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  • All HBS Web  (3,465)
    • People  (12)
    • News  (864)
    • Research  (1,997)
    • Events  (3)
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  • All HBS Web  (3,465)
    • People  (12)
    • News  (864)
    • Research  (1,997)
    • Events  (3)
    • Multimedia  (9)
  • Faculty Publications  (946)
← Page 91 of 3,465 Results →
  • March 2013
  • Case

Grupo ABC and Nizan Guanaes's Path from Brazil to the World

By: Rosabeth Moss Kanter, Gustavo Herrero and Ricardo Reisen De Pinho
Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating... View Details
Keywords: Management; Global Business; Advertising Agency; Opportunities; Globalized Firms and Management; Advertising; Global Strategy; Business Strategy; Digital Marketing; Advertising Industry; Brazil
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Kanter, Rosabeth Moss, Gustavo Herrero, and Ricardo Reisen De Pinho. "Grupo ABC and Nizan Guanaes's Path from Brazil to the World." Harvard Business School Case 313-095, March 2013.
  • December 1998
  • Case

NHL 1998: "The Coolest Game in Nagano"

By: Stephen A. Greyser and Kirk A. Goldman
Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details
Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion
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Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
  • June 2011
  • Teaching Note

Red Lobster (TN)

By: Jason Riis
Teaching Note for 511-052. View Details
Keywords: Markets; Research; Opportunities; Customer Satisfaction; Sales; Segmentation; Food; Food and Beverage Industry
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Riis, Jason. "Red Lobster (TN)." Harvard Business School Teaching Note 511-139, June 2011.
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

interactivity, including Thought tracing. Firms infer states of mind from the content of a Web search and serve up relevant advertising; a market born of search terms develops. Ubiquitous connectivity. As people become increasingly... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • Career Coach

Jan Pianca

MBA Admissions. Before joining HBS, Jan worked as a Marketing and Communication Manager for Austrian Airlines in Milan. As a career coach to alumni and students, Jan welcomes the opportunity to assist... View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
  • March 2007
  • Teaching Note

Latvia: Economic Strategy after EU Accession (TN)

By: Michael E. Porter and Christian H.M. Ketels
Teaching note to 707515. View Details
Keywords: Multinational Firms and Management; Emerging Markets; Market Entry and Exit; Perspective; Opportunities; Retail Industry; Latvia; Russia; China; Germany; India
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Porter, Michael E., and Christian H.M. Ketels. "Latvia: Economic Strategy after EU Accession (TN)." Harvard Business School Teaching Note 707-524, March 2007.
  • March 2009
  • Teaching Note

Dogus Group: Weighing Partners for Garanti Bank (TN)

By: Tarun Khanna and Krishna G. Palepu
Teaching Note for [709401]. View Details
Keywords: Opportunities; Partners and Partnerships; Bids and Bidding; Financial Institutions; Financial Services Industry; Construction Industry
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Khanna, Tarun, and Krishna G. Palepu. "Dogus Group: Weighing Partners for Garanti Bank (TN)." Harvard Business School Teaching Note 709-490, March 2009.
  • 01 Apr 2001
  • News

Tatsuyuki Saeki: Putting Stock in New Options at Nasdaq Japan

of the wildly successful American technology stock market. Launched last year as a joint venture between the U.S. Nasdaq, Japan’s Softbank Corporation, and thirteen leading Japanese and foreign brokerages, Nasdaq Japan aims to break the stranglehold of the dominant... View Details
Keywords: Alejandro Reyes; Securities, Commodities, and Other Financial Investments; Finance
  • 06 Mar 2006
  • Research & Ideas

Winners and Losers at the Olympics

There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • Profile

Pam Wildeman

business knowledge both quickly and deeply to avoid a narrow career path. Attending HBS enabled me to do both in a way no other opportunity would have. It not only allowed me to explore different paths, but gave me the foundational... View Details
Keywords: Entertainment / Media
  • 08 Dec 2003
  • Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

'86). She is global marketing director at Baxter Healthcare. She recalled that while living in the United Kingdom, her children started a lemonade stand but few potential customers even gave it a second glance. In the U.S., she said, you... View Details
Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
Keywords: Re: Multiple Faculty; Sports
  • March 2007
  • Case

Hallstead Jewelers

By: William J. Bruns Jr.
A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be... View Details
Keywords: Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry
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Bruns, William J., Jr. "Hallstead Jewelers." Harvard Business School Case 107-060, March 2007.
  • 01 Jun 2014
  • News

Net Gains

the league, which includes everything from marketing communications to information technology to pure international business. It's this last responsibility that has Tatum really animated. "When you look at the View Details
Keywords: Dan Morrell
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says Harvard Business School View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

World Nutella Day, held on February 5, inspired more than 40,000 Instagram posts as fans of the chocolate-hazelnut spread shared recipe videos, memes, and selfies with jars. It was free marketing for Nutella maker Ferrero, which almost... View Details
Keywords: by Danielle Kost
  • April 2011
  • Exercise

Strategic Foresight: An Exercise

The exercise asks students to perform a strategic analysis of the consulting industry in order to identify untapped strategic opportunities. View Details
Keywords: Growth and Development Strategy; Supply and Industry; Strategic Planning; Opportunities; Cognition and Thinking; Strategy; Consulting Industry
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Gavetti, Giovanni M. "Strategic Foresight: An Exercise." Harvard Business School Exercise 711-516, April 2011.
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

English-origin peoples. Pickles were also important in Jewish cuisine. 54 Henry Heinz, 1880. The young businessman hoped to develop a larger market for his products. In the early 1870s, he saw an important View Details
Keywords: by Nancy F. Koehn

    History's Guiding Light

    fascinated me; it inspired me to pursue my doctoral studies and delve into business scholarship. The HBS Business History Initiative provided me both the historical tools and the space to explore. I was thrilled to have the opportunity to... View Details
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