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  • All HBS Web  (6,803)
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  • 10 Nov 2022
  • Research & Ideas

Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back

series of experiments led by Harvard Business School Associate Professor Christine Exley show that people generally view women as more generous and equality-minded than men—but actually, men and women have similar behaviors and beliefs... View Details
Keywords: by Shalene Gupta

    Aiyesha Dey

    Aiyesha Dey has been part of the Accounting and Management unit at the Harvard Business School (HBS) since July 2017. She started her career as an accounting faulty at the Booth School of Business, University of Chicago, after which she joined the accounting group at... View Details
    • 2020
    • Book

    Teaching by Heart: One Professor's Journey to Inspire

    By: Thomas J. DeLong
    The best teachers are leaders, and the best leaders are teachers. Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes... View Details
    Keywords: Teaching; Leadership; Attitudes; Management; Business Education
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    DeLong, Thomas J. Teaching by Heart: One Professor's Journey to Inspire. Boston: Harvard Business Review Press, 2020.
    • June 2012
    • Article

    Pricing to Create Shared Value

    By: Marco Bertini and John T. Gourville
    Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
    Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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    Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
    • 2007
    • Working Paper

    Mental Accounting and Small Windfalls: Evidence from an Online Grocer

    By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
    We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details
    Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry
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    Milkman, Katherine L., John Beshears, Todd Rogers, and Max H. Bazerman. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer." Harvard Business School Working Paper, No. 08-024, September 2007. (Revised March 2008.)
    • 2010
    • Working Paper

    Agency Revisited

    By: Ramon Casadesus-Masanell and Daniel F. Spulber
    The article presents a comprehensive overview of the principal-agent model that emphasizes the role of trust in the agency relationship. The analysis demonstrates that the legal remedy for breach of duty can result in a full-information efficient outcome eliminating... View Details
    Keywords: Ethics; Contracts; Agency Theory; Mathematical Methods; Behavior; Trust
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    Casadesus-Masanell, Ramon, and Daniel F. Spulber. "Agency Revisited." Harvard Business School Working Paper, No. 10-082, March 2010.
    • December 2012
    • Article

    Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

    By: Jill Avery
    I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
    Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
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    Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
    • Spring 2016
    • Article

    Risk Neglect in Equity Markets

    By: Malcolm Baker
    The link between measures of risk and return within the equity market has been very weak over the past 47 years: in the United States, returns on high-risk stocks have cumulatively fallen short of the returns on low-risk stocks, during a period when the equity market... View Details
    Keywords: Asset Allocation; Equity Investment; Behavioral Finance; Private Equity
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    Baker, Malcolm. "Risk Neglect in Equity Markets." Journal of Portfolio Management 42, no. 3 (Spring 2016): 12–25.
    • 15 Aug 2013
    • Working Paper Summaries

    Competition and Social Identity in the Workplace: Evidence from a Chinese Textile Firm

    Keywords: by Takao Kato & Pian Shu
    • 14 Mar 2007
    • Op-Ed

    Government’s Misguided Probe of Private Equity

    are mandated to work. Moreover, the behavior in the Justice Department's crosshairs—deal sharing—is an important aspect of this competition that benefits us all. It is clear that the industry thrives on its extraordinary flexibility and... View Details
    Keywords: by Josh Lerner; Financial Services
    • 2025
    • Working Paper

    The Political Polarization of Corporate America

    By: Vyacheslav Fos, Elisabeth Kempf and Margarita Tsoutsoura
    U.S. executives are increasingly segregating by political party. We establish this new fact using political affiliations from voter registration records for top executives of S&P 1500 firms between 2008 and 2022. We identify key drivers of this trend, including... View Details
    Keywords: Political Polarization; Partisanship; Executives; Government and Politics; Business and Shareholder Relations; United States
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    Fos, Vyacheslav, Elisabeth Kempf, and Margarita Tsoutsoura. "The Political Polarization of Corporate America." Harvard Business School Working Paper, No. 23-003, July 2022. (Revised March 2025.)
    • December 15, 2015
    • Article

    Don't Turn Your Sales Team Loose Without a Strategy

    By: Frank V. Cespedes and Steve Thompson
    When formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close. However, few firms clarify... View Details
    Keywords: Strategy; Salesforce Management
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    Cespedes, Frank V., and Steve Thompson. "Don't Turn Your Sales Team Loose Without a Strategy." Harvard Business Review (website) (December 15, 2015).
    • 2014
    • Working Paper

    The Rise and Fall of Demand for Securitizations

    By: Sergey Chernenko, Samuel G. Hanson and Adi Sunderam
    Collateralized debt obligations (CDOs) and private-label mortgage-backed securities (MBS) backed by nonprime loans played a central role in the recent financial crisis. Little is known, however, about the underlying forces that drove investor demand for these... View Details
    Keywords: Debt Securities; Financial Markets; Financial Crisis
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    Chernenko, Sergey, Samuel G. Hanson, and Adi Sunderam. "The Rise and Fall of Demand for Securitizations." NBER Working Paper Series, No. 20777, December 2014.

      The Value of Trading Relationships in Turbulent Times

      Our recent work investigates dealers' trading behavior and pricing strategy in the corporate bond market to shed new light on the role of the network of existing relationships among dealers in shaping the transmission of risk and influencing market liquidity. We show... View Details
      • Research Summary

      Markets and Market Design

      The topic on which I currently spend the most of my research energy is the study of strategic interaction and reputation systems on eBay and similar markets from an applied, market design perspective. The rise of the Internet allowed a whole new generation of markets... View Details
      • Research Summary

      Crisis Management

      By: Dutch Leonard
      This project examines the special challenges of leadership in crisis situations and the associated challenges of leadership in preparing in advance for the possibility of crises to come. It includes both physical life safety crises (natural disasters, industrial... View Details
      • Research Summary

      Meaningful Work as a Process of Imagination, Narrative, Self-Efficacy and Enactment

      I am particularly concerned with the elicitation of images as they represent, in their association and amplification, the fullness of cognition in its affective, rational and behavioral dimensions. Careers may be conceptualized as a reciprocal interaction of... View Details
      • October 2024
      • Article

      How to Use Sales Assessments

      By: Frank V. Cespedes
      Judging a person’s fit for a sales job is complex, and research shows that managers greatly overrate their ability to predict someone’s performance on the basis of interviews. Hence, using assessments is a growing trend in sales hiring and training. This article... View Details
      Keywords: Forecasting and Prediction; Performance Evaluation; Sales
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      Cespedes, Frank V. "How to Use Sales Assessments." Top Sales Magazine (October 2024), 10–11.
      • July 24, 2013
      • Article

      Family Business: How to Spot a Patriarch Problem

      By: Josh Baron and Rob Lachenauer
      In this article, the authors discuss the concept of a "problem patriarch" in family businesses, using the example of Carl, a successful leader who undermined the talent he hired. Carl started a struggling $10 million automotive parts distributor and turned it into a $2... View Details
      Keywords: Leadership Style; Family Business; Transition
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      Baron, Josh, and Rob Lachenauer. "Family Business: How to Spot a Patriarch Problem." Harvard Business Review (website) (July 24, 2013).
      • June 24, 2020
      • Article

      Wolfgang Puck on Leading His Restaurants Through the Pandemic

      By: Boris Groysberg
      Chef Wolfgang Puck shares his experience leading his restaurants and other businesses through the pandemic crisis. He explains how his company has pivoted to find new sources of revenue and how he has become a vocal advocate for the restaurant industry. He also... View Details
      Keywords: Coronavirus Pandemic; Restaurants; Restaurant Industry; Reopening; Health Pandemics; Crisis Management; Organizational Change and Adaptation; Safety
      Citation
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      Groysberg, Boris. "Wolfgang Puck on Leading His Restaurants Through the Pandemic." Harvard Business Review (website) (June 24, 2020).
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