Publications

March 2013
Article

For Mobile Devices, Think Apps, Not Ads

By: Sunil Gupta

Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details

Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention

January – February 2011
Article

Creating Shared Value

By: Michael E. Porter and Mark R. Kramer

The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new... View Details

Keywords: Customer Value and Value Chain; Economic Growth; Economic Systems; Corporate Social Responsibility and Impact; Environmental Sustainability; Trust; Human Needs; Welfare; Competitive Advantage; Value Creation

Trevor Fetter is a Senior Lecturer and the Henry B. Arthur Fellow at Harvard Business School, where he has been on the faculty since 2019. He teaches two MBA required courses: Financial Reporting and Control and Leadership and Corporate Accountability. He has also... View Details

13 Feb 2024
Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

candidates with [management expertise/experience in analytical thinking], as demonstrated through education, past work experience, and test scores. Successful applicants will also have strong writing and communication skills.” The... View Details

Keywords: by Kara Baskin

Research Summary

Overview

By: Reshmaan N. Hussam

Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details

Web

Entrepreneurship

The Rock Center The Rock Center is the hub for entrepreneurship at Harvard Business School (HBS). It’s where HBS students who are founders, joiners or investors activate their ideas and build their ventures to drive global impact. At the Rock Center, HBS students and... View Details

2007
Book

America the Principled: 6 Opportunities for Becoming a Can-Do Nation Once Again

By: Rosabeth M. Kanter

This book draws on the author's multiple research projects and field observations to analyze problems facing the United States in recent years and to create an agenda for renewing American strengths through returning to core American principles—but in new ways suitable... View Details

Keywords: Values and Beliefs; Policy; Leadership; Civil Society or Community; Cooperation; United States

18 Apr 2022
HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

difficult decision. These lessons include getting top executives on board with a change, analyzing the financial impact, and developing a communications strategy aimed at explaining the firm’s actions to customers, employees, suppliers,... View Details

Keywords: by Jay Fitzgerald

February 2007 (Revised February 2007)
Case

Wikipedia (A)

By: Karim R. Lakhani and Andrew P. McAfee

Wikipedia has emerged as a robust model for content production by volunteers working asynchronously on the Internet with a unconventional model for distributed decision making. The "Articles for Deletion" process in Wikipedia provides unique insight into the inner... View Details

Keywords: Information Publishing; Information Management; Internet and the Web; Information Technology; Globalization; Service Delivery; Knowledge Sharing; Knowledge Management; Information Industry; Information Technology Industry

Educators

February 2007 (Revised August 2007)
Case

St. HOPE Academy: The Expansion Decision

St. HOPE is faced with a decision concerning whether or not to expand from Sacramento to New York City. While charter schools are its largest area of activity, founder Kevin Johnson believes that all of St. HOPE's other activities--economic development, civic... View Details

Keywords: Education; Entrepreneurship; Geographic Location; Urban Scope; Adaptation; Expansion; Sacramento; New York (city, NY)

February 2001 (Revised August 2001)
Case

WholesalerDirect

By: Alan D. MacCormack and Kerry Herman

Describes the development of WholesalerDirect, a B2B electronic commerce venture in the plumbing, heating, cooling, and piping industry. Adam Berger, the CEO, is trying to raise funding to roll out the company's e-commerce platform to the industry's more than 3,000... View Details

Keywords: Internet and the Web; Valuation; Business Plan; Financing and Loans; Financial Strategy

March 1999
Article

Practices for Managing Information Flows Within Organizations

By: Joel Demski, Tracy Lewis, Dennis Yao and Huseyin Yildirim

Firm organization determines how coworkers communicate and how information flows within the firm. Banking, accounting, consulting, and legal firms process proprietary information which their clients wish to protect. The firm's ability to safeguard and manage... View Details

Keywords: Information Management; Management Practices and Processes; Safety; Governance Controls; Customer Focus and Relationships

12 Feb 2012
News

The horizon vocabulary

15 Aug 2013
Video

Paths Forward: Boston

30 May 2024
Video

BiGS Voices from Latin America: An Interview with Gaston Bottazzini

Christoph Schiess

Keywords: Real Estate, Hotels, Diversified

Article

Buyer-Initiated vs. Seller-Initiated Information Revelation

Sales presentations are the core of the selling process where salespeople provide information to prospects. One challenge is that the amount of information available to be potentially communicated may exceed salespeople's ability to communicate or customers' ability to... View Details

Keywords: Information; Quality; Marketing Communications; Game Theory; Sales