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Online Creating Brand Value Course | HBS Online

I absolutely love. Carlvin Sylvain Dorvilier Advertising specialist BS in Advertising/Integrated Marketing Communications, Ferris State University My favorite part of the program was interacting with my cohort members where I received... View Details

19 Apr 2011
First Look

First Look: April 19

uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details

Keywords: Sean Silverthorne

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are... View Details

Keywords: by Manda Mahoney

01 Dec 2006
News

The Hard Way

apprentice. (Neither parent ever mastered English, and Russo still speaks Italian with her mother.) As a schoolgirl, she was put in charge of advertising apartment vacancies, collecting rent, and even threatening evictions. Weekends were... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Administration of Economic Programs; Government

23 Mar 2010
First Look

First Look: March 23

David E. Bell and Mary ShelmanHarvard Business School Case 510-013 CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, View Details

Keywords: Martha Lagace

01 Jun 2024
News

Conducting Business

daily combat. Michael Farmer (MBA 1971) is chairman and CEO of Farmer & Company, a strategy consulting firm for the advertising industry. He is the author of two books, Madison Avenue Manslaughter and Madison Avenue Makeover. View Details

Keywords: Michael Farmer (MBA 1971); illustration by Lucinda Rogers; Business Schools & Computer & Management Training; Educational Services

01 Dec 1999
News

A Class Act

photos. Summer 1944 First appearance of paid advertising (ads for "Photo-Offset Lithography for War Conservation," war bonds, and books from the Coop). Summer 1949 Class secretaries (both MBA and AMP) make formal debut, following... View Details

Keywords: Nancy O. Perry

01 Dec 2012
News

The Accidental Pioneers

talented and smart; their solutions to problems will be different, but can be equally effective. George always made sure that there was room for women's views at the table." In addition to continuing to work as vice president of marketing and View Details

Keywords: Hanna, Julia

01 Sep 2003
News

These Are the Good Old Days

and the South Pacific. “And we’ve started a rollout of In Style around the world. We are expanding its presence into the United Kingdom, Australia, Germany, Korea, Brazil, Russia, Spain, and Greece.” Given that Time Inc. already has 25 percent of the U.S. magazine... View Details

Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services

01 Jan 2003
News

Greylock

Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details

01 Oct 1996
News

Lasting Impressions

limited in investment banking in the 1970s, ended up working in advertising for a number of years before starting her own successful real-estate business in Washington, D.C. "I don't take orders well," she laughs. "As time went on, it... View Details

Keywords: Deborah E. Blagg

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce... View Details

Keywords: by Danielle Kost; Retail

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

the pricing of digital songs, a study on the reach and effectiveness of online video advertisements for video games and movies, and a project on how online retailers of entertainment goods can best manage their "long-tail"... View Details

Keywords: by Sean Silverthorne; Music

01 Jun 2016
News

Alumni and Faculty Books for June 2016

Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising... View Details

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

Citation

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16 Dec 2008
First Look

First Look: December 16, 2008

scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a radio broadcasting and... View Details

Keywords: Sean Silverthorne

02 Mar 2023
Blog Post

Women, Work, and the "M" Word

increasingly remote and hybrid work environments. Whether this means starting one internally for the women within the company or advertising access to external groups, these groups offer women a community and a sense of connection,... View Details

17 Sep 2024
Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Food & Beverage; Tourism

12 Jan 2016
First Look

January 12, 2016

https://cb.hbsp.harvard.edu/cbmp/product/816052-PDF-ENG Harvard Business School Case 616-015 BandPage (A) BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming... View Details

Keywords: Carmen Nobel

18 Aug 2009
First Look

First Look: August 18

these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable... View Details