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- February 1992 (Revised April 1995)
- Case
Pfizer: Global Protection of Intellectual Property
By: Lynn S. Paine and Michael Santoro
Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection... View Details
- January 1992 (Revised March 1993)
- Case
Maison Bouygues
By: John A. Quelch
The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details
- winter 1992
- Article
Roundtable on U.S. Risk Capital and Innovation (With a Look at Eastern Europe)
By: G. Baty, W. Bygrave, D. Chew, P. Finegan, K. A. Froot, T. Gray, J. Kensiger, G. W. Loveman, S. Magee and J. Martin
- December 1991
- Article
Bargaining and Market Behavior in Jerusalem, Ljubljana, Pittsburgh, and Tokyo: An Experimental Study
By: A. E. Roth, V. Prasnikar, M. Okuno-Fujiwara and S. Zamir
- 1991
- Book
Advantage Sweden
By: Michael E. Porter, Orjan Solvell and I. Zander
- 1991
- Book
Internationale Wettbewerbsvorteile: Ein Strategisches Konzept fur die Schweiz (International Competitive Advantage: A New Strategic Concept for Switzerland)
By: M. E. Porter, S. Borner, R. Weder and M. J. Enright
- October 1991 (Revised December 1992)
- Background Note
Note on Corporate Governance Systems: The United States, Japan, and Germany
By: W. Carl Kester and Robert W. Lightfoot
Describes and compares the corporate governance systems commonly found in the United States, Japan, and Germany. View Details
- September 1991 (Revised January 1992)
- Case
Citibank (A): European Strategy
- September 1991 (Revised January 1992)
- Case
Citibank (B): European Organizational Challenges
- September 1991 (Revised August 1996)
- Case
Procter & Gamble Co., The: Lenor Refill Package
By: John A. Quelch
The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details
- September 1991 (Revised September 2010)
- Case
Dore-Dore
By: Janice H. Hammond and Audris Wong
Dore-Dore, a French manufacturer of socks and children's knitwear, has just converted a portion of its knitwear operations to a flexible modular system to allow faster response and greater flexibility. The case provides an opportunity to assess the changes in knitwear... View Details
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details
- 1991
- Book
The Marketing Challenge of Europe 1992
By: John A. Quelch, Robert D. Buzzell and Eric Salama