Strategic Customer Behavior - Publications - Faculty & Research

11 Nov 2014
First Look

First Look: November 11

Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that increased contact between View Details

Keywords: Sean Silverthorne

18 Sep 2012
First Look

First Look: September 18

initial socialization focused on personal identity (emphasizing newcomers' authentic best selves) led to greater customer satisfaction and employee retention after six months, compared to (a) socialization that focused on organizational... View Details

Keywords: Sean Silverthorne

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital... View Details

Keywords: by Martha Lagace

06 Sep 2016
First Look

September 6, 2016

Dillon, and David S. Duncan Abstract—Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building View Details

Keywords: Carmen Nobel

Career Coach

Michele Biamonte

functions and can assist with both strategic and tactical aspects of the job search. Individuals exploring or trying to break into various tracks in finance often find their way to her schedule. She has particular expertise working with... View Details

Keywords: Education; Commercial Banking; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All)

Blog

Inside the Learning: How Faculty Prepare for Class

experience that engages everyone in the room in a powerful and memorable exploration of the topic, every time? Three Executive Education faculty members shared their secrets. WHAT KEY STEPS DO YOU TAKE JUST BEFORE THE START OF A NEW PROGRAM SESSION? John Beshears (JB)... View Details

01 Sep 2007
News

Getting Security Right

less likely to challenge our position as quickly as Russia or China. The book advocates an overhaul of American foreign policy based on a philosophy of “strategic independence.” What are the key features of strategic independence? We are... View Details

Keywords: National Security and International Affairs; Government; Publishing Industries (except Internet); Information

Web

Winning with Digital Platforms Online Course | HBS Online

Leaders Early- and Mid-Career Professionals Entrepreneurs Explore platforms’ associated opportunities and risks to inform your organization’s strategic planning and new business development. "The course’s content and teaching method... View Details

01 Mar 2017
News

Swimming with the Stream

just a jogging soundtrack. “How can I be the person people think of when they think about power and inspiration? How can I be the go-to destination for music and feminism?” she says. “The best companies are the ones that think, ‘How can I serve the View Details

Keywords: Dan Morrell

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

awareness of cybersecurity issues. Combined with the ability to block ads, the growing costs of acquiring customers online, the experience of “Zoombombing,” and controls on consumer data by EU regulators and others, it’s unclear how much... View Details

Keywords: by Frank V. Cespedes

01 Jun 2022
News

Turning Point: Sparking Change

Gillette, Pillsbury, and L’Oréal. In 2001, I launched The ComfortCake Company, selling pound cakes based on my original recipes to customers ranging from United Airlines to Walmart. But teaching was always at the back of my mind as a... View Details

01 Dec 2019
News

Shaping Leaders Who Understand Business and the Environment

ambitious efforts to institute new wood sustainability initiatives, and strategize about how Nike could use the World Cup to showcase its commitment to corporate responsibility. Toffel knows that today’s students can make a difference,... View Details

Keywords: April White

12 Aug 2010
News

You Can’t Take It with You

“How Will You Measure Your Life?” Well-known for his introduction of the “disruptive technology” concept, Christensen outlines how he counseled members of the MBA Class of 2010 to craft as thoughtful and strategic an approach to their... View Details

Keywords: Julia Hanna; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

07 Sep 2021
News

Skydeck Voices: For My Next Act

about how do you get a monopoly to behave in a manner that treats its customers with respect, that drives efficiency and innovation as it would if it was competing for its business and for its life. If you'd asked me would I want to do... View Details

February 1999 (Revised May 1999)
Case

Onsale, Inc.

By: Youngme E. Moon

Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details

Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry

Citation

Educators

Purchase

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

associate knowledge with editorials, professional and customer reviews, and ratings systems. Expanding fulfillment networks get products to customers in increasingly shorter time windows, defeating any... View Details

Keywords: Re: Rajiv Lal; Retail

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

Will Hurwitz. McDonald’s emerges from a slump With 40,000 mostly franchised restaurants across the world, McDonald’s serves some 63 million customers daily and employs more than 2 million workers. The brothers who founded the chain in... View Details

Keywords: by Avery Forman; Food & Beverage

21 Feb 2014
News

The First Five Years: Evelyne White (MBA 2010)

local customs were. My best travel experiences have always involved having a local person on the ground, so I set out to launch a platform where travelers could connect with local people. Sharing a meal is one of the best ways to break... View Details

Keywords: Glocal; Food Services and Drinking Places; Hospitality

01 Jun 2013
News

Collective Wisdom

and gain energy. A company like SAP has realized that relying on communities is a way to build support for features that customers will value, instead of blindly pushing out solutions and hoping for buy-in. It's a matter of firms... View Details

Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

16 Oct 2019
Research & Ideas

Read Our Most Popular Stories of the Quarter

most popular stories during the quarter. At the Top of the Trending List How Companies Benefit When Employees Work RemotelyWork from anywhere policies have advanced from a rare occurrence for companies to a strategic advantage. (31,082... View Details

Keywords: by Sean Silverthorne

Publications