Publications

01 Sep 2006
News

Notebook

if you walk into Best Buy and purchase a cell phone, we run your credit score and activate the account so you can walk out with a phone that’s ready to use. We tie together the retailers that sell digital services with the providers of... View Details

Keywords: Margie Kelley; Business Schools & Computer & Management Training; Educational Services; Telecommunications; Information

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details

Keywords: April White

01 Mar 2017
News

Swimming with the Stream

some point.” Release day Old Model: Use videos to build buzz New model: Use videos to make sales When she was working as a digital analyst at Interscope Records before HBS, Gandhi identified a common pattern: Labels would first release a... View Details

Keywords: Dan Morrell

01 Mar 2014
News

Innovation: Crowdfunding College Costs

noted, Cordero started GradSave, an online college savings registry that makes it possible for family and friends to contribute directly to a child's 529 plan or savings account. Parents can send digital reminders of the account's... View Details

Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance

Web

From the Chief Financial Officer | Annual Report 2024

research highlighted the year’s achievements. Fiscal 2024 marked the third year of the School’s digital transformation (DTx), which was launched by Dean Datar as a strategic priority to accelerate opportunities to use data and artificial... View Details

March 2020 (Revised June 2023)
Case

Scaling Nextdoor

By: Jeffrey F. Rayport, Thomas O. Jones and Jeff Huizinga

Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue. View Details

Keywords: Platforms; Information Technology; Entrepreneurship; Growth and Development Strategy; Social Media; Digital Platforms

January 2018
Case

Viacom: Democratization of Data Science

By: Shane Greenstein and Christine Snively

In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to access television audience insights through three data science apps. In the past, employees would... View Details

Keywords: Data Science; Big Data; Digital Platforms; Analytics and Data Science; Expansion; Strategic Planning

01 Dec 2016
News

Starting Lineup: Upturning Travel

travel activities booking site, “dedicated to making travel planning enjoyable.” Earlier this year, Peek raised an additional $10 million and announced an instant-booking partnership with Yelp. Getaway CEO Jon Staff (MBA 2016) Founded in 2015 Tiny vacation houses for... View Details

Keywords: April White

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

2023
Working Paper

Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition

By: Timo O. Vuori and Michael L. Tushman

Based on an inductive case study, we develop an emotional-temporal process model of an incumbent’s strategic decision making at a platform transition. We describe the senior team’s emotional response to this transition and the impact of these emotions on their... View Details

Keywords: Emotions; Decision Choices and Conditions; Transition; Digital Platforms

Read Now

applications during his 24-year tenure. Rick has led investments and/or serves on the Board of Directors of Allure Security, Black Kite, Flux, Lambent, Nametag, Realm.Security, Trustle, Digital Guardian (acquired by HelpSystems),... View Details

January 2021
Case

Anodot: Autonomous Business Monitoring

By: Antonio Moreno and Danielle Golan

Autonomous business monitoring platform Anodot leveraged machine learning to provide real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product... View Details

Keywords: Digital Platforms; Internet and the Web; Knowledge Sharing; Information Management; Sales; Value Creation; Product Positioning; Israel