Publications

20 Jul 2022
News

Wired to be Inspired

scope of his thinking: You can’t talk about success and strategy without also understanding purpose, they said. Gulati was skeptical. But he decided to explore it, and in conversations with leaders like Blackrock CEO Larry Fink and... View Details

Keywords: Management of Companies and Enterprises; Management

17 Dec 2015
News

Examining Global Workforce Management

As executives of an international company are considering workforce reductions in Europe and South America, they are providing layoff support to employees and working with communities to create incentives for new businesses to replace... View Details

June 1994 (Revised September 1994)
Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard

The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details

Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption

01 Oct 1997
News

Honorable Mention

has been an institution that educates leaders. Those whom we honor today have been measured against a very high standard: they are leaders in a community of leaders." Clark then announced the award winners and briefly described their... View Details

24 Apr 2014
News

Crowdfunding capital for small business

James ("Brad") McGee (MBA 1987) cofounded iCrowd to bring entrepreneurs together in online communities to network and to help provide the financial and commercial resources businesses need to thrive. He launched the crowdfunding website... View Details

Web

Online Learning Track Programs | HBS Online

HBS Online is currently offering a Learning Track in: Leadership & Management Strategy Entrepreneurship & Innovation Business in Society Finance & Accounting Marketing What You Earn Certificate of Specialization By completing any three... View Details

Web

Adding Corporate Social Responsibility to the Mix | Social Enterprise | Harvard Business School

Social Responsibility: Strategies to Create Business and Social Value . Levy-Odom has found the experience to be a valuable one. “Being at HBS provided the framework to better coordinate all that we do at Time Inc. and how we present it... View Details

01 Jun 2016
News

Prima Datarina

and more experimental pieces, Boston Ballet has to sell tickets, which is easier to do for a Saturday showing of Cinderella, for example, than a Wednesday evening performance of contemporary works. To address that challenge—and engage a broader audience—Hodges turned... View Details

Keywords: Julia Hanna

01 Nov 2010
Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

decision-making toward the bottom of the corporate ladder. Communication systems, such as e-mail and instant messaging applications, will push the decision-making process toward the top. And that means developing an IT View Details

Keywords: by Carmen Nobel

01 Sep 2003
News

The Levitt Brand

A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing professor emeritus Stephen A.... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

June 2011 (Revised February 2013)
Case

Mandatory Environmental, Social, and Governance Disclosure in the European Union

By: George Serafeim

In 2011, the European Commission was deciding on how to best modify the existing European Union policy on corporate disclosure of environmental, social, and governance (ESG) information. Previous directives had recommended that European companies report ESG... View Details

Keywords: Integrated Corporate Reporting; Corporate Strategy; Corporate Disclosure; Environmental Accounting; Competitive Strategy; International Accounting; Financial Reporting; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Debates; Europe

March 2010 (Revised March 2014)
Case

Roll Back Malaria and BCG: The Change Initiative

By: Nava Ashraf, Rachel Gordon and Catherine Ross

Roll Back Malaria, a global partnership dedicated to fighting malaria has not met its founders' expectations of effectively combatting malaria. In 2005, after several internal evaluations, RBM leadership has decided to engage the Boston Consulting Group to work on a... View Details

Keywords: Health Care and Treatment; Management Practices and Processes; Performance Evaluation; Communication Strategy; Communication Intention and Meaning; Non-Governmental Organizations; Change Management; Multinational Firms and Management; Negotiation; Health Industry

01 Dec 2001
News

HBS Alumni Association Board of Directors: President's Report

overall communications strategy that would serve to keep the greater community more connected. The Lifelong Learning Committee, headed by Perry Driggs (MBA '61), will build on... View Details

Keywords: Susan Luick Good; Colleges, Universities, and Professional Schools; Educational Services

March 2022 (Revised November 2022)
Case

When Should CEOs Speak Out Publicly? The 2021 Georgia Voting Law

By: William W. George, Hubert Joly and Amram Migdal

This case describes the March 2021 passage of a voting and elections law in the U.S. state of Georgia and reactions by corporations and corporate leaders to the law. Included are a brief history of voting rights in the United States and Georgia and an overview of the... View Details

Web

HBS Magazine - Alumni

HBS Magazine Heartland When she came to HBS, Jordan Kraft Lambert wanted to leave behind her agricultural roots. Now, serving as the nexus for a community of farmers, entrepreneurs, investors, and researchers, she feels entirely at home.... View Details

17 May 2011
First Look

First Look: May 17

reflected both home country subsidies for wind energy and strong local content policies, while successful firms pursued successful strategies to acquire technologies and develop their own capabilities. Download the paper:... View Details

Keywords: Sean Silverthorne

01 Feb 1998
News

Short Takes

how to work with a diverse group of people in a situation where you are not the boss. You have to lead with your ability, passion, and conviction," says Austin. His findings also indicate that corporate involvement in the community not... View Details

Keywords: Judith A. Ross

December 1992
Case

Du Pont: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the... View Details

Keywords: Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Corporate Strategy; Chemical Industry