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  • All HBS Web  (3,465)
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    • News  (864)
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← Page 91 of 3,465 Results →
  • June 2011
  • Teaching Note

Red Lobster (TN)

By: Jason Riis
Teaching Note for 511-052. View Details
Keywords: Markets; Research; Opportunities; Customer Satisfaction; Sales; Segmentation; Food; Food and Beverage Industry
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Riis, Jason. "Red Lobster (TN)." Harvard Business School Teaching Note 511-139, June 2011.
  • Profile

Pam Wildeman

business knowledge both quickly and deeply to avoid a narrow career path. Attending HBS enabled me to do both in a way no other opportunity would have. It not only allowed me to explore different paths, but gave me the foundational... View Details
Keywords: Entertainment / Media
  • 06 Mar 2006
  • Research & Ideas

Winners and Losers at the Olympics

There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports
  • 03 Nov 2003
  • Research & Ideas

Making Money Making Movies

the lion's share of admissions. In that respect, audience tastes in U.S. and international markets are actually fairly similar. Q: What opportunities do you see for entertainment View Details
Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video
  • 01 Jun 2014
  • News

Net Gains

the league, which includes everything from marketing communications to information technology to pure international business. It's this last responsibility that has Tatum really animated. "When you look at the View Details
Keywords: Dan Morrell
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says Harvard Business School View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 08 Dec 2003
  • Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

'86). She is global marketing director at Baxter Healthcare. She recalled that while living in the United Kingdom, her children started a lemonade stand but few potential customers even gave it a second glance. In the U.S., she said, you... View Details
Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology
  • 11 Feb 2019
  • Research & Ideas

The Business of Saving the Planet

"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details
Keywords: by Sean Silverthorne; Energy; Green Technology

    History's Guiding Light

    fascinated me; it inspired me to pursue my doctoral studies and delve into business scholarship. The HBS Business History Initiative provided me both the historical tools and the space to explore. I was thrilled to have the opportunity to... View Details
    • March 2009
    • Teaching Note

    Dogus Group: Weighing Partners for Garanti Bank (TN)

    By: Tarun Khanna and Krishna G. Palepu
    Teaching Note for [709401]. View Details
    Keywords: Opportunities; Partners and Partnerships; Bids and Bidding; Financial Institutions; Financial Services Industry; Construction Industry
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    Khanna, Tarun, and Krishna G. Palepu. "Dogus Group: Weighing Partners for Garanti Bank (TN)." Harvard Business School Teaching Note 709-490, March 2009.
    • 25 Jun 2019
    • Research & Ideas

    The Powerful Strategic Tool Companies Should Not Try to Control

    World Nutella Day, held on February 5, inspired more than 40,000 Instagram posts as fans of the chocolate-hazelnut spread shared recipe videos, memes, and selfies with jars. It was free marketing for Nutella maker Ferrero, which almost... View Details
    Keywords: by Danielle Kost
    • March 2007
    • Teaching Note

    Latvia: Economic Strategy after EU Accession (TN)

    By: Michael E. Porter and Christian H.M. Ketels
    Teaching note to 707515. View Details
    Keywords: Multinational Firms and Management; Emerging Markets; Market Entry and Exit; Perspective; Opportunities; Retail Industry; Latvia; Russia; China; Germany; India
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    Porter, Michael E., and Christian H.M. Ketels. "Latvia: Economic Strategy after EU Accession (TN)." Harvard Business School Teaching Note 707-524, March 2007.
    • 17 Apr 2017
    • Research Event

    The Most Pressing Issues for Platform Providers in the Sharing Economy

    participate in a market where there’s nothing to consume, and producers don’t want to participate in a market with no consumers. No surprise, then, that this publication’s most popular story last year... View Details
    Keywords: by Carmen Nobel; Service
    • 07 Oct 2019
    • Sharpening Your Skills

    How Companies Can Make Up with (Very) Unhappy Customers

    JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures create managerial challenges for... View Details
    Keywords: by Sean Silverthorne; Retail; Air Transportation
    • 07 Dec 1999
    • Research & Ideas

    Henry Heinz and Brand Creation in the Late Nineteenth Century

    English-origin peoples. Pickles were also important in Jewish cuisine. 54 Henry Heinz, 1880. The young businessman hoped to develop a larger market for his products. In the early 1870s, he saw an important View Details
    Keywords: by Nancy F. Koehn
    • March 2007
    • Case

    Hallstead Jewelers

    By: William J. Bruns Jr.
    A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be... View Details
    Keywords: Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry
    Citation
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    Bruns, William J., Jr. "Hallstead Jewelers." Harvard Business School Case 107-060, March 2007.
    • 18 Apr 2005
    • Research & Ideas

    Selling Luxury to Everyone

    houses—Morse noted that Estée Lauder has 400 chemists—selling products to customers who come in for services help it compete. Daniel Langer, executive director of marketing for hair products maker Bumble and Bumble, said that while many... View Details
    Keywords: by Julie Jette; Consumer Products
    • 14 Jul 2003
    • Research & Ideas

    Keeping Your Balance With Customers

    Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details
    Keywords: by Robert S. Kaplan & David P. Norton
    • 29 Oct 2018
    • Research & Ideas

    Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

    returns. Digital advertising provides marketers with renewed opportunity to measure advertising effectiveness. Economists draw on both existing theories of advertising and the tools of econometrics to test... View Details
    Keywords: by Roberta Holland; Technology; Education
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