Publications

Find at Harvard

Read Now

March 2005 (Revised August 2019)
Case

Cisco Systems: Managing the Go-to-Market Evolution

By: V. Kasturi Rangan

With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new... View Details

Keywords: Change Management; Design; Business Cycles; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Market Entry and Exit; Business Strategy

2015
Working Paper

Competitiveness and Clusters: Implications for a New European Growth Strategy

By: Christian H.M. Ketels

This paper develops policy recommendations on the use of cluster-based economic policies and the adoption of a new concept of competitiveness in the context of the new growth path that WWWforEurope aims to outline.
A first section discusses and derives an... View Details

Keywords: Competitiveness; Clusters; Economic Policy; European Union; Competition; Industry Clusters; Policy; Economic Growth; European Union

Read Now

Web

Placement - Doctoral

Career Success and HBS Career and Professional Development . Students on the Job Market Every year, the HBS Doctoral Programs produces an impressive list of students who are preparing to enter the job... View Details

Profile

Tony He

look forward to engaging with issues in development and creating positive change. As emerging markets continue to grow, firms and governments are looking to understand how to operate more effectively in... View Details

Keywords: Nonprofit / Government

Program

Succeeding as a Strategic CFO

Summary As capital markets and organizational strategies have evolved, so has the role of the chief financial officer (CFO). Today's CFOs are not just gatekeepers of a company's financial information; they serve as key strategic partners... View Details

11 Aug 2014
Working Paper Summaries

Decision Making Under Information Asymmetry: Experimental Evidence on Belief Refinements

Keywords: by William Schmidt & Ryan W. Buell

January 2022
Case

Bee-ing Better at Bombas

By: Elizabeth A. Keenan, Youngme Moon and John Masko

David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)

William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

Keywords: education industry; wine

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

November 1991 (Revised April 1994)
Case

Nucleon, Inc.

By: Gary P. Pisano

Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1)... View Details

Keywords: Factories, Labs, and Plants; Entrepreneurship; Health Testing and Trials; Rights; Product Development; Production; Partners and Partnerships; Research and Development; Biotechnology Industry

February 2010 (Revised June 2011)
Case

Zotter Living by Chocolate

By: Mukti Khaire, Stefan Aichinger, Monika Maria Elisabeth Hoffmann and Maximilian Georg Manfred Schnoedl

This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and... View Details

Keywords: Market Entry and Exit; Entrepreneurship; Global Strategy; Innovation and Invention; Growth and Development Strategy; Manufacturing Industry; Food and Beverage Industry; Austria

March 2024
Case

ixigo

By: Ranjay Gulati and Rachna Tahilyani

Ixigo is India’s second-largest online travel aggregator (OTA) and the market leader among private train OTAs. It has overcome numerous near-death crises to emerge as a customer-centric, profitable firm. It aspires to become the leading OTA in the next billion Internet... View Details

Keywords: Initial Public Offering; Profit; Growth and Development; Product Positioning; Travel Industry; India

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

to connect groups with disparate skills—like engineering, sales, and market analysis—at key points in a project. Extensive analysis of job postings Zhang bases his conclusions on a unique linguistic analysis of more than 34 million online... View Details

Keywords: by Ben Rand

Oct 19 2023
Testimonial

Becoming the Catalyst for Digital Transformation

November 1997 (Revised December 2000)
Case

Corn Products International, Inc.

By: Ray A. Goldberg and Tom Clay

A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their... View Details

Keywords: Transformation; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Development; Service Delivery; Vertical Integration; Food and Beverage Industry

May 2018
Article

U.S. Treasury Premium

By: Wenxin Du, Joanne Im and Jesse Schreger

We quantify the difference in the convenience yield of U.S. Treasuries and government bonds of other developed countries by measuring the deviation from covered interest parity between government bond yields. We call this wedge the “U.S. Treasury Premium.” We document... View Details

Keywords: Bonds; Investment Return; Interest Rates; Financial Crisis

Read Now

2012
Case

UFIDA (F)

By: F. Warren McFarlan, Donghong Li and Guo Jia

As an extension of UFIDA (A-E), UFIDA (F) using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and the... View Details

Keywords: China; Strategy; China

2003
Casebook

Professional Services: Text and Cases

By: Thomas J. DeLong and Ashish Nanda

DeLong and Nanda's Professional Services: Text and Cases is the first casebook to be published on the management of professional service firms (law firms, architecture, financial services, consulting). It includes a comprehensive selection of case studies that... View Details

Keywords: Professional Service Firms; Management; Cases