Publications

Web

South Asia - Global

construction products. The interactive discussion delved into critical questions about Aashiyana’s potential, Tata Steel’s digital transformation journey, and execution challenges. It sparked insightful perspectives on balancing innovation with core business View Details

20 Oct 2015
Blog Post

Alumni: Where Are They Now? Featuring Bryan Guerra...

Current Position: Assistant Director of Disruptive Strategy at HBX Current Location: Boston, MA Tell us what you're up to these days. I currently serve as the Assistant Director of Disruptive Strategy at... View Details

Keywords: Technology

2023
Working Paper

Sending Signals: Strategic Displays of Warmth and Competence

By: Bushra S. Guenoun and Julian J. Zlatev

Using a combination of exploratory and confirmatory approaches, this research examines how people signal important information about themselves to others. We first train machine learning models to assess the use of warmth and competence impression management... View Details

Keywords: AI and Machine Learning; Personal Characteristics; Perception; Interpersonal Communication

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August 2019 (Revised April 2020)
Case

BlueVine Capital: Growth Factors

By: Marco Di Maggio and Nathaniel Schwalb

The start-up, BlueVine Capital Inc. (BlueVine), used data and technology to help finance small businesses via factoring and lines of credit. The case explains the small business financing market in mid-2010s, how CEO Eyal Lifshitz identified the opportunity for... View Details

Keywords: Fintech; Business Startups; Small Business; Financing and Loans; Innovation Leadership; Strategy; Technology Industry; Technology Industry

May–June 2011
Article

The Uninvited Brand

By: Susan Fournier and Jill Avery

Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details

Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry

Find at Harvard

09 Jun 2015
First Look

First Look: June 9, 2015

Aligning Strategy and Sales By: Cespedes, Frank V. Abstract— Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication... View Details

Keywords: Sean Silverthorne

October 2011
Supplement

Ganesh Natarajan, CEO of Zensar: In-Class Comments, 4/7/11

By: David A. Garvin

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Management; Service Operations; Family and Family Relationships; Behavior; Information Technology; Information Technology Industry; India

March 2012 (Revised February 2013)
Background Note

The Hybrid Vehicle Market

By: Michael W. Toffel and Nazli Z. Uludere Aragon

This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects... View Details

Keywords: Competitive Strategy; Environmental Sustainability; Product Development; Information Technology; Governing Rules, Regulations, and Reforms; Auto Industry; Manufacturing Industry; Japan; United States

06 Aug 2024
Cold Call Podcast

How EdTech Firm Coursera Is Incorporating GenAI into Its Products and Services

Keywords: Re: Suraj Srinivasan; Technology; Technology

April 2020
Case

Apple Inc. in 2020

By: David B. Yoffie and Daniel Fisher

After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new... View Details

Keywords: Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategic Positioning; Strategy; Information Technology; Competitive Strategy; Technological Innovation; Competitive Advantage; Product Positioning; Communication; Competition; Leadership; Strategic Planning; Technology Industry; Technology Industry; Technology Industry

Web

People - Doctoral

People People Student Strategy Dafna Bearson PHD 2022 Organizational Behavior Ahmmad Brown Student Marketing Mengjie "Magie" Cheng Student Strategy Rowan Clarke Collaboration 2018 Marketing Grant Donnelly &... View Details

September 2012 (Revised March 2014)
Case

Videogames: Clouds on the Horizon?

By: Andrei Hagiu and Kerry Herman

Since the creation of the first videogame systems in the 1970s, the videogame industry has undergone numerous transformations as new technologies and market entrants fundamentally changed the gaming experience of customers. In the early 21st century, customers began... View Details

Keywords: Technological Innovation; Strategy; Industry Growth; Video Game Industry

Research Summary

Overview

By: Antonio Moreno

Professor Moreno’s research explores how digital technologies are reshaping operational processes, with a particular focus on retail and service industries. His early work examined omnichannel retail—the integration of online and offline channels to create seamless... View Details

Keywords: Omnichannel; Omni-channel; Omnichannel Retail; Omnichannel Retailing; Retail; Operations; Supply Chain Management; Digital Transformation; Digital Strategy; Technology Industry; Technology Industry; Technology Industry; Europe; Spain; Latin America

Web

Finance - Faculty & Research

Finance Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students September 2025 Article Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in... View Details

30 Jan 2014
Working Paper Summaries

Modularity and Intellectual Property Protection

Keywords: by Carliss Y. Baldwin & Joachim Henkel

07 Sep 2012
Working Paper Summaries

IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

Keywords: by Joachim Henkel, Carliss Y. Baldwin & Willy C. Shih

February 23, 2022
Article

Can WEB3 Bring Back Competition to Digital Platforms?

By: Christian Catalini and Scott Duke Kominers

Like the early Internet, blockchain and Web3 applications promise a new wave of decentralization and competition—yet at the same time, it is unclear which of the dynamics that drove concentration in online platforms and services will remain in force under the Web3... View Details

Keywords: Web3; Blockchain; Interoperability; Internet and the Web; Technological Innovation; Competition; Digital Platforms

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Web

Class Profile - Doctoral

Pricing Corporate Governance Corporate Strategy Corporate Finance Diversity Emerging Markets Environment Ethics Experimental Economics Game Theory Health Care Incentives Innovation International Business Leadership Networks Power &... View Details

March 2018
Case

Lufax: FinTech and the Transformation of Wealth Management in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo

This case examines the rise and competitive positioning of Lufax, an online marketplace headquartered in Shanghai, China, and a pioneer in the origination and trading of financial assets. The company had grown at a remarkable rate, and was awarded “Trading Platform of... View Details

Keywords: Asset Management; Internet and the Web; Competitive Strategy; Situation or Environment; Product Positioning; Financial Services Industry; China