Publications

16 Oct 2020
News

Startups, It’s Time to Think Like Camels — Not Unicorns

26 Sep 2014
News

Where Creativity Rules

Keywords: i-Lab; Food Manufacturing; Manufacturing; Air Transportation; Transportation; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

November 2019
Teaching Note

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta

Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details

Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry

April 2017
Teaching Note

DoubleDutch

By: Frank Cespedes

This Teaching Note accompanies HBS No. 815-044 “DoubleDutch” in which the co-founders of the event management start-up, DoubleDutch, have to make a significant decision about their young company's sales function. The teaching note covers: Opportunity analysis,... View Details

Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia

August 2016 (Revised November 2019)
Supplement

eSig: Growth Analysis

By: Mark N. Roberge and Thomas R. Eisenmann

eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a... View Details

Keywords: Esignature; Computer Software; Entrepreneurship; Business Startups; Management; Marketing Channels; Applications and Software; Computer Industry; United States

October 2011 (Revised October 2013)
Supplement

Gracious Eloise: What Do Angels Want? (B)

By: Lena G. Goldberg, Janet Kraus and Mary Beth Findlay

Having received an extensive critique of her business plan but only a small amount of financing from an angel group she pitched in 2010, Eloise Bune responds to the angels' concerns, refines her presentation, and pitches her company again. View Details

Keywords: Business Plan; Business Startups; Investment; Presentations

December 2010 (Revised August 2012)
Case

The Full Yield

By: Ray A. Goldberg and Noemie Myriam Delfassy

New firm created to provide understanding of the role of food in health and nutrition. View Details

Keywords: Agribusiness; Business Startups; Entrepreneurship; Food; Health Care and Treatment; Nutrition; Agriculture and Agribusiness Industry

April 2009 (Revised May 2017)
Case

Skyhook Wireless

By: Shikhar Ghosh and Thomas R. Eisenmann

Ted Morgan, the founder of Skyhook Wireless just received a call from Steve Jobs of Apple asking for a meeting. Ted must decide how to prepare for a meeting that could finally give Skyhook an anchor customer. Ted and his team have worked for three years to build a new... View Details

Keywords: Mobile and Wireless Technology; Information Technology; Business Ventures; Business Startups; Technology Industry

July 2008 (Revised October 2024)
Supplement

UpDown: Confidential Instructions for PHUC

By: Noam Wasserman and Deepak Malhotra

Michael Reich is having severe doubts about how he split the equity with his co-founders two months ago, when they completed a one-page "November Agreement." Since then, Michael has found an angel investor and has worked non-stop on the business, while one co-founder... View Details

Keywords: Negotiation Participants; Agreements and Arrangements; Business Startups; Ownership Stake

May 1998
Case

Integral Vision Ltd. (A)

A stop-action simulation case takes participants through the process whereby four people (three young entrepreneurs and an investor) take a machine vision company from start-up to acquisition by a major publicly-traded company. Over several years, they have to... View Details

Keywords: Negotiation; Business Growth and Maturation; Acquisition; Business Startups

24 Feb 2021
News

Inside the Morgan Stanley Multicultural Innovation Lab

Keywords: Angels

01 Oct 2000
News

Bringing Up Baby

As a Walt Disney Co. executive who helped turn around the company's Euro Disney operation, Laura McCartney (MBA '93) knew plenty about problem solving and strategizing in the corporate world. But as a mother, she also knew from personal experience that shopping for... View Details

01 Sep 2013
News

Geisha Secrets

TSAI: A luxury skin-care line based on ancient Japanese rituals. Years of work-related testing of beauty products had left Victoria Tsai (MBA 2006) with acute dermatitis. After trying various medications to no avail, she turned to Japan for a natural cure involving... View Details

Keywords: skincare; beauty products; Health and Personal Care Stores; Retail Trade

Profile

Aspa Lekka

distance from my handball team in Arta, one of the best in Greece." The other force is more interior, and even more powerful. "I realized I had global ambitions and wanted to compete in the larger world." Aspa ventured out to Berlin where she joined a... View Details

Keywords: Consulting

Career Coach

Martin November

Marty (HBS '98) is an MD/MBA and practicing OBGYN physician who has broad expertise in the healthcare sector as the former Medical Director for Patient Safety and Risk Management at Atrius Health, Harvard Medical School teaching faculty and hospital division director,... View Details

Keywords: Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder

August 1983
Case

We Want to Start a Business

By: Joseph Auerbach

Keywords: Business Startups