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  • Web

Past Issues - Alumni

third-generation steward of Wall Drug, the West’s quirkiest tourist mecca. Complete Table of Contents June 2004 Life Lessons Profiles from the Class of 2004 Luxe Redux Alumni talk about brand management in a... View Details
  • 01 Jan 2002
  • News

Marjorie M.T. Yang (MBA '76)

to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the... View Details
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

distributional issues, and the likely effects of reforms to tax provisions such as the AMT are considered. Download the paper from SSRN.com ($5): http://www.nber.org/papers/w14149 Inexperienced Investors and Bubbles Authors:Robin Greenwood and Stefan Nagel Abstract We... View Details
Keywords: Martha Lagace
  • 15 Apr 2014
  • First Look

First Look: April 15

Publisher's link: http://www.people.hbs.edu/jlerner/private-equity-jobs-and-productivity-8-march-2014-with-ables-and-figures-clean.pdf August 2013 Strategic Management Journal The Impact of Corporate Social Responsibility on Investment... View Details
Keywords: Sean Silverthorne
  • 05 Apr 2011
  • First Look

First Look: April 5

nation has contributed importantly to the success. His challenge is to allocate resources among new areas to explore for petroleum and new sources of energy and to develop managers with the capability of leading those businesses in the... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

requirements are essential for newspapers going forward. It turns out that few companies exemplify these attributes better than Bezos's Amazon. And it's hard to think of another digital CEO who is better at managing across these three... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 19 Nov 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

farm to improve resource efficiency, creating and discovering new game-changing planet-friendly raw ingredients, reducing waste across the value chain, and designing compelling brands to educate consumers and shift consumption behaviors.... View Details
  • 01 Oct 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

to improve resource efficiency, creating and discovering new game-changing planet-friendly raw ingredients, reducing waste across the value chain, and designing compelling brands to educate consumers and shift consumption behaviors. Or... View Details
  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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  • 10 Oct 2018
  • Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

consumers to vote also engenders brand loyalty by giving users more of a sense of ownership over products. Once a company opens those floodgates, however, they are essentially making a series of promises with consumers, whether they know... View Details
Keywords: by Michael Blanding; Advertising
  • 25 Feb 2014
  • First Look

First Look: February 25

affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
  • 17 Dec 2001
  • Research & Ideas

Risks and Rewards of the Intrapreneur

said, is that the start-up's mission was in alignment with the company's core business. For would-be intrapreneurs, the advantages to a corporate start-up versus a jump to a brand new company can include increased visibility within the... View Details
Keywords: by Sean Silverthorne
  • 01 Jan 2007
  • News

Sir Martin S. Sorrell, MBA 1968

of population." WPP and its clients will also have to adapt to a nonstop succession of technological changes brought about by the Internet, mobile telephony, and an explosion in video capabilities. "We need to find answers to important questions," he says. "How do you... View Details
  • 28 Mar 2019
  • News

California Alumni Explore Role of Capitalism in Addressing Climate Change

Alan Horn (MBA 1971), chair, Walt Disney Studios; Roland Hwang, managing director, Climate and Clean Energy Program, NRDC. Alan Horn (MBA 1971), Chairman of Walt Disney Studios and Chair of the Natural Resources Defense Council’s (NRDC)... View Details
Keywords: Margie Kelley
  • Web

Program Policies - HBS Online

complete the Program requirements will not receive a Certificate of Completion and will not be eligible to retake the Program. Program-Specific Certificate Requirements Credential of Leadership, Impact, and Management in Business (CLIMB)... View Details
  • 23 Oct 2019
  • News

After the Storm

impact on the students right away. One being discipline, which is an area where some charter schools have received a lot of media attention, with this no-excuses brand of discipline, and the other being the dress code. And you made a big... View Details
Keywords: Elementary and Secondary Schools; Educational Services
  • Web

Staff Directory | Baker Library

senior editor of HBS Working Knowledge. Prior to joining the WK staff, Gerdeman worked as a writer for The Palm Beach Post and The Patriot Ledger, as well as an editor for Adobe’s CMO.com. Karen Golden Digital Product Manager Metadata &... View Details
  • Career Coach

Peggy Yu

Peggy (Northwestern '02, HBS '07) loves working with students and alumni interested in working at startups as well as those interested in launching their own venture. Formerly the Interim Director and Associate Director at the Rock Center for Entrepreneurship, she has... View Details
Keywords: Education; Entrepreneurship
  • 01 Jun 2017
  • News

Case Study: Something New

launching Anomalie in 2016, she was a supply-chain manager for Apple Watch—and a bride-to-be in search of a wedding gown. In the process, the self-described TOM nerd discovered that one city in China produces 75 percent of the world’s... View Details
Keywords: April White
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

capital firm Accel Partners; Susan L. Decker (HBS MBA '86), president of Yahoo! Inc.; and Eric Kim (HBS MBA '81), senior vice president and general manager of Intel Corporation's Digital Home Group. The first computer, the ENIAC, cleared... View Details
Keywords: by Martha Lagace