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  • 01 Jun 2012
  • News

Around the World

ago, Nohria made advancement of the School’s international strategy one of his top five priorities. “Today, HBS would be derelict in its mission if it weren’t preparing the leaders it educates to succeed in a global context,” says Nohria.... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • November 2021 (Revised January 2022)
  • Case

KFA, Inc.: Building the Future

By: Lynda M. Applegate and Elizabeth M. Adams
In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new... View Details
Keywords: Small Business; Communication Technology; Developing Countries and Economies; Growth and Development Strategy; Infrastructure; Consulting Industry; Information Technology Industry; Chicago; United States
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    Joshua Yguado

    Buenos Aires, and Berlin. Jam City awards include Facebook Game of the Year, and Best Game of the Year honors from Google and Apple. Before launching Jam City, Josh was a senior executive at Fox Entertainment Group. His career also includes View Details
    • 01 Dec 2016
    • News

    Inside the Bestseller List with James Andrew Miller

    inside look at ESPN, with author Tom Shales—both bestsellers. “I love looking at organizations and studying and reporting on how they operate, what the culture is inside, and how the strategy changes over the course of a company’s life,”... View Details
    • 01 Apr 1996
    • News

    Stasis and Turmoil: HBS Research for the Real World

    communications industry has entailed the gradual removal of protected monopolies and rate-of-return regulation. Yet, at the same time, new government policies have been adopted to require open access and nondiscriminatory pricing in areas... View Details
    • November 2010
    • Article

    Capitalizing on the Underdog Effect

    By: Anat Keinan, Neeru Paharia and Jill Avery
    This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
    Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
    Related
    • 07 Sep 2017
    • Blog Post

    How One Organization Increased Their Internship Yield

    it has improved the way it communicates with prospective interns. “We recognize, understand and respect student privacy and how inundated they are with classes and the whole recruiting process,” says Todd Stout, Manager, Global Talent... View Details
    Keywords: Manufacturing
    • Student-Profile

    Kala Viswanathan

    Technology and Operations Management.” Kala feels inspired by the community of scholars she has joined at HBS—and, more broadly, at Harvard. “The people who work alongside you in a doctoral program really shape your experience,” she says.... View Details
    • 01 Jun 2016
    • News

    Prima Datarina

    and more experimental pieces, Boston Ballet has to sell tickets, which is easier to do for a Saturday showing of Cinderella, for example, than a Wednesday evening performance of contemporary works. To address that challenge—and engage a broader audience—Hodges turned... View Details
    Keywords: Julia Hanna
    • 01 Sep 2007
    • News

    How to Take a Stand On UBS and Climate Change

    financial services companies as it determines its stand on a matter of increasing public prominence. Oberholzer-Gee teaches the case in Strategies Beyond the Market, a second-year elective that focuses on the interplay between business... View Details
    Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Finance
    • March 2024
    • Case

    Teamworks: Tackling a Forecasting Fumble (A)

    By: N. Louis Shipley and Stacy Straaberg
    In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
    Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina
    Related
    • 25 Jun 2019
    • Blog Post

    Learning the Language of Business and Science – The MS/MBA Biotechnology: Life Sciences Program

    My path into the field of biotechnology began at a young age.  I was largely influenced by my mother, who is a chemical engineer with an MBA, and by my upbringing in Boston, which exposed me to one of the top biotech/healthcare View Details
    • May 2011
    • Article

    Underdog Branding: Why Underdogs Win in Recessions

    By: Neeru Paharia, Anat Keinan and Jill Avery
    Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
    Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
    Related
    • Web

    LGBTQ+ Pride Month | Baker Library

    "Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ communities or... View Details
    • August 2018
    • Teaching Note

    Magpie: Developing and Using Buyer Personas

    By: Frank V. Cespedes
    Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
    Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
    Related
    • June 2016
    • Teaching Note

    $19B 4 txt app WhatsApp...omg!

    By: David J. Collis
    Teaching note for HBS No. 715-441 on Facebook's $22 billion acquisition of WhatsApp. View Details
    Keywords: Entrepreneurship; Finance; Management; Strategy; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry
    Related
    • Web

    Social Entrepreneurship and Systems Change (SESC) - Course Catalog

    capacity, such as serving on non-profit boards, as a major donor, or in consulting roles. Educational Objectives Enhance your ability to critically analyze social enterprises and understand how to lead and scale them effectively. Learn how to design and implement View Details
    • 17 Feb 2015
    • News

    The First Five Years: Justin Pasquariello (MBA 2010)

    implementation of our organizational strategy and budget. I work with our team and other stakeholders to think through research questions, and partner with funders to identify funding to investigate questions and disseminate our results.... View Details
    Keywords: Health, Social Assistance
    • 04 Jan 2021
    • Blog Post

    Bringing the Lessons of 2020 into 2021

    States. It was a year of painful yet important lessons that we will all take with us into 2021. What we have found at HBS, and in working closely with our partner organizations, is that through it all, communities consistently came... View Details
    Keywords: All Industries
    • 01 Dec 1999
    • News

    Jeff Cruikshank

    one of the endless interviews that were required to become the editor of the Bulletin. Now it can be told: I had low expectations of the place. I suspected that the HBS community would be exclusively interested in stocks, bonds, and other... View Details
    Keywords: Jeff Cruikshank