Publications

26 May 2003
Research & Ideas

What Your Competition is Telling You

"With no rival nipping at your heels, you aren't forced to focus on your higher-margin areas," or even, perhaps, to identify those areas. Nor are customers distinguished from View Details

Keywords: by David Stauffer

Article

The Conversational Circumplex: Identifying, Prioritizing, and Pursuing Informational and Relational Motives in Conversation

By: Michael Yeomans, Maurice E. Schweitzer and Alison Wood Brooks

The meaning of success in conversation depends on people’s goals. Often, individuals pursue multiple goals simultaneously, such as establishing shared understanding, making a favorable impression, and persuading a conversation partner. In this article, we introduce a... View Details

Keywords: Conversation; Goal Pursuit; Communication; Interpersonal Communication; Goals and Objectives; Framework

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Read Now

November 1993 (Revised September 1994)
Case

Food Distribution in Russia: The Harris Group and the LUX Store

By: David E. Bell, Walter J. Salmon and Dinny Starr

Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners... View Details

Keywords: Business Ventures; Marketing Strategy; Market Entry and Exit; Distribution; Partners and Partnerships; Expansion; Food and Beverage Industry; Retail Industry; Russia

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Research Summary

Overview

By: Lynn S. Paine

My work focuses on boards of directors and corporate governance. I am currently developing new cases and materials for our MBA and Executive offerings in this area and working on a project entitled The Future of Corporate Governance. In addition, I am currently... View Details

January 2014 (Revised March 2014)
Case

Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)

By: Juan Alcacer and Nancy Hua Dai

In April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service Division in Sanand, Gujarat, India. Randy Creel, Director of Parts Supply & Logistics, FAPA, worked with his colleagues in the US,... View Details

Keywords: Foreign Investment; International Business; Location Strategies; Global Strategy; Supply Chain

January 2013 (Revised April 2013)
Technical Note

Relational Contracts and the Roots of Sustained Competitive Advantage

By: Rebecca M. Henderson

This note focuses on organizational "competencies" or "capabilities" as a potential source of sustained competitive advantage. Research in this area hypothesizes that some firms outperform their competition because they can do things that their rivals cannot. View Details

Keywords: Competitive Advantage; Performance

05 Jun 2014
News

The Misunderstood Art of Leading an Innovative Culture

07 Jun 2014
Video

Ebru Dorman - Making A Difference

September 1993
Supplement

Manufacturing at ALZA: The Right Prescription? (C)

By: Dorothy A. Leonard

ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details

Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry

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20 Jun 2013
News

What Makes Rituals Special? Join Us For A Google+ Conversation

28 Jun 2016
News

Does Brexit Signal A Return To A More Tumultuous, Unstable Europe?

25 Mar 2016
Video

Julia Austin, Advisor & Investor, Austinfish

Christopher T. Stanton

Christopher Stanton is Marvin Bower Associate Professor of Business Administration in the Entrepreneurial Management Unit. Professor Stanton's research streams focus on personnel economics, organizational economics, labor markets, and entrepreneurship. His MBA... View Details

Research Summary

Overview

By: Jeremy Yang

Professor Yang's recent work focuses on understanding and solving important managerial problems in the creator economy. His projects are organized around the 4Cs: creator, content, community, and commerce. On creator, he studies creator inequality and bias. On content,... View Details

November 1997 (Revised December 1999)
Case

Cinemex

By: James L. Heskett

The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details

Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City

March 1998 (Revised December 2000)
Case

Siebel Systems (A)

By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest

The case describes the early evolution of Siebel Systems, a sales force automation software company, focusing on issues surrounding Siebel's use of systems integrators as implementation partners and the relationship between implementation and the selling function. View Details

Keywords: Marketing; Software; Entrepreneurship; Business Startups; Sales; Information Technology Industry

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details