
-
All HBS Web
(8,612)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- Web
A Journey of Discovery, Teamwork, and Impact with FIELD Global Immersion - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- February 2024
- Case
Adventures Inc: 21st Century Brand Building
By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations....
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Keywords:
Digital Brand;
Influencer Marketing;
Growth And Scaling;
Capital Constraints;
Brand Portfolio Strategy;
CPG;
Start-up;
Celebrity Endorsement;
Digital Marketing;
Growth and Development Strategy;
Entrepreneurship;
Advertising;
Social Media;
Business Startups;
Joint Ventures;
Brands and Branding;
Brazil
Groysberg, Boris, and Sarah L. Abbott. "Adventures Inc: 21st Century Brand Building." Harvard Business School Case 424-065, February 2024.
- Working Paper
The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation
By: Tatyana Deryugina, Alexander MacKay and Julian Reif
Economic theory suggests that demand is more elastic in the long run relative to the short run, but evidence on the empirical relevance of this phenomenon is scarce. We study the dynamics of residential electricity demand by exploiting price variation arising from a...
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Deryugina, Tatyana, Alexander MacKay, and Julian Reif. "The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation." NBER Working Paper Series, No. 23483, October 2017.
- 18 May 2007
- Working Paper Summaries
An Empirical Approach to Understanding Privacy Valuation
Keywords:
by Luc Wathieu & Allan Friedman
- Web
Black New Venture Competition and Black Tech Master Series Recap - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
including partnerships with consumer groups and insurers. In addition, they would always have a role in encouraging doctors and institutions to share notes more readily. What...
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Keywords:
Sean Silverthorne
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
typical consumers think. That's fine if you only want to keep making incremental improvements to your products, says Jill Avery, senior lecturer at Harvard Business School and a former brand manager at...
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Keywords:
by Michael Blanding
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
dampen competition online and enable price discrimination in-store. Its effectiveness in these respects depends on the decision-making stage of consumers and the heterogeneity...
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- 05 Mar 2019
- Blog Post
Part 2: Military Transition and the JD/MBA - The Path to Your Goals
are engaged in a military-affiliated ILE/IDE advanced degree by correspondence) is not easy. It consumes time and energy that the typical student at either HLS or HBS can invest in social life, building...
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- Web
Speeding Up the Trade: Clippers and Steamships - A Chronicle of the China Trade
scuba divers. Layton, p. 52. Thomas Layton writes that “Warfare, and its consequent disruption of normal maritime commerce, ensured a strong demand for fast vessels to evade British View Details
- September–October 2013
- Article
The Role of Organizational Scope and Governance in Strengthening Private Monitoring
By: Lamar Pierce and Michael W. Toffel
Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are often accompanied by poor quality resulting from moral hazard, which can be particularly onerous when outsourcing the monitoring and...
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Keywords:
Crime and Corruption;
Decision Choices and Conditions;
Corporate Accountability;
Governance Compliance;
Policy;
Management Practices and Processes;
Demand and Consumers;
Market Design;
Market Entry and Exit;
Market Transactions;
Service Delivery;
Service Operations;
Business Processes;
Organizational Structure;
Performance Effectiveness;
Performance Expectations;
Practice;
Transportation;
Transportation Industry;
Service Industry;
United States;
New York (state, US)
Pierce, Lamar, and Michael W. Toffel. "The Role of Organizational Scope and Governance in Strengthening Private Monitoring." Organization Science 24, no. 5 (September–October 2013): 1558–1584. (Winner of the NBS Research Impact on Practice Award from the Academy of Management (AOM) and Network for Business Sustainability (NBS))
- 15 Jul 2014
- Blog Post
Discovering a new organization and state as an intern
last 5 years in Boston taking road trips all over New England, so I am excited to explore a new area and enjoy the lakes and mountains in the region. Maybe I’ll even drive the 45 minutes across the border to...
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Keywords:
Consumer Products / Retail
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
industries. Extreme Teaming provides new insights into the world of complex, cross-industry projects and the ways they must be managed. The authors analyze contemporary cases that expose the complex demands...
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Keywords:
by Sean Silverthorne
- 23 May 2011
- Op-Ed
Leading and Lagging Countries in Contributing to a Sustainable Society
Investors in these countries need to demand more integrated reporting by the companies they invest in. Companies need to actively engage with various stakeholders and identify View Details
Keywords:
by Robert G. Eccles & George Serafeim
- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
restaurants that received the label were white, compared to the racial makeup of reviewers of the same restaurants prior to the introduction of the feature. The authors also used voting and Census data to determine that increased View Details
- Web
Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2) - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness....
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Keywords:
Digital Marketing;
Customization and Personalization;
Information;
Trust;
Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- April 2013
- Article
In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard
By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,...
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Keywords:
Innovation;
Growth Strategy;
Consumer Marketing;
Marketing;
Brand Management;
Market Research;
New Product Development;
Marketing Management;
Technology Commercialization;
Technology;
Brands and Branding;
Marketing Strategy;
Product Marketing;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
North and Central America;
United States
Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
- 01 Jun 2015
- News
The Military and the MBA: Richard Kondo (MBA 1999)
officer, blending military and private industry best practices. And I’m using my business skills to establish a Navy Strategic Planning service model—a kind of startup exploit—within the active-duty...
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