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Show Results For
- All HBS Web
(3,825)
- People (15)
- News (949)
- Research (2,094)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
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- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
quality," Ton explains, citing a brand of hand cream as one example. Mercadona convinced the supplier to change the jar's lid from convex to flat. This made it possible for store employees to stack the jars more easily View Details
- 17 Oct 2006
- First Look
First Look: October 17, 2006
20,000 employees operating in 138 countries, Lenovo needed a global marketing and branding strategy to extend its global reach. This meant determining what Lenovo stood for and... View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
encourage direct customer participation in such activities—as with Pepsi and DonorsChoose.org. Customer involvement is key for two reasons: First, it increases the "bang" for every chartable buck, as consumers truly interact with the... View Details
Keywords: by Sean Silverthorne
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
Summing Up Neuro economics is here to stay, according to a majority of those responding to this month's column. Its promises are too great to ignore. But it may be too early to know whether the promises will be realized in practice. And... View Details
Keywords: by Jim Heskett
- 13 Sep 2011
- First Look
First Look: September 13
brands, Brita, Burt's Bees, and Green Works. These brands had fared differently over the past three years, and each presents multiple courses of action heading into 2011.... View Details
Keywords: Sean Silverthorne
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
to top dairy brands in China while selling a small volume of dairy products under its own premium brand Wondermilk. Besides running his own dairy farms, Shao had been providing free training in dairy farm... View Details
Keywords: Sean Silverthorne
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
buy, how we talk, and even how we feel—and use that to make predictions about how we’ll act next. As the field of machine learning (ML) has become increasingly mainstream, says Harvard Business School doctoral student Mike Teodorescu, it... View Details
- 24 Jul 2006
- Research & Ideas
How Kayak Users Built a New Industry
kayak a good illustration of your model? A: There were three things that made rodeo kayaking an ideal test case for our model. First, it was a new sport, but not brand new, so we had a history of how the sport View Details
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
understand this phenomenon over time and what role companies played in translating a few buyers' initial curiosity into widespread consumer loyalty. Brand New examines these issues by focusing on six... View Details
Keywords: by Jim Aisner
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
"job" that customers were "hiring" a milkshake to do. KFC’s Explosive Growth in China In China, Yum! Brands opens a KFC restaurant every day. But this is not the KFC you know in America. A case study written by David... View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand... View Details
Keywords: Martha Lagace
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
Madame C. J. Walker is an example of an entrepreneur who took advantage of industrial change, Koehn said. Walker, a creator of hair care products, built a brand and brought it to market. But she needed the... View Details
Keywords: by Laura Linard
- 28 Jul 2009
- First Look
First Look: July 28
fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs... View Details
Keywords: Martha Lagace
- July 2011
- Teaching Note
Shanghai Diligence Law Firm (TN)
By: Robert G. Eccles and Penelope Rossano
Teaching Note for 409065. View Details
- 05 Jun 2012
- First Look
First Look: June 5
operations like it did in India; launched a unified brand across the continent; and culturally integrated with its new environment. Key business metrics, including profit margins View Details
Keywords: Sean Silverthorne
- 29 May 2007
- First Look
First Look: May 29, 2007
based on an advertisement (77%). Fifty-two percent of patient respondents recalled seeing or hearing advertisements related to hip or knee arthroplasty. These patients were more likely to request a specific type of surgery or brand of... View Details
Keywords: Martha Lagace
- 10 Nov 2015
- First Look
November 10, 2015
Strengthening the Brand with Digital Marketing Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92... View Details
Keywords: Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate P&L for the digital... View Details
Keywords: Sean Silverthorne
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, View Details
Keywords: Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
about self-image. Two months ago, Unilever's Dove brand uploaded "Dove Real Beauty Sketches," a web-exclusive mini-documentary in which a forensic artist sketches each of several women twice, first based solely on their descriptions of... View Details