Marketing Plan - Publications - Faculty & Research

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

Between Economic Planning and Market Competition: U.S. Law and Economics in the 1920s By: Phillips Sawyer, Laura Abstract—The impact of institutional economics in shaping the American regulatory tradition... View Details

Keywords: Sean Silverthorne

04 Nov 2008
First Look

First Look: November 4, 2008

Fashionable Opportunity Harvard Business School Case 209-012 Roberto Charvel is a young MBA graduate making his first personal real estate investment in his native Mexico City. Charvel is planning to purchase and renovate a nine-unit... View Details

Keywords: Martha Lagace

17 Apr 2012
First Look

First Look: April 17

IFRS Adoption and Financial Statement Comparability Authors:Francois Brochet, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines whether mandatory adoption of International Financial Reporting Standards (IFRS) leads to capital View Details

Keywords: Carmen Nobel

01 Sep 2021
Blog Post

Investing in Career Switchers - Cyril Straughn-Turner & Invesco US

actually have the property, how do we achieve what we outlined in our busines plan and make it successful?” he said. “Doing property tours and talking with portfolio managers and senior leaders, you get a good sense of what the real... View Details

Keywords: Real Estate

28 Jul 2015
Blog Post

Nairobi Love: Heading Home

test! I am working in Nairobi with Botho Ltd, an Africa focused market insight, strategic management and investment advisory firm to identify a more profitable and sustainable growth path for them. I am certain that after graduation I... View Details

29 Jun 2009
Sharpening Your Skills

Sharpening Your Skills: Leading Change

markets, business processes, and organizational structure—and to improve them to achieve growth. Success will depend on leaders who are able to stabilize the company as they identify and exploit opportunities, find new market niches,... View Details

Keywords: by Staff

01 Sep 2005
News

Perfection’s Price

Ultimately, the Kaplans settled on a 3,500-square-foot shop in the Palisades Center mall in West Nyack, New York, and opened the flagship store last October. “We thought the plus-size market had evolved so much that every single nuance... View Details

Keywords: Margie Kelley; Clothing and Clothing Accessories Stores; Retail Trade

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of emerging View Details

Keywords: Carmen Nobel

01 Oct 2001
News

New Economy Notables: Peter C. Wendell

$10 billion. In 2001, in its current "depressed" condition, the industry will attract $40 billion or more of fresh capital. Key elements in evaluating a business proposal Great people pursuing a big market with a View Details

Keywords: Young, Susan; Finance

01 Sep 2018
News

Your Keyboard Is Listening

simplify negotiations, and plan to market the product as a tool for monitoring diagnosed patients for changes brought on by disease progression or treatment regimens. The bigger regulatory hurdle—and the... View Details

Keywords: April White

01 Mar 2023
News

Clearing the Air

officer at CarbonCapture Inc. “The impact of the Inflation Reduction Act is enormous. I think it really hasn’t hit home yet,” says Jonas Lee (MBA 1993), chief commercial officer at CarbonCapture Inc., which is planning a carbon capture... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

05 Apr 2004
What Do You Think?

Should We Brace Ourselves for Another Era of M&A Value Destruction?

mergers and acquisitions fail to achieve their objectives, suggesting possible remedies to this "flawed process." Kathryn Yates, for example, cited three primary reasons for M&A failure: "1) Forgetting to plan for the... View Details

Keywords: by James Heskett

Profile

Raymond Hwang

the problem and a surgical plan to address it. Your job is to execute that plan with as little variation as possible. The ‘same way, every time’ is the mantra of the surgeon. Once the operation begins,... View Details

Keywords: Services; Entrepreneurship; Health Care

Profile

Minal Mehta

solid budget at Amazon to work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic View Details

Keywords: Entrepreneurship; Services

28 Feb 2005
Research & Ideas

Amazon, eBay and the Bidding Wars

lower. But sniping isn't a universal strategy for success, says Roth, who teaches in the School's Negotiation, Organizations & Markets unit. It's all in the rules of the game. On Amazon.com, for example, where end-of-auction deadlines... View Details

Keywords: by Sara Grant; Web Services; Technology

24 Oct 2006
First Look

First Look: October 24, 2006

Working PapersManaging Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning Authors:Rogelio Oliva and Noel Watson Abstract To date, little research has been done on managing the... View Details

Keywords: Sean Silverthorne

19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

continental perspective. My goal is not to be elusive but to avoid restricting the strategies to a particular geographic scale. Particularly with large countries, the logic of the strategies can apply to intranational as well as international regions. Oil companies,... View Details

Keywords: by Pankaj Ghemawat

01 Apr 1996
News

Stewards of the Seventh Generation

profitability. He notes that Xerox Corporation, for example, is currently implementing a plan to reclaim its equipment, refurbish it, and resell it - without having any waste leave the plant in the process. "They not only hope to achieve... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

01 Jun 1996
News

1996 Global Alumni Conference Probes "Information Revolution"

hallmark of sweeping, technology-driven change, HBS alumni, faculty, and invited guests representing nearly thirty countries considered today's newest frontier: the world of information technology. "Nobody on the organizing committee had any idea, when the View Details

Keywords: Daniel Penrice

Web

Print View - Course Catalog

students who are planning to work in companies that advise or support those sectors. It may further be interesting for students seeking to advance their knowledge of general management, strategy, and View Details

Publications