Brands - Publications - Faculty & Research

19 Sep 2006
First Look

First Look: September 19, 2006

the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry... View Details

Keywords: Sean Silverthorne

10 Aug 2016
Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

coauthored an essay to help students think through the complicated decision about where to go to college. Previous research has produced mixed results when it comes to the ripple effect of scandals. The Woods imbroglio may have hurt Brand... View Details

Keywords: by Dina Gerdeman; Education

04 Dec 2013
Research & Ideas

The Fantastic Horizon: How to Invest in a New City

and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a brand new city the size of Washington, DC. I can see intermittent puffs... View Details

Keywords: by John Macomber; Construction; Real Estate

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

application the right to collect the recipient's Facebook "likes," which are then used to recommend a gift. Thus, if the intended recipient has indicated on Facebook that he likes the Beatles or Apple, Group Gifts then recommends Apple View Details

13 Feb 2006
Research & Ideas

Turning High Potential into Real Reward

light, not itchy, and captures no odor. Of his first $200,000 in seed financing, he spends a $100,000 creating a "brand blueprint," an architecture for what the brand needs to look like some day to exploit this advantage in... View Details

Keywords: Re: Joseph B. Lassiter; Consumer Products

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for consumers making repeat purchases.)... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

25 Oct 2016
First Look

October 25, 2016

insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry between 2007 and 2010. To overcome endogeneity... View Details

Keywords: Sean Silverthorne

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

the variety of sources of communications about the Prizes, the advent of new high-value awards, and the effects on the Nobel brand of recent troubling events in partner organizations. The “essence of the brand” is a focus. Includes View Details

Keywords: Dina Gerdeman

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

You want people to touch your product and actually get the brand experience. You could get to a point where stores like Best Buy become just showrooms and fulfillment is done by Amazon because they are much more efficient at it. I could... View Details

Keywords: by Sean Silverthorne; Retail

November 2019
Supplement

Kids & Company: Entering the U.S.

By: Boris Groysberg, Sarah Mehta and Matthew Preble

This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details

Citation

Purchase

20 Jul 2015
Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

began making hiking boots. The cluster later expanded into ski boots and sneakers, and drew investments from major brands like Nordica and Nike. Lead firms started offshoring production to cheaper economies like Romania and China,... View Details

Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion

May 2022
Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

Citation

Purchase

02 Sep 2016
Op-Ed

The Twitter Election

unlikely to suffice. Many voters are now looking not just for problem-solving skills but for specific policy solutions that hold up under scrutiny.Third, Trump is under-leveraging Twitter. Though he feeds his followers a continuing diet of controversial tweets that... View Details

Keywords: by John Quelch and Thales Teixeira

15 Jun 2010
First Look

First Look: June 15

case:http://cb.hbsp.harvard.edu/cb/product/710450-PDF-ENG Shanzhai! MediaTek and the 'White Box' Handset Market Willy Shih, Chen-Fu Chien, and Jyun-Cheng WangHarvard Business School Case 610-081 The term "white box" is often used to describe products without... View Details

Keywords: Martha Lagace

09 Jun 2015
First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details

Keywords: Sean Silverthorne

07 Apr 2015
First Look

First Look: April 7

brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about repositioning... View Details

Keywords: Sean Silverthorne

05 Apr 2011
First Look

First Look: April 5

ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School Case 511-051 Global View Details

Keywords: Sean Silverthorne

31 Aug 2010
First Look

First Look: August 31

and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve... View Details

Keywords: Sean Silverthorne

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

https://cb.hbsp.harvard.edu/cbmp/product/518046 Harvard Business School Case 518-061 Kellogg Company/eighteen94 capital With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded... View Details

Keywords: Sean Silverthorne

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

achieved much in this time: launching one of the first online retailers in the country, building a logistics network from scratch, acquiring customers at an astonishing pace, and signing up major brands to offer on Zalora.com.ph. But now... View Details

Keywords: by Sean Silverthorne

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First Look: September 19, 2006

Prospective Students Steer Clear of Schools Rocked by Scandal

The Fantastic Horizon: How to Invest in a New City

Excerpt: ‘A Social Strategy’

Turning High Potential into Real Reward

In the Virtual Dressing Room Returns Are A Real Problem

October 25, 2016

New Research and Ideas, November 13, 2018

Where Did My Shopping Mall Go?

Kids & Company: Entering the U.S.

Globalization Hasn’t Killed the Manufacturing Cluster

Maestro Pizza (B): The Competition Awakens

The Twitter Election

First Look: June 15

First Look: June 9, 2015

First Look: April 7

First Look: April 5

First Look: August 31

First Look at New Research, April 10, 2018

First Look at Research and Ideas, October 3, 2017

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