food and beverage - Publications - Faculty & Research - Harvard Business School

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November 1983 (Revised June 1985)
Case

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff

On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details

Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States

February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

25 Feb 2020
News

In My Humble Opinion: Mr. Coffee

prides itself on a handcrafted approach to coffee beverages that highlight natural flavors. Before coming to HBS, Keller served four years in the Navy; he cites teamwork as one of the greatest attractions of the work he did then View Details

Keywords: Julia Hanna

December 2000 (Revised February 2007)
Case

Achieving Customer Satisfaction at Pizza Hut (A)

By: V.G. Narayanan and Preeti Choudhary

Describes how Pizza Hut measures and monitors customer satisfaction, customer complaints, and the quality of its retail locations. View Details

Keywords: Customer Satisfaction; Management Analysis, Tools, and Techniques; Management Systems; Risk Management; Franchise Ownership; Performance Evaluation; Problems and Challenges; Quality; Food and Beverage Industry; Food and Beverage Industry

December 2004 (Revised February 2005)
Case

Exporting Spanish Olive Oil to the U.S. Market

By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta

Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details

Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Spain; United States; Italy

November 2020
Case

Truebird—An AlleyCorp Venture

By: Shikhar Ghosh and Shweta Bagai

In December 2018, Kevin Ryan and Wendy Tsu faced an important decision – to finalize the CEO candidate for Truebird, an innovative, automated coffee café concept. Like many of AlleyCorp and Ryan’s companies, Truebird started with the observation of an unmet need – an... View Details

Keywords: Startup; Hiring; Staffing; Recruiting; Business Startups; Finance; Leadership; Management Skills; Management Teams; Jobs and Positions; Job Interviews; Human Resources; Recruitment; Selection and Staffing; Food and Beverage Industry; Food and Beverage Industry; United States

September 2020 (Revised October 2020)
Case

Briscola—Pizza Society: Scaling Affordable Luxury

By: Gary P. Pisano and Federica Gabrieli

Riccardo Cortese and Federico Pinna were the CEOs of Briscola—Pizza Society, a restaurant chain they had founded in 2014 with a clear ambition: create a distinctive international pizza chain that would combine a fast-casual format with the devotion to quality that... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Expansion; Geographic Location; Business Model; Ownership Type; Food and Beverage Industry; Europe; Italy

June 1999 (Revised June 2000)
Case

Robert Mondavi: Competitive Strategy

By: Michael E. Porter and Gregory C Bond

Describes the competitive situation facing Robert Mondavi, the leading premium California winery. Mondavi has been an industry innovator and has recently taken steps to become more international. Mondavi has to cope with growing domestic competition as well as market... View Details

Keywords: Global Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Industry Structures; Strategy; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; California; Australia; Chile

January 2013
Supplement

SMARTBITES (B): May 2009

By: Michael Roberts and Amar Bhide

The case describes a Turkish brother and sister team who are evaluating the option of acquiring and operating a franchise of a large US bakery/cafe for Turkey. They are comparing this option to that of simply starting a similar business. View Details

Keywords: Franchising; Start-up; Franchise Ownership; Business Startups; Food and Beverage Industry; Turkey

March 2002
Case

2002 Global Coffee Summit: Searching for Solutions

By: Ray A. Goldberg and James M Beagle

Global coffee leaders gathered in 2002 to develop alternative market-based approaches that would ensure a sustainable supply of coffee and address the social and ecological issues confronted by a global depression in coffee prices. View Details

Keywords: Business Strategy; Social Issues; Natural Environment; Price; Food and Beverage Industry

16 Feb 2004
Research & Ideas

Marketing Wine to the World

purchase wine at the same place that they procure other food and beverage products. So, I guess your view of these changes depends on your position in the marketplace. Q:... View Details

Keywords: by Manda Salls; Food & Beverage; Food & Beverage; Food & Beverage

August 2023 (Revised January 2024)
Supplement

Arla Foods: Data-Driven Decarbonization (B)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details

November 1995 (Revised October 2001)
Teaching Note

Taco Bell Series TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-692-058) and (9-694-076). View Details

Keywords: Food and Beverage Industry

April 2013 (Revised April 2013)
Case

Justin Anson Distillery, Inc.

A distiller increases whiskey production and income declines because of accounting methods in use. Questions are raised regarding the treatment of expenditures which can be classified as production, inventory, or period costs. The necessary aging process raises added... View Details

Keywords: Financial Statements; Financing and Loans; Cost; Accounting; Food and Beverage Industry

November 1999 (Revised March 2000)
Case

Florida Department of Citrus

By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy

The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,... View Details

Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida

Find at Harvard

October 1991
Case

Marketing Beef in Liberalized Japan

By: Ray A. Goldberg

Keywords: Food; Product Marketing; Trade; Food and Beverage Industry; Japan

Find at Harvard

6:30 PM – 9 PM EST, 18 Nov 2014

HBS Atlanta Young Alumni Reception

Members of the classes of 2005 - 2014, come and catch up with old friends at this unique event - HBS Young Alumni are invited to a private party at Eclipse di Luna for an evening of networking and... View Details

December 2022 (Revised February 2023)
Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas

Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China

01 Mar 2004
News

Ron Shaich’s Café Society

Ron Shaich (MBA 1978) is cofounder, chairman, and CEO of Panera Bread, the fast-growing bakery-café chain with over six hundred locations in mostly suburban markets across the United States. Panera’s ability to deliver high-quality View Details

Keywords: Susan Young; Food Services and Drinking Places; Food Services and Drinking Places

September 2012 (Revised January 2013)
Case

SMARTBITES (A)

By: Michael Roberts, Jeronimo Silva and Amar Bhide

The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a US bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business. View Details

Keywords: Franchising; Start-up; Franchise Ownership; Family Ownership; Business Startups; Cost vs Benefits; Multinational Firms and Management; Food and Beverage Industry; Food and Beverage Industry; Turkey; United States

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