Show Results For
- All HBS Web
(6,381)
- Faculty Publications (1,854)
Show Results For
- All HBS Web
(6,381)
- Faculty Publications (1,854)
Cost →
- March 1974 (Revised June 1996)
- Case
First National City Bank Operating Group (A)
- January/February 1974
- Article
Assessing Computer Costs and Benefits
- October 1973
- Article
Variable and Self-Service Costs in Reciprocal Allocation Models
- Research Summary
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Consumerism and the Distributed Delivery of Health Care
- Research Summary
Corporate Governance and International Competitiveness
- Research Summary
Cost Management and Management Control Systems in Hospitals
Hospitals tend not to have very good cost accounting and control systems. More broadly, there is enormous opportunity for managing costs and aligning incentives in the health care industry. I am studying how cost accounting methods can be used to... View Details
- Research Summary
Cost Management Systems
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Debt Maturity: Is Long-Term Debt Optimal? (with Fabio Kanczuk)
- Research Summary
Distributed Innovation in Open Systems—The Role of Modularity
- Forthcoming
- Article
Do Public Financial Statements Influence Private Equity and Venture Capital Financing?
- Research Summary
Evolution of firm structure in vertical specialized technology supply chains
- Teaching Interest
Finance II (MBA Required Curriculum)
This course builds on the foundation developed in Finance I, focusing on three sets of managerial decisions:
- How to evaluate complex investments.
- How to set and execute financial policies within a firm.
- How to integrate... View Details
- Forthcoming
- Article
From Bupkis to Sechel in Health Care
- Forthcoming
- Article
Half the Firms, Double the Profits: Public Firms' Transformation, 1996–2022
- Research Summary
How to Manage Customers for Increased Profits and Customer Satisfaction
- 2024
- Chapter