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  • All HBS Web  (5,059)
    • People  (5)
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  • March 2016 (Revised April 2017)
  • Teaching Note

Bridj and the Business of Urban Mobility (A): Introducing a New Model

By: Rosabeth Moss Kanter and Jonathan Cohen
This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Business Startups; Transportation; Business and Government Relations; Transportation Industry; United States
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Bridj and the Business of Urban Mobility (A): Introducing a New Model." Harvard Business School Teaching Note 316-155, March 2016. (Revised April 2017.)
  • July 2010
  • Teaching Note

Shanzhai! MediaTek and the "White Box" Handset Market (TN)

By: Willy C. Shih
Teaching Note for 610081. View Details
Keywords: Innovation and Invention; Information Infrastructure; Mobile and Wireless Technology; Brands and Branding; Market Entry and Exit; Trade; Growth and Development Strategy; Semiconductor Industry; China
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Shih, Willy C. Shanzhai! MediaTek and the "White Box" Handset Market (TN). Harvard Business School Teaching Note 611-007, July 2010.
  • 2011
  • Chapter

Reversing the Null: Regulation, Deregulation, and the Power of Ideas

By: David Moss
Keywords: Governing Rules, Regulations, and Reforms; Innovation and Invention; Government and Politics
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Moss, David. "Reversing the Null: Regulation, Deregulation, and the Power of Ideas." Chap. 4 in Challenges to Business in the Twenty-First Century, edited by Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, 35–49. Cambridge, MA: American Academy of Arts and Sciences, 2011.
  • February 2024
  • Supplement

Can Cities Beat the Heat? (B14): San Jose Climate Action Snapshot

By: Rosabeth Moss Kanter, Hailey Chen and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
Keywords: Cities; Climate; Climate Impact; Innovation; Mitigation Policies; Carbon Footprint; Investing; Climate Finance; Mobility; Adaptation; Renewable Energy; Climate Change; Problems and Challenges; Sustainable Cities; Innovation and Invention; United States; San Jose
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Kanter, Rosabeth Moss, Hailey Chen, and Jacob A. Small. "Can Cities Beat the Heat? (B14): San Jose Climate Action Snapshot." Harvard Business School Supplement 324-095, February 2024.
  • March 2019
  • Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health & Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; "USA,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Israel; United States
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Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019.
  • August 2017 (Revised May 2019)
  • Case

Hilti (A): Fleet Management?

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
This case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power... View Details
Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; North America; Africa; Japan; Hong Kong
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Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti (A): Fleet Management?" Harvard Business School Case 718-419, August 2017. (Revised May 2019.)
  • September 2000 (Revised November 2021)
  • Background Note

Using Aggregate Project Planning to Link Strategy, Innovation, and the Resource Allocation Process

By: Clayton M. Christensen
Links two very useful pieces of management research--resource allocation processes as studied by Bowen and Burgelman and the aggregate project plan expounded by Wheelwright and Clark. View Details
Keywords: Strategic Planning; Innovation and Management; Resource Allocation; Projects; Management
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Christensen, Clayton M. "Using Aggregate Project Planning to Link Strategy, Innovation, and the Resource Allocation Process." Harvard Business School Background Note 301-041, September 2000. (Revised November 2021.)
  • 2016
  • Working Paper

Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests

By: Pavel Kireyev
Contests are a popular mechanism for the procurement of innovation. In marketing, design, and other creative industries, firms use freelance marketplaces to organize contests and obtain high-quality ideas for ads, new products, and even business strategies from... View Details
Keywords: Idea Generation; Crowdsourcing; Contest Design; Structural Estimation; Motivation and Incentives; Competition; Innovation and Invention
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Kireyev, Pavel. "Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests." Harvard Business School Working Paper, No. 16-129, May 2016.
  • 01 Apr 2001
  • News

Beyond the Rim: New Paths to Success in Asia

mission of in-depth, locally based research is more significant than ever.” The Case Method Goes to China Does the HBS case method play in China? The answer is a resounding yes, judging by the success of Managing in the Internet Age, an View Details
Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services
  • 30 Jan 2024
  • Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

It seems obvious: If you want to boost innovation from a crowd writing and improving software code, just dangle a cash incentive. When GitHub began offering matching funds to open source software users who... View Details
Keywords: by Rachel Layne; Technology
  • Article

Technology, Identity, and Inertia: Through the Lens of 'The Digital Photography Company'

By: Mary Tripsas
Organizations often experience difficulty when pursuing new technology. Large bodies of research have examined the behavioral, social, and cognitive forces that underlie this phenomenon; however, the role of an organization's identity remains relatively unexplored.... View Details
Keywords: Change Management; Disruptive Innovation; Organizational Culture; Behavior; Cognition and Thinking; Identity; Perception; Technology Adoption
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Tripsas, Mary. "Technology, Identity, and Inertia: Through the Lens of 'The Digital Photography Company'." Organization Science 20, no. 2 (March–April 2009): 441–460.
  • August 2015 (Revised February 2017)
  • Case

Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox
Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Transportation; Business Startups; Management; Business and Government Relations; Transportation Industry; Boston; District of Columbia
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Kanter, Rosabeth Moss, and Daniel Fox. "Bridj and the Business of Urban Mobility (A): Developing a New Model." Harvard Business School Case 316-025, August 2015. (Revised February 2017.)
  • July 2023 (Revised May 2024)
  • Case

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food... View Details
Keywords: Climate Risk; Digital; Platform Strategies; Data; Packaging; Sustainability; Start-up; Startup; Entrepreneur; Impact; Circular; Growth Strategy; Innovation; Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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Serafeim, George, Michael W. Toffel, Lena Duchene, and Daniela Beyersdorfer. "Vytal: Packaging-as-a-Service." Harvard Business School Case 124-007, July 2023. (Revised May 2024.)
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In... View Details
Keywords: Sean Silverthorne

    Rebecca A. Karp

    Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

    • Web

    The Global Health Delivery Project - Institute For Strategy And Competitiveness

    and educational programs in the design and management of health care delivery systems in resource poor settings and the development of online View Details
    • January 2017 (Revised February 2018)
    • Case

    Godiva Japan: Think Local, Scale Global

    By: Rohit Deshpandé, Esel Cekin and Akiko Kanno
    This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations,... View Details
    Keywords: Branding; Internationalization; Innovation; Positioning; Customer Segmentation; Occasion-based Segmentation; Execution; Talent; Customer-focused Strategies; Product Positioning; Globalized Firms and Management; Change Management; Talent and Talent Management; Customer Focus and Relationships; Product; Segmentation; Innovation and Invention; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; Japan
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    Deshpandé, Rohit, Esel Cekin, and Akiko Kanno. "Godiva Japan: Think Local, Scale Global." Harvard Business School Case 517-056, January 2017. (Revised February 2018.)
    • 2012
    • Book

    Producing Prosperity: Why America Needs a Manufacturing Renaissance

    By: Gary P. Pisano and Willy Shih
    For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once... View Details
    Keywords: Job Cuts and Outsourcing; Production; Competitive Advantage; Transformation; Innovation and Invention; Manufacturing Industry; United States
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    Pisano, Gary P., and Willy Shih. Producing Prosperity: Why America Needs a Manufacturing Renaissance. Boston, MA: Harvard Business Review Press, 2012.
    • December 2024 (Revised January 2025)
    • Technical Note

    A Guide to the Vocabulary, Evolution, and Impact of Artificial Intelligence (AI)

    By: Shane Greenstein, Nathaniel Lovin, Scott Wallsten, Kerry Herman and Susan Pinckney
    A note on the vocabulary, evolution, and impact of AI. View Details
    Keywords: Artificial Intelligence; Software; AI and Machine Learning; Technology Adoption; Technological Innovation; Technology Industry
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    Greenstein, Shane, Nathaniel Lovin, Scott Wallsten, Kerry Herman, and Susan Pinckney. "A Guide to the Vocabulary, Evolution, and Impact of Artificial Intelligence (AI)." Harvard Business School Technical Note 625-039, December 2024. (Revised January 2025.)
    • 30 May 2023
    • News

    Alphabet CEO Sundar Pichai on Leadership, AI, and Big Tech

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