Publications

August 1992 (Revised October 2001)
Teaching Note

Mrs. Fields Cookies TN

By: Lynda M. Applegate and James I. Cash Jr.

Teaching Note for (9-189-056). View Details

Keywords: Food and Beverage Industry

November 2000
Teaching Note

Sendwine.com TN

By: Thomas R. Eisenmann and Abby J. Hansen PHD

Teaching Note for (9-800-211). View Details

Keywords: Food and Beverage Industry

27 Aug 2013
First Look

had undertaken to impact three of the world's most urgent challenges-nutrition, water, and rural development-and Jöhr's team was fundamental to each of these pillars. Yet the forces changing the global food... View Details

Keywords: Sean Silverthorne

April 1982 (Revised March 1986)
Case

Standard Fruit Co. in Nicaragua (B)

By: James E. Austin

Keywords: Business and Government Relations; Developing Countries and Economies; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Nicaragua

11 Nov 2014
First Look

First Look: November 11

Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that... View Details

Keywords: Sean Silverthorne

13 Mar 2018
First Look

March 13, 2018

No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/715035-PDF-ENG Harvard Business School Case 118-076 Whole Foods and JANA Partners In 2017, JANA Partners decided to launch... View Details

Keywords: Sean Silverthorne

June 1993 (Revised April 1994)
Supplement

Frito-Lay, Inc.: The Navigator Project (B)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Supplements the (A) case. View Details

Keywords: Projects; Food and Beverage Industry

December 1996 (Revised November 2006)
Background Note

General Mills, Inc.: Appendix of Comparable Company Data

By: William J. Bruns Jr.

Financial ratios for comparable companies to be used in conjunction with an analysis of the General Mills Annual Report. View Details

Keywords: Business Conglomerates; Analytics and Data Science; Food and Beverage Industry

June 1995 (Revised July 2006)
Supplement

Barilla SpA (B)

By: Janice H. Hammond

Supplements the (A) case. View Details

Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy

December 2010
Teaching Note

The Full Yield (TN)

By: Ray A. Goldberg and Noemie Myriam Delfassy

Teaching Note for 911402. View Details

Keywords: Food; Nutrition; Service Industry

28 Feb 2012
First Look

First Look: Feb. 28

Goldberg, Carin-Isabel Knoop, and Matthew PrebleHarvard Business School Case 912-402 George Weston, CEO of Associated British Foods, and his top executives are deciding how to position the company, a major... View Details

Keywords: Sean Silverthorne

December 2010
Article

Why You Aren't Buying Venezuelan Chocolate

By: Rohit Deshpandé

The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details

Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela

11 May 2010
First Look

First Look: May 11

Nestlé's Milk Districts: Case Supplement Ray A. Goldberg and Kerry HermanHarvard Business School Supplement 906-411 Nestlé, as the largest milk company in the world, has a history of economic development, nutrition, health, View Details

Keywords: Martha Lagace

12 Apr 2016
First Look

April 12, 2016

Abstract—Homo sapiens has mastered its environment so thoroughly that, for the first time in history, a small minority of the population is capable of creating enough food and fuels to support not only... View Details

Keywords: Sean Silverthorne

June 1994
Background Note

Note on Onega Candy Co.: Entrepreneurship in Russia Case

By: Ray A. Goldberg, Sergey B. Andreyev and Dmitri N. Rylko

Keywords: Entrepreneurship; Food and Beverage Industry; Russia

January 2024
Supplement

Frank Cornelissen: The Great Sulfite Debate (B)

By: Tiona Zuzul and Susan Pinckney

In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry