Publications

Educators

Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

February 2007 (Revised August 2007)
Case

St. HOPE Academy: The Expansion Decision

St. HOPE is faced with a decision concerning whether or not to expand from Sacramento to New York City. While charter schools are its largest area of activity, founder Kevin Johnson believes that all of St. HOPE's other activities--economic development, civic... View Details

Keywords: Education; Entrepreneurship; Geographic Location; Urban Scope; Adaptation; Expansion; Sacramento; New York (city, NY)

February 2001 (Revised August 2001)
Case

WholesalerDirect

By: Alan D. MacCormack and Kerry Herman

Describes the development of WholesalerDirect, a B2B electronic commerce venture in the plumbing, heating, cooling, and piping industry. Adam Berger, the CEO, is trying to raise funding to roll out the company's e-commerce platform to the industry's more than 3,000... View Details

Keywords: Internet and the Web; Valuation; Business Plan; Financing and Loans; Financial Strategy

March 1999
Article

Practices for Managing Information Flows Within Organizations

By: Joel Demski, Tracy Lewis, Dennis Yao and Huseyin Yildirim

Firm organization determines how coworkers communicate and how information flows within the firm. Banking, accounting, consulting, and legal firms process proprietary information which their clients wish to protect. The firm's ability to safeguard and manage... View Details

Keywords: Information Management; Management Practices and Processes; Safety; Governance Controls; Customer Focus and Relationships

12 Feb 2012
News

The horizon vocabulary

15 Aug 2013
Video

Paths Forward: Boston

30 May 2024
Video

BiGS Voices from Latin America: An Interview with Gaston Bottazzini

Christoph Schiess

Keywords: Real Estate, Hotels, Diversified

18 Apr 2022
HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

difficult decision. These lessons include getting top executives on board with a change, analyzing the financial impact, and developing a communications strategy aimed at explaining the firm’s actions to customers, employees, suppliers,... View Details

Keywords: by Jay Fitzgerald

20 Apr 2021
Blog Post

Leadership In Challenging Times: Thierry Ibri (MBA 1997)

This post is part of the Social Enterprise Initiative (SEI) “Leadership in Challenging Times” blog series, which highlights the inspiring work of the HBS community in addressing the health and economic consequences of COVID-19, alongside... View Details

13 Feb 2024
Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

candidates with [management expertise/experience in analytical thinking], as demonstrated through education, past work experience, and test scores. Successful applicants will also have strong writing and communication skills.” The... View Details

Keywords: by Kara Baskin

09 May 2024
Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

virtual work within academia is “the homogenization of the intellectual perspectives I interact with,” he says. “At its worst, it would be a kind of stagnation, where we fail to influence one another.” The pattern could give rise to “scientific monocultures,” or View Details

Keywords: by Ben Rand

March 2022 (Revised August 2022)
Case

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern and Alpana Thapar

In mid-January 2022, Nadine Hachach-Haram, founder and CEO of Proximie, was thinking about the company’s growth plans. Launched in 2016, Proximie was a platform that enabled clinicians, proctors, and medical device company personnel to be virtually present in operating... View Details

Keywords: Growth and Development Strategy; Technological Innovation; Partners and Partnerships; Strategic Planning; Health Care and Treatment; Analytics and Data Science; Digital Platforms; Health Industry; Lebanon; United Kingdom; United States

Educators

Program

Leading Professional Service Firms

governance, decision-making, performance approaches, and metrics Optimize the use of your time and energy, achieve work-life balance, and help your colleagues to do the same Communicate your vision and strategy effectively and inspire... View Details

Keywords: Professional Services; Professional Services

January – February 2011
Article

Creating Shared Value

By: Michael E. Porter and Mark R. Kramer

The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new... View Details

Keywords: Customer Value and Value Chain; Economic Growth; Economic Systems; Corporate Social Responsibility and Impact; Environmental Sustainability; Trust; Human Needs; Welfare; Competitive Advantage; Value Creation

March 2024 (Revised September 2024)
Case

Vineyard Wind Starts Spinning: Overcoming Onshore Challenges to Offshore Wind

By: Rosabeth Moss Kanter and Jacob A. Small

To activate the first wind turbines in the ocean off Martha’s Vineyard eventually supplying clean energy to 400,000 households, Vineyard Wind’s leaders had to navigate the permitting process, numerous delays, and objections from stakeholders in three communities:... View Details

Keywords: Climate Change; Renewable Energy; Joint Ventures; Green Technology; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Massachusetts; Martha's Vineyard; New Bedford; New England

Educators