Publications

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September 2006 (Revised July 2009)
Case

BzzAgent, Inc. - 2005

By: William A. Sahlman and Caroline Perkins

Describes a set of financing issues confronting a rapidly growing company that uses "Word-of-Mouth" marketing techniques in promoting research, new products, or services. The company proposes to set the terms for a new round of venture capital it needs and to have... View Details

Keywords: Venture Capital; Investment; Marketing Communications; Marketing Strategy; Value

10 Aug 2015
News

Support for the Healers

has never been more important.” Central to Point of Care’s mission is the belief that patient care improves when health care providers are well supported. In addition to her finance, HR, and strategy responsibilities, Sandford also... View Details

15 Mar 2011
First Look

First Look: March 15

volunteer community health worker (CHW) force into salaried health workers of the MoH. Given the high level of personal commitment and dedication combined with the proper education and skill needed to be an effective View Details

Keywords: Sean Silverthorne

10 Nov 2003
Research & Ideas

The Hard Numbers on Social Investments

For years an important debate has been raging in the social investing community about the potential of social purpose companies to deliver satisfactory returns to investors. The conventional wisdom is that capital providers should expect... View Details

Keywords: by Manda Salls

January 2021
Case

Cinépolis

By: Joshua D. Margolis and Fernanda Miguel

Two weeks after Cinepolis released a documentary film about corruption, a judge ordered its provisional suspension, claiming it had to be edited before it continued to be shown, against Mexican cinematography laws. Cinépolis, Latin America’s largest movie theater chain... View Details

Keywords: Movies; Entertainment; Corruption; Risk Assessment; Communication Strategy; Crime and Corruption; Decision Making; Film Entertainment; Ethics; Leadership; Risk Management; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Mexico; Latin America; North and Central America

2010
Working Paper

Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

By: Benjamin Edelman and Duncan S. Gilchrist

In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details

Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology

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September 2007 (Revised December 2008)
Case

Michael Fernandes at Nicholas Piramal

By: Michel Anteby and Nitin Nohria

Michael Fernandes, the Director of Custom Manufacturing Operations at the pharmaceutical company Nicholas Piramal India Limited (NPIL), schedules a meeting with three of his reports, whose interpersonal conflicts with one another are causing his business development... View Details

Keywords: Interpersonal Communication; Management Skills; Groups and Teams; Conflict Management; Cooperation; Pharmaceutical Industry; India; United Kingdom; Canada

09 Apr 2024
Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

reducing greenhouse gas emissions. For years, the federal government has offered programs, but participation lagged in low-income neighborhoods. Asensio’s team discovered that community development block grants from the US Department of... View Details

Keywords: by Glen Justice

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve gotten used to as consumers.... View Details

Keywords: by Jen McFarland Flint; Retail

June 2015 (Revised October 2016)
Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg

Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details

Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States

08 Apr 2015
What Do You Think?

Are Technology Companies Ripe for Disruption?

set of functionality that a user will find useful--and is willing to pay (for)." Others pointed out that the high tech community is experiencing disruption at a rapid pace. Commenting on the irony that the cloud is today's mainframe,... View Details

Keywords: by James Heskett; Computer; Technology

01 Mar 2017
News

HBX: Reimagining HBS for the Digital Age

message for my team and how we communicate with our customers has begun to shift.” Paige Peterson, participant in Disruptive Strategy certificate program, sales manager “I have already applied so much of... View Details

01 Aug 1998
News

A Roaring Success in the Windy City

that want to get ahead should focus on strategy. "Sound strategy involves tradeoffs," said Porter. "You must pick a different endpoint than your rivals." Dean Kim B. Clark introduced conference participants to the HBS intranet,... View Details

01 Sep 2017
News

Inbox: From Das’s Desk

classrooms, online through our HBX digital learning platform, in the regions and communities where you live, within your companies, or right in your email inbox. Our thinking is evolving toward a strategy of... View Details

Keywords: Das Narayandas; HBX; Colleges, Universities, and Professional Schools; Educational Services; Business Schools & Computer & Management Training; Educational Services

01 Jun 2010
Sharpening Your Skills

Sharpening Your Skills: Social Reporting

to investors and other stakeholders during a financial crisis? How do I drive CSR through my organization? What's The Best Way To Report Nonfinancial Metrics? One Report: Better Strategy through Integrated Reporting Stakeholders expect... View Details

Keywords: by Staff

March 2024
Case

Teamworks: Tackling a Forecasting Fumble (A)

By: N. Louis Shipley and Stacy Straaberg

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina