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  • All HBS Web  (2,041)
    • People  (13)
    • News  (424)
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    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (823)
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Courses by Faculty Unit - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 06 Aug 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View Accounting & Management Course Title Faculty Name Term Quarter Credits The Anatomy of Fraud... View Details
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

the selling process moves on. Several years and band-aids later, managers may realize that their channels serve neither their customers nor their channel partners well, but it is too late. Q: What are channel stewards and what role would... View Details
Keywords: by Sean Silverthorne
  • Career Coach

Wendi Zhang

development policies and analysis in the public sector. Wendi attended the Massachusetts Institute of Technology, where she received Bachelor of Science degrees in both Mathematics and Management Science, along with minors in Economics... View Details
Keywords: Consumer Products; Entertainment / Media; Entrepreneurship; Angel Investing; Financial Services (All); Venture Capital; Financial Services (All); Real Estate; Social Enterprise; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship; Technology
  • 01 Apr 2014
  • First Look

First Look: April 1

opportunistic low-ball offers.   Working Papers The Effect of Management Control Elements on Coordination By: Bormann, Sara, Jan Bouwens, and Christian Hofmann Abstract—This study examines how control elements of a firm affect... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2017
  • Blog Post

The 23rd Annual Harvard Business School Tech Conference

about the prospects that they can explore outside of the U.S. Next, we had a dual keynote session with Deep Nishar (Senior Managing Partner, SoftBank) and Eric Paley (Managing Partner, Founder Collective) who were interviewed by Dan... View Details
Keywords: Technology
  • 10 Oct 2018
  • Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

consumers to vote also engenders brand loyalty by giving users more of a sense of ownership over products. Once a company opens those floodgates, however, they are essentially making a series of promises with consumers, whether they know... View Details
Keywords: by Michael Blanding; Advertising
  • 05 Apr 2011
  • First Look

First Look: April 5

nation has contributed importantly to the success. His challenge is to allocate resources among new areas to explore for petroleum and new sources of energy and to develop managers with the capability of leading those businesses in the... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2024
  • Blog Post

IFC India: Green-tech Entrepreneurship in India

witnessed the company’s scrappy nature, commitment to innovation, and operational creativity. Key Takeaways from the Log 9 Site Visit The Entrepreneurial Manager (TEM) course at HBS introduced the Diamond-Square framework as a means to... View Details
  • 21 Mar 2016
  • HBS Case

Can Customer Reviews Be 'Managed?'

actually booking and get a commission of that?” Q: You call the case “managing online reviews.” As I read it, I thought the notion of managing online reviews seems to be counter to the notion of providing unbiased information. Yet you do... View Details
Keywords: by Brian Kenny; Advertising; Travel
  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

native brands. Founded in 2011 by ex-Googler Steven Yang, Anker sells digital accessories—batteries, cables, chargers, and so forth. These products are also offered by hundreds of other manufacturers or agents. In addition to renowned View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • 01 Dec 2016
  • News

Alumni Books of 2016

goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New... View Details
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

was going to lead MTC into the topmost ranks of global telecom, his team would have to successfully grapple with all the growing pains of managing across borders, brand names, and cultures. All against the... View Details
Keywords: Martha Lagace
  • 01 Dec 2000
  • News

Latin America's Decade

Quaxar.com, an e-commerce and Internet consulting firm based in Miami, took a different approach to the matter of start-up capital. Leonel Azuela (MBA 2000), managing partner of Quaxar, explains that "we opted for a strategic partnership... View Details
Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Hospitality; Securities, Commodities, and Other Financial Investments; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 14 Jun 2011
  • First Look

First Look: June 14

managers publicly acknowledge the need to explore new businesses and markets, the claims of established businesses on company resources almost always come first, especially when times are hard. When top teams allow the tension between... View Details
Keywords: Sean Silverthorne
  • 01 Apr 1997
  • News

HBS Conferences Explore Range of Issues

managed to achieve success and satisfaction in both realms. She related how in June 1983, six months pregnant with her first child, she became the Times' highest-ranking woman when the paper named her deputy metropolitan editor. She took... View Details
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town."... View Details
Keywords: Martha Lagace
  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

Hotels: Brand Differentiation through Customer Relationship Management Harvard Business School Case 809-029 This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history,... View Details
Keywords: Sean Silverthorne
  • 01 Jan 2007
  • News

Sir Martin S. Sorrell, MBA 1968

of population." WPP and its clients will also have to adapt to a nonstop succession of technological changes brought about by the Internet, mobile telephony, and an explosion in video capabilities. "We need to find answers to important questions," he says. "How do you... View Details
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

Information" (CWCI). The instructions that follow use datasets from three of the cases in the course: "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel," HBS No. 106-029;... View Details
Keywords: Martha Lagace
  • Web

3 Technologies that Will Change the World - Course Catalog

HBS Course Catalog 3 Technologies that Will Change the World Course Number 1632 Professor of Management Practice Shikhar Ghosh Spring; Q3Q4; 3.0 credits Paper ‘The real problem of humanity is that we have Paleolithic emotions, medieval... View Details
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