Market Design - Publications - Faculty & Research

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FIELD Global Immersion Resources: Taiwan

Where can I find country, industry and market information and news about Taipei to help me with FIELD Global Immersion? Industry and market research Passport Useful for: consumer-related industry... View Details

Milton Bradley

Bradley created a business that has become synonymous with fun, family games. Initially marketing British games in the US, Bradley went on to patent a variety of new games including Zoetrope or “Wheel of Life” and Historoscope, a... View Details

Keywords: Fabricated Goods

07 Sep 2021
News

Green House

five-bedroom, five-and-a-half-bath house matches its neighbors in the historic area; but in its construction, the building is an innovation—and a proof of concept that could ultimately spark a home-design revolution. A Passive House is View Details

30 Jan 2012
News

Shopping Around

Calabrese: "Never mistake motion for action." Courtesy Julia Calabrese A commercial real-estate mogul who quotes Hemingway? That would be Julia Calabrese (OPM 22, 1995), CEO at London-based McArthurGlen Group UK Ltd., a leading owner, manager, and developer of View Details

Keywords: real estate; shopping; Clothing and Clothing Accessories Stores; Retail Trade

07 Jan 2002
What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

bit wider for the implementation of systems designed to enable our behaviors as consumers to be tracked even more fully? What do you think? Original Article In the past several years, significant fears have been expressed concerning the... View Details

Keywords: by James Heskett

25 Oct 2011
First Look

First Look: October 25

are not compartmentalized; rather a loss in one currency may impact trading in another. We also show that while the impact of a loss on subsequent trading decisions does linger, the affect declines sharply after a losing position is closed. The Impact of Web 2.0 on... View Details

Keywords: Sean Silverthorne

01 Jun 2004
News

The Sky’s the Limit

marketing for the budding business. “It provides all the charting information on your computer, but it also connects to Internet databases and brings in all the latest weather and other flight condition information.” Hamilton discovered... View Details

Keywords: Seattle Avionics; Transportation; Air Transportation; Transportation

01 Mar 2013
News

Can't Knock the Hustle

POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS professor Anita Elberse. The... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Web

Scaling Technology Ventures - Course Catalog

HBS Course Catalog Scaling Technology Ventures Course Number 1788 Senior Lecturer Jeffrey Rayport Spring; Q3Q4; 3.0 credits 27 Sessions Exam or Project Career Focus Scaling Technology Ventures (STV) is designed for students who aspire to... View Details

24 Sep 2018
Blog Post

Working to Keep Pirates At-Bay: My Summer in Cyber Security

ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely... View Details

Keywords: Entrepreneurship

01 Oct 1998
News

Playing to Win

No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the companies' ongoing multinational View Details

Keywords: Garry Emmons

14 Apr 2021
Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

dollars in value, Kominers and his co-authors reported in Market Design to Accelerate COVID-19 Vaccine Supply in the March 12 issue of Science. “The value of being able to produce vaccines at scale the... View Details

Keywords: by Michael Blanding; Health

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

the United States of America. “The temporariness induces you to take more risks—to share more risqué or uninhibited content” The paper, titled Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions, was written by Reto Hofstetter, a... View Details

Keywords: by Rachel Layne

03 Jun 2008
First Look

First Look: June 3, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608081 Blogging at BzzAgent Harvard Business School Case 508-102 BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to... View Details

Keywords: Martha Lagace

14 Feb 2005
Research & Ideas

The World in Your Palm?

Tyneski, Research in Motion "There will always be a need for specialized devices," argued Frank Tyneski, director of design integration at Research In Motion, maker of the popular Blackberry wireless communications handheld.... View Details

Keywords: by Sean Silverthorne

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

not benefit the company, individuals will undertake the task, but it will not have any effect on corporate performance. In contrast, when the task benefits the company but does not help the individuals, they will simply refuse to undertake the job, resulting in no... View Details

Keywords: by Carmen Nobel

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

systems are designed to track profitability only at the market and segment levels. Consequently, many managers are often forced to make important customer decisions based on hunches and imprecise... View Details

Keywords: by Peter K. Jacobs

01 Mar 2011
News

Making Their Way

could well be a case study about an American manufacturer’s adaptation to the forces of globalization. Back in the 1990s, when the U.S. economy was in a high-tech, dot-com frenzy and China’s experiment with export-driven market economics... View Details

Keywords: Garry Emmons; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Fabricated Metal Product Manufacturing; Manufacturing; Rail Transportation; Transportation

14 Mar 2014
Blog Post

Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

fashion, keynote speakers headlining the conference included Mr. William McComb, former Chief Executive Officer of Fifth & Pacific Co. (now Kate Spade Company); Ms. Julie Bornstein, Chief Marketing Officer and Chief Digital Officer of... View Details

Keywords: Consumer Products / Retail

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IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment... View Details

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