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Show Results For
- All HBS Web
(3,382)
- People (5)
- News (660)
- Research (2,117)
- Events (13)
- Multimedia (10)
- Faculty Publications (1,244)
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- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage... View Details
Keywords: Sean Silverthorne
- 20 Jul 2010
- First Look
First Look: July 20
Publications Market Reaction to and Valuation of IFRS Reconciliation Adjustments: First Evidence from the UK Authors: Joanne Horton and George Serafeim Publication: Review of... View Details
Keywords: Martha Lagace
- 19 Jul 2016
- First Look
July 19, 2016
proposals on material versus immaterial issues affect firms’ subsequent ESG performance and market valuation. We find that 58% of the shareholder proposals in our sample are filed on immaterial issues. We... View Details
Keywords: Sean Silverthorne
- 03 Sep 2009
- What Do You Think?
Are Retention Bonuses Worth the Investment?
Summing Up What is the time and place for retention bonuses? Retention bonuses have their time and place but have to be used sparingly, according to many respondents to this month's column. Others were not... View Details
Keywords: by Jim Heskett
- 04 Nov 2008
- First Look
First Look: November 4, 2008
The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates.... View Details
Keywords: Martha Lagace
- 03 Jan 2007
- First Look
First Look: January 3, 2007
management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales... View Details
Keywords: Sean Silverthorne
- 01 Dec 2015
- First Look
December 1, 2015
vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the... View Details
Keywords: Sean Silverthorne
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also... View Details
- 12 Apr 2011
- First Look
First Look: April 12
more likely to use equity in the transaction, and buy companies in a related industry. The market tends to react more negatively to the announcement of the acquisition of a venture capital-backed company,... View Details
Keywords: Sean Silverthorne
- 03 Sep 2020
- Op-Ed
Why American Health Care Needs Its Own SEC
sales of publications by market participants, and fees. (Its 2019 budget of $63 million seems meager in relation to its influence.) As an independent agency with a singular... View Details
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
looks at how industry players and regulators collectively decided what butter, oranges, and other foods should look like—and how they redefined the meaning of “natural.” Clay Christensen's Milkshake View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance (Harvard Business Press). As a practical guide, The New Science of Retailing helps retailers mine their View Details
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
out of keeping with the spirit of America and harmful in the long run. "Outsiders keep our commercial markets vital by offering perspectives that differ from the prevailing view" After all, what is... View Details
- 15 Oct 2008
- First Look
First Look: October 15, 2008
rapidly replicate improved business processes throughout an organization, thereby not only increasing productivity but also market share and market value. We then empirically... View Details
Keywords: Martha Lagace
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
each knew, not just intuitively, but strategically—and after a time, financially and organizationally—that they had to create a sustainable market for their offerings. If Wedgwood could parachute forward... View Details
Keywords: by Martha Lagace
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
updating the 10 disruptive forces identified in the first edition, showing how managers can address these challenges, and describing how public confidence in the market system could be rebuilt. The revised... View Details
Keywords: by Martha Lagace
- 22 May 2007
- First Look
First Look: May 22, 2007
resulting currency position tends to rise in value when equity markets fall. This strategy works well for investment horizons of one month to one year. In the past 15 years the risk-minimizing demand for the dollar appears to have... View Details
Keywords: Martha Lagace
- 13 Jul 2010
- First Look
First Look: July 13
foreign market share therefore increased five-fold between 1997 and 2007. We construct and analyze a panel of Mexican bank financial data covering this period View Details
Keywords: Martha Lagace
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
war of words would turn off consumers of both brands. And sales growth, not just market share, is what puts money in shareholders' pockets. As the View Details
Keywords: by John Quelch
- 13 Dec 2010
- Research & Ideas
Managing the Support Staff Identity Crisis
Last year, Harvard Business School professor Ranjay Gulati met with the marketing department of a large American corporation and posed a seemingly simple question: What do View Details
Keywords: by Carmen Nobel