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planning
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- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
- September 1983 (Revised July 1998)
- Case
Heather Evans
By: Howard H. Stevenson and Michael J. Roberts
Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan. View Details
- September 1983 (Revised December 1988)
- Case
Cleveland Twist Drill (A)
Deals with the problems of implementing strategy in a declining industry and the negotiation of strategy with external constituencies, particularly labor unions. Traces Jim Bartlett's first nine months as president and asks for a plan of action. View Details
- September 1983 (Revised February 1989)
- Background Note
The Oil Tanker Shipping Industry in 1983
Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details
- May 1983 (Revised November 1987)
- Case
Technical Data Corp.: Business Plan
Contains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product... View Details
Keywords: Business Plan
- April 1983 (Revised June 2003)
- Case
Shouldice Hospital Limited
By: James L. Heskett
Various proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be given to the culture of the organization and the importance of preserving it in a service delivery system. In addition to issues of capacity... View Details
- March 1983 (Revised June 1985)
- Case
Risk Planning Group, Inc.
By: David E. Bell
Keywords: Risk Management
- March 1983 (Revised January 1984)
- Teaching Note
Corning Glass: Information Systems Planning, Teaching Note
- March 1983
- Teaching Note
Marrett Corp.: Systems Planning Committee, Teaching Note
- 1983
- Chapter
Some Preliminary Thoughts on Action Planning
By: Leonard A. Schlesinger and John J. Gabarro
Keywords: Planning
- 01 Jan 1983
- Conference Presentation
Frontiers for Strategic Human Resource Planning and Management
By: R. M. Kanter
- October 1982 (Revised September 1988)
- Case
Steven B. Belkin
By: Howard H. Stevenson and Richard O. von Werssowetz
Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar business. In the course of several months he has written a business plan, attracted several partners and employees,... View Details
- August 1982 (Revised May 1986)
- Case
Lowe Computer Services: Capacity and Service Level Planning
- July 1982
- Supplement
General Electric: Strategic Planning, Corporate Goals, and the Job of the Chief Executive, Video
By: Richard G. Hamermesh and Francis Aguilar
Introduces Reginald Jones, former CEO of General Electric. Presents a question and answer session with Jones and Advanced Management Program participants. View Details
- May 1982
- Case
Honeywell Europe: Human Resource Planning (A)
By: Wickham Skinner, D. Q. Mills and Jean K. Trescott