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Publications
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(119,329)
- Faculty Publications (2,673)
- April 2002 (Revised October 2002)
- Case
Andina Bottling Co.
By: V.G. Narayanan and Alberto Ballve
Andina Bottling develops an information system for monitoring the performance and operations of its various foreign and domestic subsidiaries. View Details
- April 2002
- Case
In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen
By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok
Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details
- April 2002 (Revised June 2003)
- Case
News Corporation
By: Bharat N. Anand and Kate Attea
In 2001, News Corp. is the smallest of the major media and entertainment conglomerates, but it has the broadest global presence. In an effort to establish a major distribution presence in the United States, News Corp. had looked to acquire DirecTV, the largest U.S.... View Details
- April 2002
- Teaching Note
Anagene, Inc. TN
By: Robert S. Kaplan
Teaching Note for (9-102-030). View Details
- April 2002 (Revised March 2006)
- Background Note
Economics of Retail Banking Note
By: Frances X. Frei and Dennis Campbell
Explains the financial operations of retail banking, highlighting profitability challenges facing the industry. For U.S. banks, it is quite common for more than half of the customer base to be unprofitable and to have relatively few customers make up the vast majority... View Details
Keywords: Customers; Economics; Cost; Banks and Banking; Profit; Revenue; Service Operations; Banking Industry; United States
- April 2002
- Article
Local Versus Global Mimetism: The Dynamics of Alliance Formation in the Automobile Industry
By: Carlos Garcia-Pont and Nitin Nohria
- 01 Apr 2002
- Conference Presentation
To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise
By: Andrew McAfee and Alan MacCormack
- March 2002 (Revised March 2004)
- Case
Metalcraft Supplier Scorecard
By: Susan L. Kulp, V.G. Narayanan and Ronald L. Verkleeren
An automotive components company uses a supplier scorecard to make sourcing decisions and review its supplier performance. View Details
- March 2002 (Revised May 2003)
- Case
Supply Chain Close-Up: The Video Vault
By: V.G. Narayanan and Lisa Brem
The owners of the Video Vault struggle to determine the optimal stocking levels of home videos in an industry fraught with new technology, new pricing paradigms, and stiff competitive pressure from large national chains. Teaching Purpose: To demonstrate the role of... View Details
- March 2002 (Revised October 2002)
- Case
The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century
By: Stephen A. Greyser and David Crockett
The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their... View Details
- February 2002 (Revised November 2002)
- Case
Activity-Based Management at W.S. Industries (B)
By: V.G. Narayanan and Jeremy Cott
Describes activity-based budgeting at W.S. Industries. Also describes target costing-led product redesign, and product, customer, and order profitability. View Details
- February 2002
- Case
Free Internet Initiative in LaGrange, Georgia
By: F. Warren McFarlan, Mark Keil and Garrett W. Meader
LaGrange, GA was the first city in the world to offer free Internet access to citizens. The city manager and mayor must assess the project and decide whether to continue. This case chronicles the city's efforts to build a telecommunications infrastructure and offer... View Details
- February 2002 (Revised May 2002)
- Background Note
That's a Wrap: The Dynamics of the Video Rental Industry
By: V.G. Narayanan and Lisa Brem
The history, current dynamics, and future trends of the $10 billion home video rental industry provides a platform to discuss revenue-sharing contracts between suppliers of home videocassettes and retailers. View Details
- February 2002
- Background Note
States vs. Microsoft, The
By: Michael A. Wheeler and Gillian Morris
Although the federal Justice Department managed to settle its massive antitrust litigation against Microsoft in 2001, the state suit against the company continued. State attorney generals, perhaps emboldened by their recent victory over the Big Five tobacco companies,... View Details
- February 2002 (Revised December 2003)
- Case
H-E-B Own Brands
By: V. Kasturi Rangan and Marie Bell
H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details
- 2001
- Working Paper
Airbus vs. Boeing in Superjumbos: Credibility and Preemption
By: Benjamin C. Esty and Pankaj Ghemawat
In December 2000, Airbus formally committed to spend $12 billion to develop and launch a 555-seat superjumbo plane known as the A380. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with... View Details
- January 2002 (Revised June 2002)
- Background Note
A Note on Building and Leading Your Senior Team
By: Linda A. Hill and Maria Farkas
As performance demands intensify in fast-moving global markets, more executives are coming to rely on senior teams for strategic and operational assistance. Team building with powerful senior executives presents special challenges, including competition for their boss'... View Details
- January 2002
- Case
Teledesic
By: Thomas R. Eisenmann, Daniel J. Green and Douglas R Rogers
Management of a satellite-delivered broadband data communications company sets strategy in an uncertain environment, using Michael Porter's scenario planning tools to assess likely outcomes and determine which actions to take. This case draws a distinction between... View Details
- December 2001 (Revised January 2002)
- Case
Nestle S.A.
By: Ray A. Goldberg and Hal Hogan
Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries. View Details
- December 2001 (Revised June 2002)
- Case
Shenzhen Stock Exchange
By: F. Warren McFarlan, Guoqing Chen, David Kiron and Iris T. Li
The second largest stock exchange in China, shows a surprising sophistication. This case describes the company's growth and underlying technology. View Details