Publications

January 2021
Supplement

Aster DM Healthcare: Budget Exercise

By: V.G. Narayanan and Amy Klopfenstein

In April 2020, Alisha Moopen, Deputy Managing Director of Aster DM Healthcare, a network of clinics, hospitals, and pharmacies in the Middle East and India, must create her company’s budget for the 2021 fiscal year in light of the onset of Covid-19. The pandemic had... View Details

August 2016 (Revised October 2016)
Case

Nirvana Vihar Rehabilitation Homes

By: Shawn Cole, Andreas Rotenberg and Thomas van den Aarssen

Kumar Builders (KUL) was finally nearing completion on the four luxury condominium towers that comprised the first phase of its bold vision for the redevelopment of more than 70 acres of prime real estate in downtown Pune, India. The Nirvana Hills development also... View Details

Keywords: Real Estate; Slum Redevelopment; Double Bottom Line; Economic Development; Partnerships; Partners and Partnerships; Development Economics; Urban Development; Business and Community Relations; Real Estate Industry; India

April 2011
Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott

The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry

February 2007 (Revised May 2008)
Supplement

Bancaja: Developing Customer Intelligence (B)

In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it... View Details

Keywords: Customer Relationship Management; Credit Cards; Analytics and Data Science; Knowledge Use and Leverage; Marketing Strategy; Banking Industry; Spain

January 2006 (Revised February 2015)
Case

Innovation at Timberland: Thinking Outside the Shoe Box

By: Rosabeth M. Kanter and Ryan Raffaelli

Innovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland... View Details

Keywords: Innovation and Management; Growth and Development Strategy; Product Development; Organizational Culture; Change Management

2005
Chapter

Fundamentals for a World-Class Leadership Programme

Meaningful leadership development needs to incorporate emotional and often unconscious aspects of human behavior. This chapter describes a leadership program designed to provide opportunities to learn, in-depth and through personal experience, about the exercise of... View Details

Keywords: Learning; Leadership Development; Personal Development and Career; Groups and Teams; Behavior; Emotions

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August 2022
Case

Rocket Learning: Evidence in Action

By: Brian Trelstad, Tomas Rosales and Malini Sen

Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT’s Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a... View Details

Keywords: Social Entrepreneurship; Early Childhood Education; Nonprofit Organizations; Literacy; Values and Beliefs; Social and Collaborative Networks; Education Industry; India; Asia