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  • All HBS Web  (1,964)
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← Page 90 of 1,964 Results →
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

imagine a much higher number." Even two years ago, one survey found that 60 percent of fans planned on using a second screen while watching the Super Bowl. The same survey, however, found that only 13 percent of respondents were most... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

aren't very helpful. Indeed, popular metrics such as customer satisfaction, acquisition, and retention have turned out to be very poor indicators of customers' true perceptions or the success of marketing activities. Often, they're... View Details
Keywords: by Sean Silverthorne
  • 21 Aug 2000
  • Research & Ideas

Faculty Research Looks to Latin America

conducted now is extremely broad. "There was a lot more than we had first realized," she reported. Nine HBS professors described the research they are conducting on Latin America as well as work they plan to do in the future.... View Details
Keywords: by Martha Lagace
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

Case 407-050 Gianna Angelopoulous-Daskalaki led the bidding organization that secured the 2004 Olympics for Athens and then later the preparations for those Games. Tracks her leadership style and how she and her team won the bid. After substantial View Details
Keywords: Martha Lagace
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

large. Of particular interest to business leaders are a number of case studies of successful BOP business models. The co-editors are all associated with HBS: V. Kasturi (Kash) Rangan and John Quelch are faculty, Gustavo Herrero is... View Details
Keywords: by Sean Silverthorne
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

the very successful Singapore office, but O&M India, headquartered in Mumbai, was not so successful, ranked as the fourth largest firm in the country and heading toward number five. In pretty short order, he built it into the top... View Details
Keywords: by Sean Silverthorne; Advertising
  • 25 Sep 2012
  • First Look

First Look: September 25

advantage. America needs a manufacturing renaissance-for restoring itself and for the global economy as a whole. This will require major changes. Pisano and Shih show how company-level choices are key to the sustained success of... View Details
Keywords: Sean Silverthorne
  • 04 Feb 2014
  • First Look

First Look: February 4

Abstract—This paper considers some of the large changes in the Federal Reserve's approach to monetary policy. It shows that, in some important cases, critics who were successful in arguing that past Fed approaches were responsible for... View Details
Keywords: Sean Silverthlorne
  • 04 Oct 2016
  • First Look

October 4, 2016

looking to exit the market. While Seha's mission was to build diagnostic, hospital, and pharmacy chains in Egypt, Azab had not been planning to enter the hospital market until he further expanded the diagnostic labs. In late 2014, Azab... View Details
  • 22 Nov 2022
  • Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

have ever seen. Within two months of the signing of the bill, we had committed to opening our first factory in the US and we are close on our second. All of our major growth plans are around renewables. We just can’t move fast enough. My... View Details
  • 01 Mar 2023
  • News

Clearing the Air

officer at CarbonCapture Inc. “The impact of the Inflation Reduction Act is enormous. I think it really hasn’t hit home yet,” says Jonas Lee (MBA 1993), chief commercial officer at CarbonCapture Inc., which is planning a carbon capture... View Details
Keywords: April White and Dan Morrell; Illustrations by Richard Borge
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

and Consumer Expectations Authors:Feng Zhu and Marco Iansiti Abstract This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does... View Details
Keywords: Martha Lagace
  • 01 Dec 2003
  • News

Business Answers the Call

graduates have shown increasing interest in carving out careers in these areas, while other alumni often look to make contributions following rewarding private-sector careers. Innovative Leadership One such individual is Donald P. Nielsen (MBA 1963). After a View Details
Keywords: Garry Emmons; Educational Support Services; Educational Services
  • 27 Mar 2012
  • First Look

First Look: March 27

how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder—CEO should exit or be fired.... View Details
Keywords: Carmen Nobel
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

Man, and operates ships that travel around the world. In analyzing the choices he faces, students must consider how the initial capitalization of Navigator contributed to its financial distress, evaluate several restructuring plans from a... View Details
Keywords: Martha Lagace
  • 09 Jan 2019
  • Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

out the costs of leaving the EU, citizens have not heard a forward-looking plan on how the country could leverage EU membership more effectively in the future, if the country would decide to stay. The country needs to get on with taking... View Details
Keywords: by Michael Blanding
  • 15 Nov 2017
  • Research & Ideas

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

social change leaders. The competition is prestigious; past recipients have achieved tremendous success in their missions, including Teach For America, a nonprofit organization that recruits young college graduates to teach in low-income... View Details
Keywords: by Carmen Nobel
  • 05 Nov 2014
  • What Do You Think?

Are We Entering an Era of Neuromanagement?

don't know enough about the human brain to make hiring judgments based on monitoring activity within certain parts of the brain, or about the people who plan to use neuromanagement or about their motives I caution you to be careful what... View Details
Keywords: by James Heskett
  • 04 Feb 2008
  • Research & Ideas

Putting Entrepreneurship in the Social Sector

sector groups as equals, to build a network of long-term, trust-based relationships to deliver on the mission. A key lesson from this case is that successful networks depend upon a willingness among all participants to invest significant... View Details
Keywords: by Sean Silverthorne
  • 15 Jun 2021
  • Blog Post

Aisha Fatima Dozie is Igniting Confidence as the Founder of Bossy Cosmetics

Wall Street, this time working in corporate advisory and M&A where she rose into executive level positions and managed massive strategic clients across West Africa. With a hugely successful career and a growing family at home, it... View Details
Keywords: Entrepreneurship
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