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      • June 1991 (Revised April 1993)
      • Case

      Acer, Inc.

      By: Robert H. Hayes
      Acer is undergoing two major transitions at the time of this case: from a small, entrepreneurially-run company to a large professionally-run one; and from a largely domestic company to a multinational one. After a decade of phenomenal growth, it is now facing a major... View Details
      Keywords: Transition; Motivation and Incentives; Multinational Firms and Management; Business Growth and Maturation; Employees; Resignation and Termination; Cross-Cultural and Cross-Border Issues; Diversity; Computer Industry; Taiwan
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      Hayes, Robert H. "Acer, Inc." Harvard Business School Case 691-104, June 1991. (Revised April 1993.)
      • June 1991
      • Case

      Eli Lilly and Co.: European Pharmaceutical Operations

      By: Michael Y. Yoshino
      Keywords: Multinational Firms and Management; Pharmaceutical Industry; Europe
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      Yoshino, Michael Y. "Eli Lilly and Co.: European Pharmaceutical Operations." Harvard Business School Case 391-234, June 1991.
      • May 1991 (Revised March 2018)
      • Teaching Note

      Automation Consulting Services

      By: Robert Simons
      Teaching Note for 190-053 View Details
      Keywords: Strategy And Execution; Management Control Systems; Levers Of Control; Consulting Industry
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      Simons, Robert. "Automation Consulting Services." Harvard Business School Teaching Note 191-030, May 1991. (Revised March 2018.)
      • spring 1991
      • Article

      Designing Negotiations toward a New Regime: The Case of Global Warming

      By: James K. Sebenius
      Keywords: Negotiation; Design; Global Range; Environmental Sustainability
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      Sebenius, James K. "Designing Negotiations toward a New Regime: The Case of Global Warming." International Security 15, no. 4 (spring 1991): 110–148.
      • March 1991 (Revised December 1994)
      • Case

      Marks and Spencer Ltd. (B)

      By: Cynthia A. Montgomery
      Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details
      Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States
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      Montgomery, Cynthia A. "Marks and Spencer Ltd. (B)." Harvard Business School Case 391-090, March 1991. (Revised December 1994.)
      • March 1991 (Revised June 1993)
      • Case

      Chevron Corp.: Corporate Image Advertising

      By: John A. Quelch
      Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
      Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
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      Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
      • 1991
      • Book

      Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

      By: K. B. Clark and T. Fujimoto
      Keywords: Product Development; Performance; Globalization; Auto Industry
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      Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School Press, 1991.
      • 1991
      • Chapter

      Innovation Processes in Multinational Corporations

      By: S. Ghoshal and C. A. Bartlett
      Keywords: Multinational Firms and Management; Innovation and Invention; Business Processes
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      Ghoshal, S., and C. A. Bartlett. "Innovation Processes in Multinational Corporations." In A Diagnostic Approach to Organizational Behavior. 3rd ed. Edited by Judith R. Gordon. Needham, MA: Allyn & Bacon, 1991.
      • 1991
      • Book

      Multinational and International Banking

      By: G. Jones
      The essays in this volume explore the historical evolution of multinational and international banking. Contemporary studies, and most writers on the theory of multinational banking, focus on US data, yet historically European financial institutions were the leaders in... View Details
      Keywords: Banks and Banking; Multinational Firms and Management; Analytics and Data Science; Opportunities; Theory; Banking Industry; Europe; United States
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      Jones, G., ed. Multinational and International Banking. Aldershot, England: Edward Elgar Publishing, 1991.
      • 1991
      • Manual

      Teaching Manual for Manager in the International Economy

      By: L. T. Wells Jr.
      Keywords: Global Strategy
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      Wells, L. T., Jr. Teaching Manual for Manager in the International Economy. Englewood Cliffs, NJ: Prentice Hall, 1991. (Latest version is for the 6th edition.)
      • November 1990 (Revised September 1991)
      • Case

      The Transformation of IBM

      By: Andrall E. Pearson and David B. Yoffie
      John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details
      Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry
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      Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
      • 1990
      • Chapter

      From Cross-Border Corporate Transactions to Environmental Accords

      By: James K. Sebenius
      Keywords: Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Agreements and Arrangements; Environmental Sustainability
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      Sebenius, James K. "From Cross-Border Corporate Transactions to Environmental Accords." In Corporate Dialogue, 153–160. St. Gallen, Switzerland: Internationales Management-Gesprach, 1990.
      • October 1990 (Revised February 1991)
      • Case

      Sony Corp.: Globalization

      By: Michael Y. Yoshino
      Keywords: Globalization; Globalized Firms and Management; Electronics Industry; Entertainment and Recreation Industry
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      Yoshino, Michael Y. "Sony Corp.: Globalization." Harvard Business School Case 391-071, October 1990. (Revised February 1991.)
      • September 1990
      • Case

      Bain & Co., Inc.: Growing the Business

      By: Michael Y. Yoshino
      Raises management issues facing Bain & Co. in formulating its future global strategy and implementation of that strategy. View Details
      Keywords: Global Strategy; Management; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Strategy; Expansion; Consulting Industry; Consulting Industry
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      Yoshino, Michael Y. "Bain & Co., Inc.: Growing the Business." Harvard Business School Case 391-069, September 1990.
      • September 1990 (Revised November 1991)
      • Supplement

      Procter & Gamble Japan (C)

      By: Michael Y. Yoshino
      Updates the (A) case. The issues facing P&G were two-fold. 1) General manager, Japan--how to keep both the business and organization growing; 2) President, international--what role should the Japanese operation play in the P&G worldwide business? View Details
      Keywords: Business Offices; Business Growth and Maturation; Globalization; Growth and Development Strategy; Organizations; Beauty and Cosmetics Industry; Consumer Products Industry; Japan
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      Yoshino, Michael Y. "Procter & Gamble Japan (C)." Harvard Business School Supplement 391-005, September 1990. (Revised November 1991.)
      • September 1990 (Revised January 1992)
      • Case

      Eli Lilly and Co. (A): Globalization

      By: Michael Y. Yoshino
      Examines the changes taking place in Eli Lilly in response to the globalization of the pharmaceuticals industry. Identifies the steps taken by management, problems currently faced, and challenges for the future. Allows examination of the process of implementing a... View Details
      Keywords: Change; Globalization; Global Strategy; Business or Company Management; Problems and Challenges; Perspective; Pharmaceutical Industry
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      Yoshino, Michael Y. "Eli Lilly and Co. (A): Globalization." Harvard Business School Case 391-032, September 1990. (Revised January 1992.)
      • 1990
      • Book

      Banks as Multinationals

      By: G. Jones
      This comparative and international study looks at the origins and business strategies of multinational banks using empirical research from the United States, Japan, Europe and Australia. The authors survey the evolution of multinational banks over time, and suggest a... View Details
      Keywords: Banks and Banking; Framework; Multinational Firms and Management; Growth and Development; Surveys; Research; Business Strategy; Japan; Europe; United States; Australia
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      Jones, G., ed. Banks as Multinationals. London: Routledge, 1990.
      • 1990
      • Chapter

      Competitive Advantages in British Multinational Banking since 1890

      By: G. Jones
      Keywords: History; Multinational Firms and Management; Competitive Advantage; Banks and Banking; Banking Industry; United Kingdom
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      Jones, G. "Competitive Advantages in British Multinational Banking since 1890." In Banks as Multinationals, edited by G. Jones. London: Routledge, 1990.
      • August 1990 (Revised January 1992)
      • Case

      Eli Lilly and Co. (B): Europe

      By: Michael Y. Yoshino
      Examines the challenges facing the company in light of the changing economic, regulatory, and competitive environment in the European pharmaceutical industry. Examines the steps taken by the company adapting to this changing situation as part of a total globalization... View Details
      Keywords: Change Management; Economics; Global Strategy; Business or Company Management; Growth and Development Strategy; Adaptation; Competition; Pharmaceutical Industry; Europe
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      Yoshino, Michael Y. "Eli Lilly and Co. (B): Europe." Harvard Business School Case 391-033, August 1990. (Revised January 1992.)
      • 1990
      • Chapter

      New Challenges for Japanese Multinationals: Is Organizational Adaptation Their Achilles Heel?

      By: C. A. Bartlett and H. Yoshihara
      Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Problems and Challenges; Japan
      Citation
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      Bartlett, C. A., and H. Yoshihara. "New Challenges for Japanese Multinationals: Is Organizational Adaptation Their Achilles Heel?" In Global Organizational Theory Perspectives, edited by G. Eshghi and J. Sheth. Cincinnati: South-Western Publishing Company, 1990.
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