digital marketing - Publications - Faculty & Research

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

negative-return activities requires good links with changing market realities. On average, companies spend 10 percent of revenues on selling activities—often much more in many B2B markets, he says. But if executives don’t understand the... View Details

Keywords: by Michael Blanding

25 Aug 2022
News

Vision: To Go-Go

operations, analyzing what is already available for delivery in target markets and mining its own data to see what works and what doesn’t. “The industry is hard. You need tons of money to get started. Almost all restaurants go broke after... View Details

Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America

April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details

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16 Dec 2020
News

A Creator in the Era of Disruption

talent. But there were positives to being a part of a very small ecosystem. Haryopratomo: One of the benefits of working in a market like Indonesia, back in 2008 and 2010 was that there were so many problems that were really foundational.... View Details

Web

The Art of "Posting" - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National Markets Advertising Products Trade Catalogs... View Details

24 Sep 2014
Op-Ed

Tackling Climate Change Will Cost Less Than We Think

No one knows how much it will cost to keep the risks of significant climate disruption to a reasonable level. One commonly cited estimate puts the cost at roughly 1 percent of world GDP a year, or about $840 billion. This is a large number, but it seems smaller when... View Details

Keywords: by Rebecca Henderson; Energy; Utilities

Web

Global - Global Activities 2020

Activities The following highlights illustrate the breadth of HBS’s global activities before and during the pandemic. Africa Research Center The Africa Research Center contributed to HBS’s Creating Emerging Markets collection, a unique... View Details

01 Jan 2007
News

Donna L. Dubinsky, MBA 1981

When Donna Dubinsky joined Palm Computing in 1992, the eight-person start-up was one of several companies developing a personal digital assistant. Under her leadership, Palm introduced the first successful PDA, creating a multi-billion... View Details

24 Feb 2014
Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

racial discrimination. In Digital Discrimination: The Case of Airbnb.com, Benjamin G. Edelman and Michael Luca investigate the possibility of racial discrimination against people who advertise properties on Airbnb, a popular online... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Advertising

01 Apr 2001
News

Student Conferences Tackle Business Issues

2001). “The state of the market has made for a more serious tone on campus, and that was reflected in this year’s conference. MBAs are never afraid to ask tough questions, and the Cyberposium provided a forum for students and industry... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

27 Apr 2021
Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

workplace. Across six studies, we found convergent evidence that emotional acknowledgment led to greater perceptions of costliness, and in turn, to higher evaluations of trust.” Working Papers Deregulation, Market Power, and Prices:... View Details

Web

IFC India 2025: Sustainability in Action: Inside Hindustan Unilever’s Public Sanitation and Plastic Recycling Facilities - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

of the application process, automating it and making it digital first. Soon, however, big banks woke up and realized they did not have to cede this market to the disruptors. JP Morgan, Bank of America, and... View Details

Keywords: by Martha Lagace; Banking; Financial Services

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices.... View Details

Keywords: Sean Silverthorne

25 Feb 2014
First Look

First Look: February 25

in the country's economy during the past two decades, have brought together a group of economists and political scientists to systematically examine the impact of a wide range of factors affecting the economy's collapse, from the cost of labor regulation and the... View Details

Keywords: Sean Silverthorne

Web

Creating Brand Value - Course Catalog

appropriate for: Marketing professionals charged with creating, nurturing, and managing brand value; Entrepreneurs looking to create their own brands in the consumer/retail space; Consumer/retail general managers and consultants engaged... View Details

13 Jun 2018
News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this brand never... View Details

27 Oct 2016
News

Paying It Forward

software works by interpreting patterns in the pixels of digital video images that signal attempts to override or skip checkout scanners. ScanItAll can also detect fraud at self-checkout counters, a growing problem in retail worldwide.... View Details

Keywords: Margie Kelley

September 2023 (Revised December 2023)
Case

TetraScience: Noise and Signal

By: Thomas R. Eisenmann and Tom Quinn

In 2019, TetraScience CEO “Spin” Wang needed advice. Five years earlier, he had cofounded a startup that saw early success with a hardware product designed to help laboratory scientists in the biotechnology and pharmaceutical spaces more easily collect data from... View Details

Keywords: Entrepreneurship; Business Growth and Maturation; Business Organization; Restructuring; Forecasting and Prediction; Digital Platforms; Analytics and Data Science; AI and Machine Learning; Organizational Structure; Network Effects; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry; United States; Boston