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Show Results For
- All HBS Web
(3,466)
- People (12)
- News (863)
- Research (1,998)
- Events (3)
- Multimedia (9)
- Faculty Publications (948)
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
English-origin peoples. Pickles were also important in Jewish cuisine. 54 Henry Heinz, 1880. The young businessman hoped to develop a larger market for his products. In the early 1870s, he saw an important View Details
Keywords: by Nancy F. Koehn
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
interactivity, including Thought tracing. Firms infer states of mind from the content of a Web search and serve up relevant advertising; a market born of search terms develops. Ubiquitous connectivity. As people become increasingly... View Details
- June 2011
- Teaching Note
Red Lobster (TN)
By: Jason Riis
Teaching Note for 511-052. View Details
Keywords: Markets; Research; Opportunities; Customer Satisfaction; Sales; Segmentation; Food; Food and Beverage Industry
- March 2009
- Teaching Note
Dogus Group: Weighing Partners for Garanti Bank (TN)
By: Tarun Khanna and Krishna G. Palepu
Teaching Note for [709401]. View Details
- December 1998
- Case
John Hancock Sports Sponsorship: 1993-2000 and Beyond
By: Stephen A. Greyser and John Teopaco
Examines sports sponsorship at John Hancock through 1998 and prospectively beyond. From its early sponsorship of the legendary Boston Marathon, the company had expanded its activities substantially. It was one of the worldwide "Top Sponsor" companies of the Olympics, a... View Details
Greyser, Stephen A., and John Teopaco. "John Hancock Sports Sponsorship: 1993-2000 and Beyond." Harvard Business School Case 599-027, December 1998.
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the lion's share of admissions. In that respect, audience tastes in U.S. and international markets are actually fairly similar. Q: What opportunities do you see for entertainment View Details
- 10 Mar 2008
- Research & Ideas
Encouraging Entrepreneurs: Lessons for Government Policy
Danish labor market across time (the data tracks when a person enters a company and when he or she moves between periods of employment and self-employment), Nanda and Sørensen found that rates of entrepreneurship are higher in... View Details
Keywords: by Julia Hanna
- March 2007
- Teaching Note
Latvia: Economic Strategy after EU Accession (TN)
By: Michael E. Porter and Christian H.M. Ketels
Teaching note to 707515. View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says Harvard Business School View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- March 2007
- Case
Hallstead Jewelers
By: William J. Bruns Jr.
A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be... View Details
Keywords: Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry
Bruns, William J., Jr. "Hallstead Jewelers." Harvard Business School Case 107-060, March 2007.
- Profile
Pam Wildeman
business knowledge both quickly and deeply to avoid a narrow career path. Attending HBS enabled me to do both in a way no other opportunity would have. It not only allowed me to explore different paths, but gave me the foundational... View Details
Keywords: Entertainment / Media
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
because the buyer’s rival could take it to market faster.” Therefore, selling the idea at a later stage provides the seller with better protection. There are other reasons, which are not explicit in the model, for which a later-stage sale... View Details
- June 2012
- Article
Decoding Inside Information
By: Lauren Cohen, Christopher Malloy and Lukasz Pomorski
Using a simple empirical strategy, we decode the information in insider trading. Exploiting the fact that insiders trade for a variety of reasons, we show that there is predictable, identifiable "routine" insider trading that is not informative for the future of firms.... View Details
Keywords: Strategy; Financial Markets; Forecasting and Prediction; Law Enforcement; Opportunities; Geographic Location; Business Earnings
Cohen, Lauren, Christopher Malloy, and Lukasz Pomorski. "Decoding Inside Information." Journal of Finance 67, no. 3 (June 2012): 1009–1043. (Winner of Chicago Quantitative Alliance Academic Paper Competition. First Prize presented by Chicago Quantitative Alliance. Winner of Institute for Quantitative Investment Research (INQUIRE) Grant presented by Institute for Quantitative Investment Research.)
- 01 Jun 2014
- News
Net Gains
the league, which includes everything from marketing communications to information technology to pure international business. It's this last responsibility that has Tatum really animated. "When you look at the View Details
Keywords: Dan Morrell
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures create managerial challenges for... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
reasons include structural changes in the advertising industry such as the unbundling of agency services, and improved communication tools that make it easier and more cost efficient for firms to manage some aspect of their own advertising campaigns. Taken together,... View Details
History's Guiding Light
fascinated me; it inspired me to pursue my doctoral studies and delve into business scholarship. The HBS Business History Initiative provided me both the historical tools and the space to explore. I was thrilled to have the opportunity to... View Details
- 01 Jun 2008
- News
New Face at Facebook
advertising arm, which generates more than half its revenue and employs thousands of people. In addition to developing an advertising network for Facebook, she will be in charge of marketing and human resources. “Facebook represents one... View Details