Publications

Research Summary

Branding in Digital and Social Media

By: Jill J. Avery

This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding... View Details

29 Jul 2002
Research & Ideas

Get Off the Dime!

change to meet the challenges of the twenty-first century. But look how radically different the stories are. In "Approval," the focus was mostly on getting the management committee to say yes, and... View Details

Keywords: by John P. Kotter & Dan S. Cohen

October 1987
Case

Philips Group--1987, The

By: Francis Aguilar and Michael Y. Yoshino

Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details

Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Competitive Strategy; Markets; Change Management; Netherlands

June 2010 (Revised August 2010)
Case

State Grid: Corporate Social Responsibility

By: Christopher Marquis, Nancy Dai, Dongning Yang and Hong Wu

In October 2009, State Grid, the largest utility company in the world, and a pioneer and leader in CSR practices in China, was planning its 2009 CSR Report and long-term CSR implementation. Some of the specific challenges faced at the time include: How could the... View Details

Keywords: Corporate Social Responsibility and Impact; Management Systems; Business and Stakeholder Relations; Corporate Accountability; Behavior; Change Management; Global Range; Employees; Utilities Industry; China

14 Aug 2023
Blog Post

Crossing the Bridge: A Reflection on the HKS/HBS Joint Degree Program

Business Administration and Political Science. Prior to my return to academia at Harvard, I was a management consultant advising clients in the financial services industry and a residential real estate broker primarily serving first-time... View Details

10 Jul 2000
Research & Ideas

The State of the Markets

Stock Exchange (NYSE); and Robert C. Gasser, managing director and head of U.S. equities at J. P. Morgan & Co. Financial exchanges today, Seifert began, must have the business systems of a technology company, with the requisite speed... View Details

Keywords: by James E. Aisner

October 1984 (Revised July 1988)
Case

Mark Twain Bancshares, Inc.

By: Joseph L. Badaracco Jr.

Describes the history, management, and organization of an extremely successful bank holding company. The company has had a very charismatic chairman, has made MBAs bank presidents at very early ages, and has a long record of innovation. Now deregulation and a coming... View Details

Keywords: Management Style; Financial Services Industry

January 2022 (Revised September 2023)
Case

Simplifyy

By: Paul A. Gompers and Alicia Dadlani

Jake Lisby, co-founder and CEO of Simplifyy, a property technology startup in Kansas City, Missouri, was both exhausted and exhilarated by the flurry of activity surrounding the pivot of the business model in late 2021. Simplifyy, a venture-backed PropTech company, was... View Details

Keywords: SaaS; SaaS Business Models; Business Model; Business Startups; Small Business; Geographic Location; Technological Innovation; Information Technology; Transformation; Problems and Challenges; Real Estate Industry; Information Technology Industry; United States; Missouri

November 1991 (Revised April 1994)
Case

Taco Bell Corp.

By: Leonard A. Schlesinger and Roger H. Hallowell

John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage.... View Details

Keywords: Change Management; Food; Competitive Advantage; Innovation and Management; Retail Industry; Food and Beverage Industry; United States

Allison Mnookin is a Senior Lecturer of Business Administration in the Technology and Operations Management (TOM) Unit at the Harvard Business School. She currently teaches the TOM and FIELD Global Immersion courses in the required MBA curriculum. In addition, she... View Details

November 2003 (Revised February 2011)
Case

Sanford C. Bernstein: The Fork in the Road (A)

By: Boris Groysberg and Anahita Hashemi

Soon after the death of the firm's legendary founder, the individuals then serving as chairman and as president--Lewis A. Sanders and Roger Hertog, respectively--talked about the future of their firm. Sanford C. Bernstein & Co., a private investment firm, had grown... View Details

Keywords: Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Performance Expectations; Competitive Advantage; Valuation

Find at Harvard

26 Dec 2014
News

Delivering Higher Value Care Means Spending More Time with Patients

Winter 2014
Article

The Art of Strategic Renewal

By: Andy Binns, J. Bruce Harreld, Charles A. O'Reilly and Michael L. Tushman

In recent years, we have seen well-established companies such as Kodak, Blockbuster, Nokia, and BlackBerry pushed to the brink by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization.... View Details

Keywords: Organizational Change and Adaptation

Find at Harvard

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

Software Platforms Drive Innovation and Transform Industries, available October 4 from MIT Press. Evans is Managing Director of the Global Competitive Policy Practice at LEGC LLC. Hagiu is a professor in the Strategy unit at Harvard... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

September 2012 (Revised January 2013)
Case

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery

As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

September 1992 (Revised January 2002)
Case

Chrysler: Iacocca's Legacy

By: Nitin Nohria and Sandy Green

Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change. View Details

Keywords: Organizational Change and Adaptation; Leading Change; Leadership Style; Management Teams; Communication Strategy; Auto Industry; Manufacturing Industry