Publications

June 1989 (Revised July 1993)
Case

CIGNA Worldwide

By: John A. Quelch

A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details

Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe

20 Apr 1989 - 22 Apr 1989
Lecture

The Rise of Japan in International Business: Implications for the American Business Environment

By: W. Carl Kester

Keywords: Business Ventures; Situation or Environment; Japan; United States

April 1989 (Revised January 1994)
Case

Novo Industri

By: Michael E. Porter and Michael J. Enright

Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details

Keywords: Change; Global Strategy; Industry Structures; Alliances; Competitive Strategy; Health Disorders; Pharmaceutical Industry

1989
Chapter

Analytic Themes of the U.S. Program on the Processes of International Negotiation

By: James K. Sebenius and Howard Raiffa

Keywords: Negotiation Process; International Relations; United States

Article

Forward Discount Bias: Is It an Exchange Risk Premium?

By: K. A. Froot and J. Frankel

Keywords: Currencies; Exchange Rates; International Macroeconomics; Monetary Policy; Currency Controls; Fixed Exchange Rates; Floating Exchange Rates; Currency Bands; Currency Zones; Currency Areas; Rational Expectations; Asset Pricing

January 1989 (Revised December 1991)
Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser

Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details

Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States

January 1989 (Revised July 1991)
Case

Bank for International Development, Software Case

By: W. Carl Kester and Timothy A. Luehrman

A hypothetical case in which an assistant treasurer of a supranational bank is asked to determine in which currencies it has been cheaper ex post to borrow. An integral part of the case is a Lotus 1-2-3 worksheet containing monthly data on yen and dollar interest... View Details

Keywords: Decisions; Interest Rates; International Finance; Relationships; Currency; Management Analysis, Tools, and Techniques; Analytics and Data Science; Inflation and Deflation

December 1988 (Revised December 1989)
Background Note

Country Analysis Framework

By: James E. Austin

Presents basic framework for country analysis as used in Business, Government, and the International Economy course. View Details

Keywords: Framework; Government and Politics; Globalization

December 1988
Case

Navistar International Corp.: Charting a New Course

By: Stephen A. Greyser and Norman Klein

November 1988 (Revised December 1992)
Teaching Note

Foreign Exchange Market Background Note and Problem Set, The (TN)

By: W. Carl Kester

Teaching Note for (9-287-033). View Details

Keywords: International Finance

October 1988 (Revised May 1998)
Teaching Note

Lotus Development Corp.: Entering International Markets, Note on Comparative Advantage, & Note on Sources of Comparative Advantage, TN

By: David B. Yoffie

Teaching Note for (9-387-034), (9-387-023), and (9-387-024). View Details

Keywords: Information Technology Industry; United States

September 1988
Case

Frontier Airlines, Inc. (A) (Condensed)

By: F. Warren McFarlan

Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain... View Details

Keywords: Adoption; Business Strategy; Competitive Strategy; Information Technology; Air Transportation; Air Transportation Industry

September 1988
Supplement

Reebok Commercials--1988, Video

By: John A. Quelch

Set of seven commercials to accompany Reebok International Ltd. View Details

Keywords: Marketing; Advertising; Apparel and Accessories Industry

September 1988 (Revised June 1993)
Case

Ring Medical

By: V. Kasturi Rangan

Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details

Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance

September 1988 (Revised July 2000)
Case

Alex Dean

By: Shoshana Zuboff, Dave DeLong and Kathleen Scharf

Traces the evolution of Alex Dean's internal and external careers, exploring his psychological and emotional development, as well as seemingly dramatic shifts in career direction from research scientist to venture capitalist. Designed to encourage students to reflect... View Details

Keywords: Personal Development and Career; Jobs and Positions; Emotions; Research and Development; Venture Capital

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

By: John A. Quelch

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry