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Improving the Local & Regional Business Environment - Institute For Strategy And Competitiveness

Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Improving the Local & Re... Improving the Local & Regional Business Environment Working... View Details

20 Oct 2020
Blog Post

Exploring Technology and Public Impact Through the HBS/HKS Joint Degree Program

developing the company’s marketing and communications strategy around artificial intelligence (AI). I later spent several months on rotation with Google’s Public Policy team, where I helped to develop and... View Details

Milton S. Hershey

Hershey founded the first mass market chocolate company in 1900. His chocolate bar was so popular that the company did not advertise it until 25 years after his death. The company’s sales grew rapidly from $622,000 in 1901 to $55 million... View Details

Keywords: Food & Tobacco

01 Jun 2022
News

'Rooted' In Innovation

to make fufu, a thick paste used in various recipes—was originally produced for the African market and is now available at 50 supermarkets around the world. STUDENTS READY TO MAKE AN IMPACT READ MORE STORIES STUDENTS READY TO MAKE AN... View Details

Keywords: Deborah Blagg

January 23, 2023
Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details

Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment

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2021
Working Paper

Assessing the Strength of Network Effects in Social Network Platforms

By: Marco Iansiti

Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details

Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms

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01 Sep 2016
News

Code name: Miesiąc

alley crevice. He remained motionless in the rain as the officers scoured the neighborhood with flashlights and, as dawn broke, with dogs. The Free Speech Memorial in Warsaw was unveiled on the 25th anniversary of the end of communism in... View Details

Keywords: April White; photographed by Piotr Malecki

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Global Experience | MBA

Global Experience From your peers and case discussions, to the HBS alumni network, global research centers, and field-based course offerings, the HBS experience is inherently international. A Global Campus Community Each classroom is an... View Details

01 Jun 2007
News

New Program for Science-Based Businesses

innovation with market opportunities, and how financial markets value scientific knowledge. Participants will also discuss issues associated with finding, retaining, and motivating scientific talent and... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Fast Answer

Black Business Leaders and Entrepreneurship

States Census Bureau - Demographic characteristics, total population, social, and economic census data useful for determining market size. View Details

01 Dec 2010
News

The Father of Modern Advertising

“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t... View Details

Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services

01 Dec 2017
News

Yoga Inc.

original spiritual underpinnings were lost in translation, Americans who embraced yoga brought their own desires for self-discovery and community to the mat. Yoga was a decidedly counterculture activity; guru Swami Satchidananda, his... View Details

Keywords: Deborah Halber

Rick Grinnell

(acquired by Western Digital). He also has deep operating experience having held senior marketing and engineering roles at Adero (acquired by Inktomi), ClearOne Communications (acquired by Gentner... View Details

Keywords: Venture Capital

09 Oct 2012
First Look

First Look: October 9

PublicationsAuctions, Market Mechanisms, and Their Applications Authors:Peter Coles, Sanmay Das, Sébastien Lahaie, and Boleslaw Szymanski Publication:Second International ICST Conference, AMMA 2011 Abstract This book constitutes the... View Details

Keywords: Sean Silverthorne

01 Oct 1999
News

HBS Alumni Association Board of Directors: President's Report

ways in which technology can be used proactively to serve alumni. Possible projects include developing a strategy for "push" technology, designing a format for communicating regularly with graduates about faculty research and course... View Details

30 May 2000
Lessons from the Classroom

Entrepreneurship’s Wild Ride

of the other members. It also flourishes in communities where resources are mobile. Q: Does this help explain the phenomenal increase in entrepreneurial activity we have witnessed over the past few years? A: Changes in the financial and... View Details

Keywords: by William Mahoney

Career Coach

Hillary Mann

aspirations. Prior to HBS, Hillary worked in Integrated Marketing at MTV Networks and as a Production Assistant for a national TV talk show. Drawing upon her coach training from CPD and the Co-Active Training Institute, Hillary asks... View Details

Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising

01 Oct 1999
News

HBS Clubs Help Nonprofits Succeed

Community Partners program has seen more than one hundred volunteers tackle consulting projects ranging from strategic planning to marketing to technology management. Aside from offering alumni an... View Details

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Departments | Employment

comprised of several areas, including: Development (includes fund raisers, researchers and stewardship) Alumni Relations (includes Alumni Clubs, professional career and development advisors, reunions and events teams) Alumni Marketing &... View Details

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

policy. “You have to acknowledge that [Gleason] was trying to fix prices. This is antithetical to how most Americans think of the US market operating” “I thought, who is this plucky woman amongst men?” Sawyer recalls after seeing... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

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