Publications

February 1982 (Revised August 1987)
Case

Hoover: Multinational Product Planning

By: Robert D. Buzzell and Benson P. Shapiro

Keywords: Product Marketing; Global Strategy; Multinational Firms and Management

January 1982
Case

Unitrode Corp. (A): Industry and Company Background -- The Build Plan

By: Arthur Schleifer Jr.

January 1982 (Revised June 1983)
Case

Unitrode Corp. (D): Longer-Range Forecasting and Planning

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Planning

November 1981
Case

Assessing Managerial Talent at AT&T (A)

By: Michael Beer

Provides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates... View Details

Keywords: Managerial Roles; Performance Evaluation; Management Teams; Executive Education; Management Skills

June 1981 (Revised August 1985)
Case

Shopfair Supermarkets (A)

By: John A. Quelch

The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal... View Details

Keywords: Competition; Marketing Strategy; Retail Industry; Food and Beverage Industry

June 1981 (Revised February 1983)
Case

West Point: The Cheating Incident (A)

By: Leonard A. Schlesinger

Presents a review of published data on the 1976 cheating scandal at West Point. Written from the perspective of the Academy Superintendent, it raises issues of ethics, organizational change and action planning in the face of conflicting stakeholder interests. View Details

Keywords: Organizational Change and Adaptation; Higher Education; Ethics; Government Administration; Conflict and Resolution; Planning; Public Administration Industry; Education Industry

April 1981 (Revised March 1993)
Case

General Electric: Strategic Position--1981

By: Francis Aguilar and Richard G. Hamermesh

Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use... View Details

Keywords: Strategic Planning; Growth Management

December 1980 (Revised July 1991)
Case

Loctite Corp.: Industrial Products Group

By: John A. Quelch

A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details

Keywords: Product Marketing; Manufacturing Industry; Industrial Products Industry

July 1980
Background Note

Action Planning and Implementation: A Manager's Checklist

By: Leonard A. Schlesinger and James P. Ware

A checklist of suggested guidelines for managers embarking on action planning and implementation activities. Used as a supplement to assist in the preparation of case materials. View Details

Keywords: Management Skills; Business Processes