Marketing Plan - Publications - Faculty & Research

01 Feb 2000
News

Jerry Shafir: A Simmering Success Story

ready-to-heat soups, shipping an average of thirty thousand gallons each week. Shafir - himself a study in constant motion - plans to move his operation to a roomier location in nearby Chelsea early this year. Despite adding a $2.5... View Details

Keywords: Deborah Blagg

22 Jul 2021
News

Mentoring Fashion Startups in Singapore; Rising Star Accolades for Mid-Career Women

top right, and Soon Loo (MBA 1999) bottom right, talk with the team from TaFF during the HBS Club of Singapore's virtual War Room sessions in June. “The idea originated from our desire to not do what everyone else was already doing,” Pundrik says. “We didn’t want to do... View Details

Keywords: Margie Kelley

16 Sep 2014
First Look

First Look: September 16

seven large institutions. These direct investments perform better than public market indices, especially buyout investments and those made in the 1990s. Outperformance by the direct investments, however, relative to the corresponding... View Details

Keywords: Sean Silverthorne

08 Jun 2010
First Look

First Look: June 8

Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to its Korean customers, the company then began selling local-currency funds in... View Details

Keywords: Martha Lagace

19 Sep 2019
News

Predicting Human Behaviors

car. The human observer was not surprised by the child in the street. Subtle behavioral cues had told him the boy was planning to cross to his mother. What was surprising was that the self-driving car simulator recognized those cues, too.... View Details

Keywords: April White

19 Apr 2004
Research & Ideas

Ground-Floor Opportunities for Retail in India

store chain with twenty-four locations in fifteen cities. The traditional consumer model in the market is the family jeweler, he explained, with a relationship between parties carrying on for generations. The consumer in India is far more... View Details

Keywords: by Julia Hanna; Consumer Products; Retail

12 Jul 2011
First Look

First Look: July 12

implementation of firm strategy). Thus, agency theory predicts managers will, on average, use the discretion in SFAS 142 consistent with private incentives. We test these hypotheses in a sample of firms with market indications of goodwill... View Details

Keywords: Carmen Nobel

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

own high-speed trains. I could list a dozen market categories where you'll find four, five, or six well-funded, well-organized, and savvy companies all pursuing this nearly identical strategy." While many of those firms are... View Details

Keywords: by Peter Jacobs

23 Jun 2015
First Look

First Look: June 23, 2015

competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate from the incumbent following increased service... View Details

Keywords: Sean Silverthorne

16 Jul 2021
Op-Ed

For Entrepreneurs, the Benefits of Slowing Down

A few months ago, I wrote about the ridiculous increase in velocity that we are seeing in the venture capital market in my post, Velocity and Venture Capital: 11. Now that summer is upon us, I want to reflect on the subtle value of... View Details

Keywords: by Jeffrey Bussgang

Web

Propose an Independent Project | MBA

deliverable. The sponsoring organization and the student team should develop a work plan ahead of time that outlines the expectations for time spent on-site. Please keep in mind that students are not allowed to miss classes in order to... View Details

01 Jun 2009
News

Alumni Books

Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property by Mark Blaxill (MBA ’84) and Ralph Eckardt (Portfolio) With the right intellectual property (IP) and the right strategies, companies can command premium prices, increase View Details

Keywords: Publishing Industries (except Internet); Information

01 Jun 2017
News

Starting Lineup: Values Proposition

2014); Founded 2012 Eight out of ten patients discharged from the hospital need additional care. CarePort’s technology assists with planning and managing this post-acute care. The winner of the 2012 HBS New Venture Competition in the... View Details

27 Apr 2015
Blog Post

2+2: Building on Business Basics at HBS

training from HBS is invaluable when going to places to conduct business where what you are doing has never been done before.Where did you work before coming to HBS?I worked for Walmart Marketing, as an Assistant Marketing Manager, for... View Details

Web

Building and Sustaining a Successful Enterprise Q4 - Course Catalog

enterprise. We will employ these models throughout the course to understand the root causes of the challenges that the general managers in our cases are facing, and to develop action plans for resolving them. During case discussions, we... View Details

16 Apr 2001
Research & Ideas

Depression or Euphoria? Navigating the Market’s Mood Swings

The financial field may be permanently changed by the explosive ups and downs of the tech sector, but old standards of quality and planning will still make or break new businesses, HBS professor Howard H. Stevenson said. In his keynote... View Details

Keywords: by Carrie Levine

01 Apr 2000
News

A Place in the Sun

about where we are, who we are, and what happened yesterday. We discuss each guest's enjoyment levels: Did George and Mary have a good time yesterday? Did they have a life experience? What are George and Mary planning to do today?"... View Details

Keywords: Julia Hanna and Garry Emmons

01 Jun 2011
News

Downtime

side of the individual. Reading short stories helps me in writing cases. I also plan to read Freedom by Jonathan Franzen. What format do you use for reading? I’ll likely read Carver in hard copy and Franzen on my iPad. Hard copy has a... View Details

Keywords: fiction; Christianity

01 Dec 2022
News

Program Catalyzes New Streams of Research

planned to disclose DEI metrics to the public. And yet, a 2021 Deloitte report, The equity imperative: The need for business to take bold action now, states: “Despite agreeing that change is needed, many leaders have come to realize how... View Details

Keywords: Jennifer Gillespie

19 Oct 2023
Blog Post

New Venture Competition 2023: Business and Environment Ventures

We are NET12, an MIT|HBS startup focused on accelerating a carbonless future by helping corporations reach and sustain their net zero goals efficiently. NetaCarbon - Grace Lam (MBA 2024) - NetaCarbon is a service provider that partners with climate businesses in... View Details

Publications