Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (3,258) Arrow Down
Filter Results: (3,258) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,258)
    • People  (5)
    • News  (660)
    • Research  (2,132)
    • Events  (13)
    • Multimedia  (10)
  • Faculty Publications  (1,244)

Show Results For

  • All HBS Web  (3,258)
    • People  (5)
    • News  (660)
    • Research  (2,132)
    • Events  (13)
    • Multimedia  (10)
  • Faculty Publications  (1,244)
← Page 91 of 3,258 Results →
  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

The Balanced Scorecard introduced customer metrics into performance management systems. Scorecards feature all manner of wonderful objectives relating to the customer value proposition and customer outcome metrics—for example, View Details
Keywords: by Robert S. Kaplan
  • Web

Topics - HBS Working Knowledge

Stakeholder Relations (4) Business or Company Management (19) COVID-19 (127) Capital Markets (13) Capital Structure (1) Capital (65) Cash Flow (1) Cash (2) Central Banking (2) Change Management (67) Change (116) Civil Society or Community... View Details
  • 13 Apr 2016
  • Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

with them. The press wants to write about them. Cognitive referents have buzz. McDonald delves into how companies can come to epitomize a market in the working paper Becoming a Cognitive Referent: Market... View Details
Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

market looked behind "the thin film of gold." Our results point to a dichotomy: whereas country-risk premia fell after gold adoption in developed countries, there were no credibility gains in the volatile economic View Details
Keywords: Martha Lagace
  • 23 Nov 2021
  • Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

Streaming accounts for about 85 percent of today’s music consumption, but sales of vinyl records have grown steadily over the past decade, owing to their rediscovery by members of Gen Z who view them as a timeless medium that offers... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Music
  • 30 Oct 2019
  • Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

stages of grief, they’re ready to reflect on what went wrong, how they contributed to the outcome, and whether they want to pursue another entrepreneurial venture. “When things go wrong, it’s human nature to... View Details
Keywords: by Danielle Kost
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

developed marketing strategies to appeal to consumers’ senses from the nineteenth century to today.” Cellophane gets an entire chapter in Hisano’s book. As she explains in the paper, cellophane packaging let food vendors manipulate the... View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising
  • 25 Jan 2021
  • Book

In a Nutshell, Why American Capitalism Succeeded

How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details
Keywords: by Sean Silverthorne; Manufacturing
  • Web

Policies, Rules & Guidelines | About

student statements made in class. Commercial Videotaping & Photography Commercial videotaping and still photography on the Harvard Business School campus and within its buildings by outside agencies is not... View Details
  • Fast Answer

Music industry statistics

Federation of the Phonographic Industry. Overview of world retail sales of recorded music (audio and video). Provides sector analysis of music video market including key... View Details
  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Citation
Related
Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
  • 04 May 2021
  • Book

Best Buy: How Human Connection Saved a Failing Retailer

In 2019, a three-year-old boy walked with his mother into a Florida Best Buy store, clutching a toy dinosaur that Santa had given him for Christmas. Only, the dinosaur’s head had broken, and now tears were streaming down the boy’s face as... View Details
Keywords: by Michael Blanding; Retail
  • Web

HBS - The year in Review

on-line research, and representing the School. Brand Identity Refreshed The new year brought a refresh to Harvard Business School’s iconic brand, the first in over a decade. In December, after nearly a year of research, design, View Details
  • Web

Faculty & Research - Health Care

health care Research Collections Advancing Global, Public, and Societal Health Building Entrepreneurial Organizations Fostering Innovation in Life Sciences Increasing Value in Care Delivery Understanding... View Details
  • 01 Dec 2023
  • News

In My Humble Opinion: Plugged In

In a career spent investing in innovative startups at Intel, leading National Grid’s innovation and investment operations, and founding a nonpro t dedicated to advancing women and minorities to positions of top corporate leadership, Lisa Lambert (MBA 1997) always has... View Details
Keywords: Deborah Blagg
  • Web

Faculty & Research | Social Enterprise | Harvard Business School

leadership, strategy, and governance of mission-driven organizations across the spectrum, from entrepreneurial ventures to more established firms. Business for Social Impact Since its inception, the Social... View Details
  • 06 May 2008
  • First Look

First Look: May 6, 2008

its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes... View Details
Keywords: Martha Lagace
  • 21 Jan 2014
  • First Look

First Look: January 21

Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, View Details
Keywords: Sean Silverthorne
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of brand stories should companies tell?... View Details
Keywords: by Sean Silverthorne
  • Web

Curriculum - Business & Environment

diversity, board leadership, executive compensation, environmental and social factors in governance, hostile takeovers, and the market for corporate control. For the full... View Details
  • ←
  • 91
  • 92
  • …
  • 162
  • 163
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.