Market Design - Publications - Faculty & Research

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Buy Now, Pay Later: Credits

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details

01 Dec 2018
News

Ready, Set, Launch

learning-bydoing approach to build skills required to succeed as an early stage entrepreneur. Topics include problem and solution finding, business model design and validation, marketing and sales, and seed... View Details

June 2003 (Revised March 2006)
Case

Modi-Revlon

By: Rohit Deshpande and Seth Schulman

The head of the Indian subsidiary of cosmetics firm Revlon faces a crucial turnaround situation for the company. After a high-profile product launch, sales were very disappointing and Revlon was trying to decide whether it should pull out of India. The Indian majority... View Details

Keywords: Business Subsidiaries; Marketing Strategy; Product Launch; Product Design; Value Creation; India

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11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

connect with others." But Looser sees practical applications as well. At Harvard, she is conducting research to determine whether we're more likely to retain and remember information—data and objects—if the information is paired with a picture of a human face. Such... View Details

Keywords: by Carmen Nobel

11 May 2011
News

In a Good Place

Gehrke (MBA ’73) presides over this weekly happening or, as she describes it, this “mini-laboratory for budding entrepreneurs.” The businesses in question aren’t of a high-tech nature, however: GreenFlea is an indoor-outdoor market that... View Details

15 Oct 2014
Research & Ideas

Apple Pay’s Technology Adoption Problem

out many consumers with older iPhones or Android models. "Apple might be hamstrung by an incompatibility issue that the company intentionally introduced," Edelman says. Shih agrees that selling technology is tricky in a market... View Details

Keywords: by Dina Gerdeman; Technology; Retail

01 Sep 2024
News

Reduce, Reuse, Recycle

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market... View Details

Keywords: Jennifer Meyers

01 May 2013
News

Dhruv Agarwala, MBA 2002

real-estate marketing service headquartered in New Delhi. In appreciation of the part HBS has played in his life as well as his ties to India, Agarwala designated his 10th Reunion gift in 2012 to support the... View Details

20 Aug 2018
Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

tells them so. What if those “original prices” stores base their discounts on aren’t real? That’s the question Donald Ngwe asks in his new working paper, Fake Discounts Drive Real Revenues in Retail. An assistant professor in Harvard Business School’s View Details

Keywords: by Michael Blanding; Advertising; Retail

Profile

Zihan Lin

at ways we can lower the price point to increase market share. I'll be interfacing with surgeons to find out which features are unnecessary — what can we de-engineer to lower costs?" Ultimately, Zi is determined to launch his own... View Details

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

01 Dec 2017
News

Yoga Inc.

phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual around yoga offers View Details

Keywords: Deborah Halber

30 Jan 2012
News

Shopping Around

Calabrese: "Never mistake motion for action." Courtesy Julia Calabrese A commercial real-estate mogul who quotes Hemingway? That would be Julia Calabrese (OPM 22, 1995), CEO at London-based McArthurGlen Group UK Ltd., a leading owner, manager, and developer of View Details

Keywords: real estate; shopping; Clothing and Clothing Accessories Stores; Retail Trade

23 Oct 2012
First Look

First Look: October 23

customer vehicles at higher rates and are more likely to lose customers whom they fail, suggesting that competition intensifies pressure on facilities to provide illegal leniency. We also show that, at least in markets in which pricing is... View Details

Keywords: Sean Silverthorne

December 1999 (Revised November 2001)
Background Note

Note on Private Equity Securities, A

By: G. Felda Hardymon and Josh Lerner

Provides an overview of the primary securities used in private equity, their structures, and the economic motivation behind their designs. View Details

Keywords: Design; Private Equity; Debt Securities; Industry Structures; Motivation and Incentives

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01 Feb 2001
News

HBS Alumni Association Board of Directors: President's Report

areas: defining the School's audiences, identifying vehicles for communication, and addressing design and content. The committee's work is predicated on the fact that HBS needs to communicate its services and programs more effectively to... View Details

Keywords: conferences; committees; leadership; alumni; Colleges, Universities, and Professional Schools; Educational Services

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IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details

24 Sep 2018
Blog Post

Working to Keep Pirates At-Bay: My Summer in Cyber Security

ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely... View Details

Keywords: Entrepreneurship

01 Oct 1998
News

Playing to Win

No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the companies' ongoing multinational View Details

Keywords: Garry Emmons

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

course, referred to a type of analytic data that might suggest nontraditional indicators designed to provide a competitive edge in everything from investments to selection of talent. One such example is the use of puzzles to select... View Details

Keywords: by James Heskett

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