Filter Results:
(2,943)
Show Results For
- All HBS Web
(2,943)
- People (4)
- News (659)
- Research (1,819)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,089)
Show Results For
- All HBS Web
(2,943)
- People (4)
- News (659)
- Research (1,819)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,089)
- Career Coach
Cheryl Rousseau
transitions of all kinds: On-Boarding; Inter-Company Movements; Succession/Planned Exits; Out-Boarding; Job Search; Boards Seats. Cheryl has an MBA in Finance and Strategy (Kellogg ’87) and gained first-hand executive knowledge in a... View Details
Rick Grinnell
Systems (acquired by IBM), TrackVia (acquired by Primus Capital) and VeloBit (acquired by Western Digital). Rick also has deep operating experience, having held senior marketing and engineering roles at Adero (acquired by Inktomi), ClearOne View Details
- Career Coach
Doug Lester
a career. Coaching sessions with Doug can range from broadly conceptual, touching on issues related to meaning in work and life, to highly focused and tactical, including formulating effective networking strategies and following through... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
- Web
Business and Climate Change Course | HBS Online
Understand the science, economic impact, and policy implications of climate change Identify and communicate the risks and opportunities posed by climate change across industries Leverage insights from real-world examples to inform future... View Details
- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
- 25 Jan 2018
- News
A Whole New Game
According to research compiled by the Federal Reserve, cities, not suburbs, are now the leading generators of US economic growth. From 2010 to 2016, urban populations grew faster than those in the suburbs, reversing a nearly 70-year-old trend. And sports teams are a... View Details
- Profile
Fola Folowosele
bar that I set for myself as well. How has HBS prepared you for your summer internship and long term career? I split my summer into two parts - I interned at PUMA for the first month before spending the rest of my summer as an internal View Details
- May 2008
- Teaching Note
Michael Fernandes at Nicholas Piramal (TN)
By: Michel Anteby and Nitin Nohria
Teaching Note for [408-001]. View Details
- March 2020 (Revised June 2023)
- Case
Scaling Nextdoor
By: Jeffrey F. Rayport, Thomas O. Jones and Jeff Huizinga
Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue. View Details
Keywords: Platforms; Information Technology; Entrepreneurship; Growth and Development Strategy; Social Media; Digital Platforms
Rayport, Jeffrey F., Thomas O. Jones, and Jeff Huizinga. "Scaling Nextdoor." Harvard Business School Case 820-097, March 2020. (Revised June 2023.)
- 23 Jul 2001
- Research & Ideas
How One Center of Innovation Lost its Spark
How do once-thriving centers of innovation slow down, falter, and in some cases all but grind to a halt? That's a question that fascinates HBS professor Donald N. Sull. In a new working paper describing his in-depth research, Sull focused on the travails of one former... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
a market in service, reputation, and reliability develops. Social exchanges. People build identities in virtual communities like Korea's Cyworld (90 percent of Koreans in their 20s are members). Firms may then sponsor or co-opt... View Details
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
this same path again? GM does not believe that these new changes will repeat the 1980s debacle. Rather, their executives see the Internet as the way of the future. The 1999 annual report states that the company believes "... that the potential of the Internet and... View Details
- Web
Nim Ravid | MBA
Nim Ravid Economics, Secondary in Computer Science Kirkland 2025 Cohort 6 Community is instrumental in transforming a visionary idea into a tangible reality. I am thrilled for the opportunity to join the Tech Fellows View Details
- Web
Tools & Resources | Institute for Business in Global Society
America Based on research with 70+ Latin American business leaders, this Harvard Business School report identifies three actionable strategies companies can implement to drive economic mobility and reduce inequality across the region.... View Details
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Patricia F. Russo (104th AMP) is executive vice president of New Jersey-based Lucent Technologies, a $30 billion communications powerhouse, where she oversees corporate strategy, business development, and corporate operations. A widely... View Details
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated... View Details
Keywords: by John Quelch
- 01 Apr 2001
- News
HBS Press Books in Brief
Inside Chinese Business: A Guide for Managers Worldwide reveals the social and cultural values that underpin Chinese business practices and influence day-to-day corporate decisions. Written by Ming-Jer Chen, an expert on business strategy... View Details
- 20 Feb 2007
- First Look
First Look: February 20, 2007
Co.: Breaking New Grounds Harvard Business School Case 807-004 Examines the strategies of a Boston-based start-up to market Rwandan coffee. Describes the history of the coffee industry, the era of cartelization and the International... View Details
Keywords: Martha Lagace
- 20 Dec 2022
- Blog Post
7 Resolutions for Recruiting in the New Year
from, or more candidates who add something unique to your team?With defined goals in mind, you can resolve to develop and execute on strategies to meet those goals directly rather than holding more broad events or sending emails that miss... View Details
Keywords: All Industries
- Profile
Tafadzwa Samushonga
Tafadzwa first witnessed the positive impact that a community can have on its members’ lives at home. Her mother, a single parent, leaned on the support of family and friends to juggle raising three children while working and furthering... View Details
Keywords: Consulting