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  • Article

Can Sales Promotion Go Global?

By: Kamran Kashani and John A. Quelch
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  • Article

In Defense of Price Promotion

By: Paul Farris and John A. Quelch
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  • Article

Consumer Promotions in Service Marketing

By: Christopher Lovelock and John A. Quelch
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  • June 2018
  • Teaching Note

Forta Furniture: International Expansion (Brief Case)

By: John A. Quelch and Karthik Easwar
Teaching Note for HBS No. 918-547. View Details
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  • May 2018
  • Teaching Note

Sagacity Tea: What Direction for Growth? (Brief Case)

By: John A. Quelch and Amy Handlin
Teaching Note for HBS No. 918-527. View Details
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  • June 2017
  • Case

Wells Fargo & Co.: Respect Your Customers (A)

By: John A. Quelch and Irene Lu
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  • May 2015 (Revised September 2015)
  • Case

AIP Healthcare Japan: Investing in Japan's Retirement Home Market

By: John A. Quelch and Qing Xia
The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations. View Details
Keywords: Health Care; Health Care Services; REIT; Marketing; Investment; Health Care and Treatment; Segmentation; Accommodations Industry; Health Industry; Real Estate Industry; Japan
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  • January 2014
  • Supplement

CleanSpritz, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Alisa Zalosh
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  • January 2014
  • Teaching Note

CleanSpritz (Brief Case)

By: John A. Quelch and Alisa Zalosh
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  • July 2013
  • Supplement

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Students (Brief Case)

By: John A. Quelch and Diane Badame
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  • July 2013
  • Teaching Note

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? (Brief Case)

By: John A. Quelch and Diane Badame
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  • October 2011 (Revised March 2012)
  • Supplement

Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)

By: John A. Quelch and Alisa Zalosh
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Consumer Behavior; Marketing; Product Design; Emerging Markets; Forecasting and Prediction; Budgets and Budgeting
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  • June 2011
  • Supplement

Reed Supermarkets: A New Wave of Competitors, Faculty Spreadsheet (Brief Case)

By: John A. Quelch and Carole Carlson
Keywords: Market Segmentation; Marketing; Segmentation
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  • June 2011
  • Supplement

Reed Supermarkets: A New Wave of Competitors, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Carole Carlson
Keywords: Market Segmentation; Marketing; Segmentation
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  • June 2010 (Revised July 2011)
  • Supplement

Classic Knitwear and Guardian: A Perfect Fit? Instructor's Spreadsheet (Brief Case)

By: John A. Quelch and Patricia Girardi
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  • January 2011
  • Teaching Note

Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching Note for 4249 View Details
Keywords: Project Management; Conflict Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Management; Leadership; Organizational Structure; Projects; Conflict and Resolution; Product Development
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  • July 2010
  • Teaching Note

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching note to case #4240. View Details
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  • May 2009 (Revised December 2009)
  • Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details
Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
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  • August 2005
  • Supplement

The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films

By: Anita Elberse and John A. Quelch
Keywords: Motion Pictures and Video Industry
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  • Article

Nonstore Marketing: Fast Track or Slow?

By: John A. Quelch and Hirotaka Takeuchi
Keywords: Marketing
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