Health Care Industry - Publications - Faculty & Research

March 1993
Supplement

Burroughs Wellcome and AZT (B)

Describes Burroughs Wellcome's response to protests over the pricing of its AIDS drug AZT in September 1989. Also presents short-term reactions by government officials, AIDS activists, and investors to Burroughs Wellcome's strategy. View Details

Keywords: Ethics; Health Pandemics; Multinational Firms and Management; Price; Crime and Corruption; Risk and Uncertainty; Business Strategy; Business and Community Relations; Business and Government Relations; Business and Shareholder Relations; Pharmaceutical Industry

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March 1993
Supplement

Burroughs Wellcome and AZT (C)

By: Willis M. Emmons III

Describes key developments relating to Burroughs Wellcome, AZT and other AIDS drugs, and the AIDS issue in general from late 1989 through 1992. Includes excerpts from Wellcome PLC's financial statements and updated statistics on AIDS in the United States. View Details

Keywords: Health Pandemics; Multinational Firms and Management; Financial Statements; Pharmaceutical Industry; United States

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February 1993 (Revised March 1995)
Case

Bernd Sterzel at the IVth Medizinische Klinik (A)

By: Linda A. Hill

After 10 years of running a small laboratory at Yale Medical School, Dr. R. Bernd Sterzel assumes leadership of a nephrology clinic in Nurnberg and Erlangen, Germany. In his ambitious efforts to transform the clinic into a leading academic research institution, he... View Details

Keywords: Change Management; Organizational Change and Adaptation; Problems and Challenges; Cross-Cultural and Cross-Border Issues; Health Industry; Germany; Connecticut

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February 1993 (Revised March 1995)
Supplement

Bernd Sterzel at the IVth Medizinische Klinik (B)

By: Linda A. Hill

Supplements the (A) case. View Details

Keywords: Health Industry

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February 1993 (Revised March 1995)
Supplement

Bernd Sterzel at the IVth Medizinische Klinik (C)

By: Linda A. Hill

Supplements the (A) case. View Details

Keywords: Health Industry

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February 1993 (Revised August 1995)
Case

Medicare Payment for Drugs and Medical Devices

By: Regina E. Herzlinger

Keywords: Health Care and Treatment; Business and Government Relations; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

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October 1992
Case

Quantum Orthopedics, Inc.

By: William A. Sahlman

Keywords: Health Industry

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October 1992 (Revised September 1993)
Case

Nopane Advertising Strategy

By: David E. Bell

Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details

Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States

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