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Show Results For
- All HBS Web
(2,934)
- People (4)
- News (660)
- Research (1,817)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,087)
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
and profits could be derived from scale. Customer management was relegated to selling and promoting the company's products. The customer relationship was seldom the issue. The New Economy has changed all of this. With the evolution of computer and View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 20 Apr 2022
- Blog Post
How HBS Prepared Me to Lead a Company on Day One
You Learn Long-Term Leadership Strategy I loved the HBS classroom experience, but I recall initially doubting the power of the case method style of learning. Surely you can just teach us accounting rules without debating! I was like... View Details
- 01 Dec 2012
- News
Taking Time to Make Time
takes a lot more than organizing your schedule to be productive. I wanted to discuss skills that have been critical in my own career. Communication is one—reading, writing, and speaking. Another is how you operate within your organization... View Details
Keywords: Time management
- March 2010 (Revised March 2014)
- Case
Roll Back Malaria and BCG: The Change Initiative
By: Nava Ashraf, Rachel Gordon and Catherine Ross
Roll Back Malaria, a global partnership dedicated to fighting malaria has not met its founders' expectations of effectively combatting malaria. In 2005, after several internal evaluations, RBM leadership has decided to engage the Boston Consulting Group to work on a... View Details
Keywords: Health Care and Treatment; Management Practices and Processes; Performance Evaluation; Communication Strategy; Communication Intention and Meaning; Non-Governmental Organizations; Change Management; Multinational Firms and Management; Negotiation; Health Industry
Ashraf, Nava, Rachel Gordon, and Catherine Ross. "Roll Back Malaria and BCG: The Change Initiative." Harvard Business School Case 910-023, March 2010. (Revised March 2014.) (Request a courtesy copy.)
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
the App Store and its ecosystem of services. Eight of the 10 most valuable companies in the world are currently pursuing platform strategies, Wu says. Ultimately, platform strategies lead to the greatest outcome in business, “which is... View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
is enough interest to go further? Which is the better strategy for young innovators? What are the pros and cons of each? Can the risks be measured and mitigated? “The pitch or spec dilemma touches any independent inventor looking to sell... View Details
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- 01 Dec 2011
- News
Making the Case for Leadership
company’s culture on three cornerstones: quality, performance, and valuing the individual employee. As for strategy and the bottom line, the commercial areas he focused on were the medical-services business and the fiber division—even... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your... View Details
Keywords: by Staff
- June 2009
- Case
Manchester Products: A Brand Transition Challenge
By: John A. Quelch and Heather Beckham
In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household... View Details
Keywords: Acquisitions; Consumer Marketing; Brand Equity; Branding; Brands and Branding; Marketing Communications; Marketing Strategy; Mergers and Acquisitions; Retail Industry; Consumer Products Industry; United States
Quelch, John A., and Heather Beckham. "Manchester Products: A Brand Transition Challenge." Harvard Business School Brief Case 094-043, June 2009.
- Web
Strategic Financial Analysis Online Course | HBS Online
you challenged and engaged. Lisa Arpey Executive Board Member at Ford's Theatre Leverage financial statements and frameworks to assess strategy execution and compare organizations’ performance. In an ever fast-changing world, it is... View Details
- 07 Dec 2015
- News
Making Higher Ed Accessible to Africans
his days overseeing strategy and business development. “I’m into this physically, emotionally, and spiritually,” he says. “What we're doing hasn’t been done before in this part of the world, and it has the power to transform the... View Details
- 09 Mar 2021
- News
Empowering School Leaders to Meet Today's Challenges
cross-disciplinary expertise of the Harvard Graduate School of Education (HGSE), Harvard Business School, and Harvard Business School Online. “With these courses, you’re examining ‘How can I shift the way people think?’” explains Mills. “I came away with research-based... View Details
Keywords: Jennifer Gillespie
- Student-Profile
Kala Viswanathan
Technology and Operations Management.” Kala feels inspired by the community of scholars she has joined at HBS—and, more broadly, at Harvard. “The people who work alongside you in a doctoral program really shape your experience,” she says.... View Details
- 01 Dec 2002
- News
HBS Alumni Association Board of Directors: President's Report
addition, it will examine marketing strategies for existing programs and services and evaluate their effectiveness relative to the alumni audience they are targeting. The committee will serve as a resource to the School as the capital... View Details
- 01 Oct 1999
- News
HBS Alumni Association Board of Directors: President's Report
ways in which technology can be used proactively to serve alumni. Possible projects include developing a strategy for "push" technology, designing a format for communicating regularly with graduates about... View Details
- 29 Aug 2018
- News
The Value of Valleys
company and raised $2.25 million for it, and then we shut it down. We certainly made a lot of mistakes in building out the company, but my number one piece of advice for the HBS community is that HBS offers incredible optionality and... View Details
- March 2022 (Revised November 2022)
- Case
When Should CEOs Speak Out Publicly? The 2021 Georgia Voting Law
By: William W. George, Hubert Joly and Amram Migdal
This case describes the March 2021 passage of a voting and elections law in the U.S. state of Georgia and reactions by corporations and corporate leaders to the law. Included are a brief history of voting rights in the United States and Georgia and an overview of the... View Details
Keywords: Voting Rights; CEO Activism; Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Spoken Communication; Decision Making; Judgments; Voting; Demographics; Nationality; Race; Geography; Geographic Location; Geopolitical Units; Country; Government and Politics; Government Administration; Government Legislation; Political Elections; History; Law; Laws and Statutes; Rights; Leadership; Leadership Style; Management; Management Skills; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Social Psychology; Status and Position; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; United States; Georgia (state, US)
- June 2016
- Teaching Note
$19B 4 txt app WhatsApp...omg!
By: David J. Collis
Teaching note for HBS No. 715-441 on Facebook's $22 billion acquisition of WhatsApp. View Details
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
Millennials are disruptive bunch. The first generation to grow up with the internet, consumers born after 1980 are used to relying on technology and engineering to do almost everything—including shopping (Amazon), listening to music (Spotify), View Details