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  • June 2015
  • Teaching Note

AIP Healthcare Japan: Investing in Japan's Retirement Home Market

By: John A. Quelch
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  • June 2015
  • Article

Does Google Leverage Market Power Through Tying and Bundling?

By: Benjamin Edelman
I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the... View Details
Keywords: Competition; Antitrust; Google; Tying; Bundling; Competitive Strategy; Search Technology; Law; Information Technology Industry; Advertising Industry
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  • January 2012 (Revised April 2012)
  • Case

Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market

Keywords: Business Model; Internet and the Web; Renting or Rental; Internet and the Web; Entrepreneurship; Web Services Industry
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  • February 1991
  • Teaching Note

General Electric Plastics: Organizing the Marketing Function, Teaching Note

By: V. Kasturi Rangan
Teaching Note for (9-591-029). View Details
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  • June 1983 (Revised October 1984)
  • Background Note

Marketing Actions: Managing Marketing's Subfunctions -- Textual Note 2

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  • Article

Marketing Principles and the Future of Preventive Health Care

By: John A. Quelch
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  • 1998
  • Working Paper

Emerging Market Business Groups, Foreign Investors, and Corporate Governance

By: Tarun Khanna and Krishna G. Palepu
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  • February 1988 (Revised January 1990)
  • Case

Government Redress of Market Imperfections: Procurement from Minority Firms

By: George C. Lodge
Keywords: Business and Government Relations; Ethics
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  • 29 Dec 2014
  • News

Children’s tablet designed in Mass. hits market in March

  • 01 Apr 2014
  • News

Is The Invisible Hand Of The Market Choking Democracy?

  • 29 Jul 2022
  • News

Closing the Gap Between Digital Marketing Spending and Performance

  • 14 May 2020
  • News

Is Your Marketing Strategy Based on the Right Data?

  • 14 Aug 2014
  • News

Leon Black’s Phaidon Buys Artspace, an Online Art Market

Keywords: Publishing Industries (except Internet); Information
  • Web

Negotiation, Organizations & Markets Awards & Honors - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2024 Amit Goldenberg : Winner of the 2024 Janet Taylor Spence Award for Transformative Early Career Contributions,... View Details
  • 1990
  • Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow
Keywords: Marketing; History; United States
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  • March 2006 (Revised November 2006)
  • Case

The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry

By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio
In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few... View Details
Keywords: History; Labor Unions; Trade; Business and Stakeholder Relations; Financial Crisis; Globalized Markets and Industries; Business and Government Relations; Decision Choices and Conditions; Foreign Direct Investment; Developing Countries and Economies; Fashion Industry; Apparel and Accessories Industry; Lesotho
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  • August 1977
  • Article

Weak Versus Strong Domination in a Market with Indivisible Goods

By: A. E. Roth and A. Postlewaite
Keywords: Markets; Goods and Commodities
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  • 2002
  • Article

Marketing no Mission towa (What is the Mission of Marketing?)

By: Hirotaka Takeuchi
Keywords: Marketing; Mission and Purpose
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  • Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman
Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details
Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat
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  • 15 Feb 2023
  • Blog Post

Creating Emerging Markets Sustainability Series - Closing the ‘Intention-Action’ Gap

Creating Emerging Markets Sustainability Series – Closing the ‘Intention-Action’ Gap Cover image features Mavath R. Chandran (left) and Ghassan E. Nuqul (right). The average American consumer today considers whether the everyday goods... View Details