Market Segmentation And Target Market Selection - Publications - Faculty & Research

22 Feb 2000
Research & Ideas

Social Capital Markets: Creating Value in the Nonprofit World

himself during his six years as president andCEO of Outward Bound, plunging him into the Social Capital Markets arena.When Outward Bound received an $8-million grant for a new educationalinitiative, Grossman was determined to grow View Details

Keywords: by Anne Kavanagh

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Launching Tech Ventures | HBS Online

or growth-stage startup in a product management, business development, sales, or marketing role. "As someone who’s worked in a large company for the past 20-plus years, it gave me the foundation and... View Details

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Entrepreneurial Support - Business & Environment

advisors are here to support to Harvard students and alumni. Test Start-up Ideas Harvard Climate Entrepreneurs Circle A selective incubation program for high-potential ventures working to address climate... View Details

07 Jul 2003
What Do You Think?

Can We Have Too Much Productivity Improvement?

faith that markets will once again bring labor back into equilibrium... the alternative of suppressing advances in efficiency is not within the realm of reason." Amy Savin commented, "I believe that increases in productivity are... View Details

Keywords: by James Heskett

16 Dec 2015
Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

that waking fresh and clearheaded makes us better able to see decisions in a clearer light. “It’s somewhat like moving information from short-term to long-term storage” That’s certainly what Uma R. Karmarkar, an assistant professor in the... View Details

Keywords: by Michael Blanding; Retail

09 Jul 2008
Research & Ideas

Starbucks’ Lessons for Premium Brands

experience to the American mass market. Wall Street bought into the vision of Starbucks as the "third place" after home and work. New store openings and new product launches fueled the stock price.... View Details

Keywords: by John Quelch; Retail

Profile

Melcolm Ruffin

through his high school education, he came across an article in ESPN Magazine about sports management that listed specialty undergraduate programs. Melcolm conducted his "own research and due diligence," View Details

Keywords: Entertainment/Media

01 Oct 1997
News

High Fives

have encouraged our clients to take substantial portions of their U.S. equity portfolios and buy international stocks.” Views on investing in emerging markets: “Those markets are enticing but can be... View Details

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Agents of Change: The Founding of the AASU - The Value of Business Education

Naylor Fitzhugh became a professor of accounting at Howard University, where he developed a marketing program, was known for incorporating field research in his teaching, and mentored many Howard students.... View Details

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

what shoppers do. This observational work is the bread and butter of Paco Underhill, a consultant whose market research firm, Envirosell (New York City), has been studying retail shopper behavior for 20... View Details

Keywords: by Richard Bierck; Retail

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Organizational Behavior Awards & Honors - Faculty & Research

Raffaelli : Selected as a finalist for the 2012 Best Symposium Award for “Fields of Gold: Mining the Origins, Definitions, and Assumptions Attending Institutional Fields” from the Organization View Details

19 Nov 2018
Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

Banning Big Box Stores Can Hurt Local Retailers Research shows how regulations designed to protect independent retailers from big box competition may backfire. Empathy: The Brand Equity of Retail Retailers can offer great product View Details

Keywords: by Sean Silverthorne; Retail

03 Mar 2014
Research & Ideas

Facebook’s Future

machine that enables marketers to serve targeted messages on the basis of our email address or mobile phone number. But in 2024, technology will make possible real-time View Details

Keywords: by Mikolaj Piskorski

Career Coach

Jing Lin Lee

With extensive mentoring experience, Jing Lin is adept at supporting students at different steps of their career journeys: be it exploring potential career options or developing targeted recruiting strategies. Drawing on her experience... View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

If knowing what customers need is marketing gold, pinpointing exactly when they need it may just be platinum. Services that become part of a customer’s routine may deliver advantages beyond repeat business for a company, Harvard Business... View Details

Keywords: by Rachel Layne; Transportation

21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

been reminded of it in various ways. First, of course, there are those organizations known to us that use the ideas for a range of purposes, all the way from guiding their marketing and service efforts to... View Details

Keywords: by Sean Silverthorne

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or... View Details

Keywords: by Dina Gerdeman; Retail; Service

April 1990
Supplement

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses

By: Stephen A. Greyser and Norman Klein

Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these... View Details

Keywords: Marketing Channels; Behavior; Public Opinion; Segmentation

Citation

Purchase

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

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US Business Immigration Overview - Alumni

Careers US Business Immigration Overview Careers US Business Immigration Overview Looking to work in the United States? We know that it can often be tricky to figure out the requirements needed to secure work authorization. Below we have provided information on work... View Details

Publications